Festival dating is on the rise: Bumble study reveals top festive dating rituals for people in Bengaluru
27% of people in Bengaluru* say enjoying authentic festival food with their dates or partners is their favourite tradition
Bengaluru is known to foster a culture of inclusivity and diversity. Being known for its wide-range of festivals, the city not only brings communities together but also provides a unique backdrop for modern romance. Whether it’s enjoying a traditional festival meal or celebrations, or hosting Diwali parties or get-togethers at home, Bengalureans want it all.
Top festival dating rituals or activities for people in Bengaluru per Bumble’s new study*:
Foodies in love: Festival dating in Bengaluru is all about culinary adventures together! Per Bumble’s recent study, 27% of people surveyed in Bengaluru claim enjoying authentic festival food with their dates or partners is their favourite festive dating ritual.
Date-cations and vacations: From exploring exotic travel destinations to quick weekend getaways, festive vacations are a playful fusion of tradition and modern romance. For GenZers and Millenials, festivals are not just about the traditional ceremonies, it is also about turning festival holidays into exciting date-cations as 25% of people surveyed in Bengaluru say vacations are their favourite tradition with their partner or a date.
Festive Parties: When it comes to celebrating the festivals, 16% of people surveyed in Bengaluru say that hosting or visiting festive parties (Diwali, Christmas, etc.) is their favourite tradition with their partner or a date.
How do Bengaluruans prefer to date during the festive season?
53% of people surveyed in Bengaluru say they would go shopping together if they were dating someone during the festive season
48% of people surveyed in Bengaluru choose to spend time together doing puja at home and 47% of them would prepare festive sweets and dishes together if they were dating someone during festive season
45% of people in Bengaluru surveyed would decorate the house together
43% of people surveyed in Bengaluru would partake in festive gifting and 42% of people surveyed in Bengaluru would attend festive parties together. In fact, more women (46%) than men (39%) surveyed prefer to attend festive parties.
“Just like Bengaluru’s cultural milieu, GenZers and younger Millennials in the city are open to go beyond antiquated dating norms to explore new connections. Festivals are an exciting time to find a like-minded person you’re looking for, to celebrate traditional ceremonies and create new festive rituals together, explore the city and beyond in a new way with each other and forge deeper, healthy and equitable relationships. At Bumble, we encourage our community to bring their most authentic and full selves to meet like-minded people.
Take the time to craft your profile bio to showcase your idea of festive fun, favourite festival destinations you’d like to visit, or even your favourite food that you crave during this festival season. Sharing such common interests can help spark a new connection!” shares Samarpita Samaddar, India Communications Director, Bumble.
*Research Methodology: Commissioned by Bumble and conducted by Censuswide with a sample of 2,003 Indian adults aged 18-40 across gender identities in 10 Indian cities in India between 05.09.2023 – 08.09.2023. Censuswide abide by and employ members of the Market Research Society which is based on the ESOMAR principles.
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