Bengaluru, June 18 — In a bid to make online dating more engaging and less intimidating, Tinder has launched a new feature called Double Date, allowing users to team up with a friend and match with other pairs. The feature aims to offer a light-hearted, group-based alternative to traditional one-on-one swiping, catering especially to younger users.
The new feature builds on Tinder’s existing tools such as Tinder Matchmaker™ and Share My Date, which already enable users to involve friends and family in their dating experience. With Double Date, Tinder shifts the focus further toward social interaction, turning the dating journey into something users can navigate with a companion by their side.
To use the feature, users simply tap the Double Date icon on the app, pair with a friend, and start browsing profiles of other duos. If one person from each pair shows interest, a match is created and a group chat opens — eliminating much of the pressure typically associated with online dating.
Tinder tested the feature across several global markets and reported high engagement, particularly among Gen Z and younger millennials. Nearly 90% of profiles using Double Date were from users under the age of 29, a demographic that already represents over half of Tinder’s global user base.
According to the company, women using the feature were three times more likely to “like” a pair compared to individual profiles. Moreover, users involved in Double Date conversations sent 35% more messages than in standard one-on-one chats. The new feature also appears to be attracting fresh interest in the app, with around 15% of Double Date participants being either new or recently reactivated users.
The feature is currently available in the United States and select international markets, with a global rollout expected in July.
Tinder says the initiative is part of its broader effort to reimagine online dating as a more social, fun, and supportive experience — particularly for women and younger audiences.
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