Bengaluru: Wonderchef, the premium kitchen appliance brand co-founded by Chef Sanjeev Kapoor and Ravi Saxena, has reinforced its strategic focus on South India with the grand opening of its 30th Exclusive Brand Outlet (EBO) at Garuda Mall, Bengaluru. The company plans to double its EBO count by 2026, with a strong emphasis on expanding across key southern markets, including Karnataka, Tamil Nadu, Andhra Pradesh, and Telangana.
Speaking at the launch event, Chef Sanjeev Kapoor highlighted the region’s increasing demand for innovative kitchen solutions. “Southern India is a crucial market for Wonderchef. With Bengaluru at its center, we have seen remarkable traction for our smart kitchen appliances and healthy cooking innovations. Expanding our retail footprint here allows us to connect more closely with our customers and bring our innovative solutions right to their doorstep,” he said.
Wonderchef Co-founder and CEO, Ravi Saxena, reiterated the brand’s commitment to catering to regional preferences. “The southern market has always been discerning when it comes to cookware and kitchen appliances. We are witnessing strong demand for time-saving solutions like Chef Magic and healthier cookware options such as our Ferro Cast Iron and Nigella tri-ply range. By doubling our EBO presence, we aim to serve our customers better and strengthen our roots in this fast-growing market,” he said.
The store launch was accompanied by a special event, ‘Master Hues of Health with Chef Sanjeev Kapoor,’ featuring a live cooking workshop. During the interactive session, the celebrity chef guided select audience members in preparing healthy dishes using Chef Magic, Wonderchef’s all-in-one kitchen robot. Kapoor emphasized the importance of smart kitchen solutions in today’s fast-paced lifestyle, stating, “Chef Magic empowers even those with no prior cooking experience to create healthy, delicious meals at home with minimal effort.”
With the southern region emerging as a key growth market, Wonderchef’s aggressive expansion strategy aims to enhance accessibility and brand presence in the coming years.
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