Bengaluru, May 27, 2025 – Continuing its mission to blend youthful energy with immersive play, Royal Challenge Packaged Drinking Water brought its flagship digital property, Game Nights, to Bengaluru after successful editions in Mumbai, Ludhiana, and Guwahati. Hosted at the RCB Bar & Café in Ashok Nagar, the event transformed the venue into a dynamic playground of virtual sports, interactive entertainment, and next-gen fan engagement.
The event witnessed an enthusiastic turnout of gamers, digital creators, and fans who immersed themselves in cutting-edge VR cricket, PlayStation zones featuring cricket-themed games, and on-the-spot challenges offering exciting rewards. A live screening of a marquee league match also added to the high-energy environment, combining traditional sports fandom with modern digital experiences.
Varun Koorichh, Vice President – Marketing & Portfolio Head at Diageo India, stated, “Gaming is a natural extension for Royal Challenge – a brand rooted in high-energy sports and bold self-expression. Through Game Nights, we are channeling that spirit into the digital world, creating a vibrant platform where community and competition thrive.”
With Game Nights, Royal Challenge Packaged Drinking Water is tapping into India’s thriving gaming culture and reaching passionate youth communities across the country. The brand’s commitment to staying relevant and resonant with its evolving audience is clearly reflected in this initiative, which celebrates bold choices and the spirit of modern play.
Diageo India is the country’s leading beverage alcohol company and a subsidiary of global leader Diageo Plc. The company produces and distributes a range of iconic premium brands, including Johnnie Walker, Black Dog, VAT 69, Signature, Royal Challenge, McDowell’s No.1, Smirnoff, and Godawan – India’s artisanal single malt whisky. Headquartered in Bengaluru, Diageo India operates 35 manufacturing units across the country with a workforce of over 3,000 and a robust distribution network.
For more information, visit http://www.diageoindia.com.
To learn more about responsible drinking, visit http://www.DRINKiQ.com.
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