Bengaluru, April 22, 2025:
Birla Opus Paints, a part of Grasim Industries under the Aditya Birla Group, today announced the launch of its first company-owned and company-operated Paint Studio in Bengaluru. This new experiential centre aims to redefine the customer journey in the paints and décor segment by offering a fully immersive and personalized experience to homeowners, interior designers, and architects alike.
Following the successful launch of 17 franchise outlets across Karnataka and experience centres in Gurugram, Lucknow, Mumbai, and Navi Mumbai, the Bengaluru Paint Studio marks a significant milestone in the brand’s pan-India retail expansion strategy. It reinforces Birla Opus Paints’ commitment to innovation, customer satisfaction, and excellence in product and service delivery.
Located in the heart of Indiranagar, the Paint Studio is designed as a creative and interactive environment that transcends the concept of a traditional paint store. The studio enables customers to engage with over 170+ paint products, as well as wallpapers, designer finishes, and specialty coatings. It also offers free expert consultations on shade selection, texture combinations, and application techniques.
Customers can explore colour options through advanced visualization tools that simulate real-life settings, helping them make confident and informed choices for their homes. The studio also features a dedicated workspace for architects and interior designers, complete with resources, samples, and technical support to enable seamless collaboration and creation.
Speaking on the occasion, Mr. Rakshit Hargave, CEO of Birla Opus Paints, said:
> “The opening of our first Paint Studio in Bengaluru is a defining milestone for us. This is more than a retail outlet—it is a thoughtfully curated space designed to elevate the customer experience and showcase the transformative power of paint. With innovation at our core, we are committed to empowering homeowners to turn their visions into reality.”
The Paint Studio is part of Birla Opus Paints’ broader vision to transform the way India experiences colour and home décor. The company plans to open similar experience centres in key cities including Delhi, Hyderabad, Kolkata, Jaipur, Ahmedabad, and Surat in the coming months.
Birla Opus Paint Studio – Bengaluru Address:
Ground Floor, Urban Vault, 732, Chinmaya Mission Hospital Road, Opp. Starbucks, Indira Nagar, Stage 1, Bengaluru – 560038
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