Bengaluru, August 23, 2024:The iconic Aditya Birla Groupfashion brand and one of India’s biggest linen destinations’LinenClub’ proudlyinauguratesits 17hexclusive store in Bengaluru, Koramangala and 231s store in India. This newest store located in the heart of the city, now dons a brand-new look for Linen enthusiaststo experience both Linen fabrics and Linen apparels with a more immersive lifestyle experience.
The new store identity has been thoughtfully designed keeping the new age consumer at the centre with customised modern fixtures that will inspire consumers to truly engage with products with ease of browsing,bring alive various occasion usages in both fabrics and apparels to imagine a wider share of clothing made with linen in theira wardrobes.
The colour scheme of the store is a beautiful confluence of brand’s core colour teala that has become a hall mark of trust amongst linen lovers with nature inspired earthy tones for a contemporary yet classic look benchmarked with best-in-class international brands.
As the brand continues to grow, all future stores will adopt this contemporary modemlook,offering customers an uplifting shopping experience that reflects the brands established legacy now with international standardsidentity.
This launch comes just in time to make discerning clientele of Kormangla festive ready with an extensive collection of 3000+ designs in Linen fabrics and a variety of apparels for men, catering to a wide spectrum of dressing up occasions from work wear to casual wear to ethnic wear. From shirts and trousers to shorts, t-shirts, jackets, kurtas, and more,
Mr. Satyaki Ghosh, CEO Domestic Textiles of Aditya Birla Group, expressed his excitement about the launch, saying, ” This is a momentous store launch as we are unveiling a brand-new store identity of Linen Club exclusive brand outlets with our 17th store in Bengaluru and 23 1st store pan India. This brand-new look is curated keeping our customer and his disceming needs at the centre allowing him to immerse himself in the world of Linen, interact with products with ease, browse the store as per dressing occasions for both fabrics and apparels in a chic ambience for a memorable shopping experience at par with intemational standards “
He added,”As we continue to innovate and expand our product offerings with our passion and commitment, we are hopeful that consumers will appreciate the refreshed Linen Club experience and feel more inspired to adopt Linen as a way of living .
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