* Dementia cases are rising in India, with approximately 8.8 million individuals over the age of 60 affected by this condition, highlighting the urgent need for increased awareness and support
* Colourful Whispers aims to raise awareness about dementia, a growing global health crisis, whilst also emphasizing empathy, understanding, and community involvement to combat dementia.
* Sri M.N.Anucheth, IPS, Joint Commissioner of Traffic, Bengaluru, was the Guest of Honour.
* The exhibition drew over 500 attendees who gathered to experience the creativity on display and lend their support to the cause of fighting dementia.

Bengaluru, 21 September 2024-Alzheimer’s disease and other forms of dementia are escalating public health crises globally, with over 55 million people currently living with these conditions. Alarmingly, more than 60% of those affected reside in low and middle-income countries, including India. In India alone, approximately 8.8 million adults over the age of 60 are living with dementia, reflecting a prevalence rate of 7.4% among this age group. Notably, dementia is more prevalent among females than males and is more common in rural areas compared to urban centres, with significant variation across states.

In response to the growing need for increased awareness and support, KITES Senior Care hosted Colourful Whispers, a unique and impactful art exhibition on World Alzheimer’s Day, 21 September 2024, at the Bangalore International Centre in Domlur. This poignant exhibition featured the creative works of seniors from their Dementia Care Centre, drawing attention to the important cause of dementia awareness and support.
The exhibition attracted an impressive turnout of over 500 attendees, each coming together to lend support to the vital cause of raising awareness about dementia. This large and engaged audience not only celebrated the artistic achievements of the seniors but also demonstrated a strong collective commitment to advancing the fight against this pervasive condition. The significant attendance underscored the community’s dedication to fostering understanding and empathy towards those affected by dementia, reinforcing the event’s impact and the urgent need for continued advocacy and support.

In his address, Sri M.N.Anucheth, IPS, Joint Commissioner of Traffic, Bengaluru stated, “It is both inspiring and humbling to witness the resilience and creative spirit of the seniors. Initiatives like ‘Colourful Whispers’ not only showcase the artistic abilities of individuals living with dementia but also serve as a reminder of the importance of empathy, awareness, and collective responsibility in supporting dementia care. We must continue to raise awareness and offer support to those affected by this growing health concern.”
Dr. Reema Nadig, Group COO of Lifebridge Senior Care Private Limited, said, “Empathizing with individuals affected by dementia and Alzheimer’s is crucial to building a supportive and understanding community.”
“Through the Colourful Whispers exhibition, we have witnessed firsthand the profound emotional strength and creativity of those living with these conditions. Their art not only offers a glimpse into their personal journeys but also highlights the importance of compassion and awareness. We invite everyone to join us in this mission to further support and advocate for dementia care, ensuring that those affected receive the empathy, understanding, and assistance they deserve,” she added.
The event created a heartwarming atmosphere, with families, caregivers, and advocates for dementia care coming together to discuss how to better support those affected by the condition. Visitors were moved by the compelling artwork on display, sparking conversations about the critica need for improved care and advocacy.
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