
Bengaluru, July 4: MTR Foods has joined hands with renowned musician Vasu Dixit to launch the Sambar Anthem, a musical tribute celebrating Karnataka’s enduring love for sambar and its place in the state’s cultural identity. The anthem was unveiled during a live performance by Vasu Dixit in Bengaluru and is inspired by the memories, traditions and emotions associated with the iconic dish.
More than just a staple on the dining table, sambar has been an integral part of Karnataka’s food culture for generations. Whether paired with idli and dosa for breakfast or served with rice during family meals and festive occasions, every household has its own unique recipe and cherished memories. The anthem captures these shared experiences, reflecting the warmth and nostalgia that make sambar special across the state.
As part of the campaign, MTR invited consumers to share personal stories and memories linked to sambar. Drawing from these real-life experiences, Vasu Dixit composed an original song that celebrates the emotional connection people have with the beloved dish.

Speaking at the launch, MTR Foods CEO Sunay Bhasin said the initiative reflects the brand’s long-standing commitment to preserving Karnataka’s authentic culinary traditions. He added that Vasu Dixit’s deep cultural roots and storytelling through music made him the ideal collaborator for the project.

Vasu Dixit said the anthem was inspired not only by sambar itself but also by the conversations, memories and emotions surrounding it. He expressed hope that listeners would relate to the song and find a reflection of their own homes and family traditions.
The Sambar Anthem will be released on MTR’s official digital platforms and Spotify on July 8.
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