Varchas, a product of Shankar Distillers out of Troy, Michigan, is proud to announce a significant milestone in their journey as they welcome a true icon to their family. Renowned for his powerful performances and charismatic presence on and off the cricket field, they are delighted to announcethat Sir Vivian Richards has joined them as the brand ambassador for their premium products.
In 1994, Richards was appointed an Officer of the Order of the British Empire (OBE) for services to cricket. In 1999, he was made a Knight Commander of the Order of the Nation (KCN) by his native country Antigua and Barbuda.
Throughout his illustrious cricketing career, Sir Vivian Richards achieved a remarkable series ofrecords and milestones. Sir Vivian Richards, often hailed as one of the greatest cricketers of all time,exemplifies excellence, determination, and a relentless pursuit of perfection – values that resonatewith Varchas Spirits. Known for his unbeatable spirit and unmatched style, Sir Vivian Richards will bethe face of our exceptional Moments, embodying the essence of the brand.
Varchas takes pride in producing high-quality products that embodies the rich heritage and craftsmanship of the distilling industry. The association with Sir Vivian Richards, a personality admired and respected by millions, will further establish the brand as a symbol of perfection andexcellence in the world of spirits.
Shankar Distillers were established by Varchasvi Shankar, a serial entrepreneur, and the CEO of theglobal technology company V2Soft, a 25 year old company. In 2022, a remarkable partnership blossomed during a Cricket Legends event in Michigan when he and the iconic Sir Vivian Richards joined forces. Together, they are not only dedicated to building the Varchas brand but also actively contributing to charitable causes in Antigua, the United States, and India. While Sir Viv supports Renal Society, Varchas has been supporting Wildlife Conservation Foundation in India.
“We are thrilled to welcome Sir Vivian Richards to the Varchas Moments family. His dedication,charisma, and passion perfectly complement our commitment to crafting exceptional moments.Together, we aim to create memorable experiences for our consumers and take our brand to newheights,” said Varchasvi Shankar, President and Founder, Shankar Distillers and V2Soft.
Sir Vivian Richards shared his excitement about the partnership, saying, “I am honored to be a partof the Varchas family. Just as I’ve strived for excellence in cricket, Shankar Distillers is committed toexcellence in the art of distillation. I look forward to representing a brand that shares my values ofperfection, dedication, and a relentless pursuit of greatness. My mission is to support social causesin my home country of Antigua and Barbuda and this partnership would allow me to contribute tovarious initiatives such as supporting Renal Society this year.”
This partnership is not just about endorsing a product; it’s a union of values and a celebration ofexcellence. Varchas and Sir Vivian Richards are poised to take the world by storm with theircollective commitment to perfection and their unwavering pursuit of excellence.For more information, please visit our website at http://www.shankardistillers.com
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