May 2025, India – Dish TV India Ltd., the country’s first DTH service provider and a leader in content distribution, has made a significant leap in the digital entertainment arena with the launch of FLIQS, an exclusive digital content segment within its popular Watcho app.
Unveiled at WAVES 2025, FLIQS is a strategic innovation designed to empower professional content creators and transform content consumption for Indian audiences. This milestone comes shortly after the successful Content India 2025 Summit, where Dish TV laid the foundation for building a robust digital content ecosystem that supports creators and consumers alike.
FLIQS: Empowering Creators, Engaging Viewers
FLIQS offers a unique platform where content creators—both from India and abroad—can distribute their work, monetize it, and maintain full ownership. It enables creators to operate with the freedom of having their own OTT service, while reaching a vast viewer base via Watcho.
The platform features a curated mix of original, exclusive, and award-winning content in multiple regional and international languages, including web series, films, short-format stories, and more. Content will be available starting at an accessible price point of just Rs. 9 per title, along with a wide selection of free, snackable content.
Personalized, Immersive, and Intelligent
Built with a user-friendly interface, AI-powered recommendation engine, and multi-screen access, FLIQS delivers a hyper-personalized viewing experience tailored to today’s digital-first audience. Dish TV also plans to enrich its FLIQS library with international hits, regional gems, Hindi-dubbed English classics, and rare titles currently unavailable on other platforms.
Leadership Speaks
Speaking about the launch, Mr. Manoj Dobhal, CEO & Executive Director, Dish TV India Ltd., said:
“With FLIQS, we’re redefining the very idea of what an OTT platform can be. It’s not just another content rollout—it’s a new era of digital storytelling. FLIQS brings original productions and untold stories to life in a high-value, affordable, and curated environment.”
Mr. V.K. Gupta, CTO and Business Head of Watcho, added:
“FLIQS is a transformational upgrade within Watcho. It reflects our deep understanding of evolving consumer needs—delivering uniqueness, exclusivity, and control over entertainment in a smarter way.”
Driving the Future of Indian OTT
FLIQS is a bold step towards democratizing content distribution, fostering creative entrepreneurship, and supporting India’s growing community of independent storytellers. With this launch, Dish TV cements its position as a key player in the digital content revolution, offering differentiated value and driving India’s transition to a truly digital entertainment economy.
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