Bengaluru, June 24:
Force Motors, India’s largest manufacturer of vans, has entered into a strategic partnership with Zoho Corporation to overhaul its customer and dealer management systems as part of its digital transformation initiative, Project DigiForce.
Under this collaboration, Force Motors will implement Zoho’s cloud-based Customer Relationship Management (CRM) and Dealer Management System (DMS) platform across its network of over 200 dealerships, 70 authorized service centres, and 30 parts hubs in India, as well as international distributors in more than 25 countries.
The new system will replace the company’s legacy software, integrating 12 AI-driven front-office applications aimed at streamlining operations in marketing, sales, customer service, and internal communications. The objective is to create a unified digital ecosystem that enhances customer experience and boosts operational efficiency throughout the sales and service journey.
Prasan Firodia, Managing Director of Force Motors, said the initiative is a major leap toward delivering superior customer experiences and empowering dealer partners with advanced tools. “Our partnership with Zoho aligns with our commitment to innovation and technological advancement in India,” he said.
Zoho CEO Mani Vembu said the partnership reflects a shared vision to transform how automotive brands engage with customers. “Force Motors is bringing its legacy of engineering excellence into the digital era with a strong focus on intelligent, connected customer engagement,” he added.
The move signals Force Motors’ ambition to set new benchmarks in digital adoption within the Indian automotive sector, with technology playing a central role in driving business growth and enhancing customer satisfaction.
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