Bengaluru, May 27: Max Fashion, in collaboration with Disney, unveiled its ninth co-branded collection at the Max Kids Festival held at Phoenix Mall of Asia in Bengaluru on Monday. The event marked the launch of a new kidswear range inspired by Disney’s beloved character Stitch from Lilo & Stitch, combining vibrant designs with a playful spirit.
Bollywood actress and mother Neha Dhupia was the special guest at the launch, joining children and families in celebrating the new collection. The event featured a colourful kids’ fashion show where young models showcased outfits capturing Stitch’s fun and mischievous charm.
A key attraction was the ‘Paint and Win’ competition, which encouraged children to explore their creativity through themed art. The activity, which will now be held in over 160 Max stores across 14 Indian cities, aims to engage families and spotlight young talent. Winners of the competition will receive exclusive prizes.
Speaking at the event, Sumit Chandna, President and Deputy CEO of Max Fashion India, said, “At Max, we strive to create meaningful experiences for children and families. Our collaboration with Disney continues to grow stronger, and this year’s theme of Lilo & Stitch brings an added element of fun and creativity. Initiatives like ‘Paint and Win’ reflect our focus on inspiring self-expression among kids.”
The new Max x Stitch collection is now available in more than 520 Max stores nationwide and online at maxfashion.com. The range features cheerful prints, tropical-inspired designs, and a palette that reflects the island vibe of the original animated film.
This latest collaboration follows a successful series of themed collections with Disney in recent years, featuring characters from The Jungle Book, Star Wars, Disney Princesses, and Marvel’s Avengers.
The Max Kids Festival will continue its tour across India in the coming weeks, promising fun-filled events for children and families in various cities.
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