PMJ Jewels Unveils Limited Edition SuperStar Bracelet and Launches ‘Celebrating Daughters’ Kannada Campaign Featuring Mahesh Babu and Sitara
Bengaluru, June 2, 2025:
Renowned South Indian jewellery house PMJ Jewels made a dazzling impression in Bengaluru today with the launch of its latest exclusive creation – the PMJ SuperStar Bracelet. The unveiling took place at La Marvella, South End Circle, in the presence of PMJ Jewels Chairman, Mr. Kushal Kumar Jain, and select patrons of the brand.
The SuperStar Bracelet, a limited-edition piece, is designed to resonate with both men and women. Embodying strength, elegance, and legacy, the bracelet is inspired by brand ambassador Mahesh Babu’s iconic journey. Crafted using Swiss-imported, stretchable rubber, the bracelet offers exceptional durability, a feather-light feel, and long-lasting resilience — a blend of innovation and style meant to endure for generations.
In addition to the product launch, PMJ Jewels also premiered a short film marking the beginning of its new Kannada campaign titled ‘Celebrating Daughters’. Featuring Mahesh Babu and his daughter Sitara Ghattamaneni, the campaign showcases the emotional bond between fathers and daughters, tying in beautifully with PMJ’s traditional half-saree and bridal jewellery collections. The touching narrative provides a rare glimpse into the personal equation between the superstar and his daughter, bringing a sense of authenticity to the brand’s story.
Speaking at the event, Mr. Kushal Kumar Jain stated,
“At PMJ Jewels, our mission has always been to create jewellery that carries deep emotional and generational significance. With the SuperStar Bracelet and our ‘Celebrating Daughters’ campaign, we continue to honor that legacy—through timeless design and meaningful storytelling. These creations are a celebration of our craftsmanship and the heartfelt moments our customers hold dear.”
The newly launched PMJ SuperStar Bracelet is now available at all PMJ Jewels outlets across Karnataka and beyond.
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