Bengaluru, May 15, 2025:
ABD Maestro Pvt. Ltd., the super-premium and luxury spirits subsidiary of Allied Blenders and Distillers Limited (ABD), has announced the launch of its flagship offering, ARTHAUS Blended Malt Scotch Whisky, in Bengaluru. This marks the brand’s latest expansion after successful introductions in Mumbai, Pune, Goa, Delhi, Gurgaon, Lucknow, and Kolkata.
Crafted as a Blended Malt Scotch, ARTHAUS fills a unique space in India’s whisky landscape, bridging the gap between traditional blended scotches and single malts. It features a curated blend of premium single malts sourced exclusively from the renowned Highlands and Speyside regions of Scotland.
What sets ARTHAUS apart is its fusion of art and spirit. Inspired by the minimalist geometry of the Bauhaus movement, the brand’s identity integrates various artistic techniques including drip art, abstraction, and textured media—emphasizing that the craft of whisky blending is, in itself, a form of art.
Speaking at the launch, Bikram Basu, Managing Director, ABD Maestro Pvt. Ltd., said:
“ARTHAUS is a beautifully curated Blended Malt Scotch Whisky that we’re proud to introduce to Bengaluru. It’s quite literally ‘Art Bottled.’ The creation of ARTHAUS has been a fascinating journey through the art of whisky blending and the world of visual expression. We believe Bengaluru, with its deep appreciation for craftsmanship, will not just experience ARTHAUS—but celebrate and advocate it.”
ARTHAUS Blended Malt Scotch Whisky is priced at ₹4,185 for a 750ml bottle and is now available at select premium outlets across Bengaluru.
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