Kushal’s Fashion Jewellery Crosses 100 Stores, Targets 150 Outlets by FY-End
Bollywood Actress Nushrratt Bharuccha Inaugurates 100th Store in Bengaluru
Bengaluru, July 16, 2025:
Kushal’s Fashion Jewellery, a prominent name in India’s fashion and silver jewellery segment, has achieved a major milestone by launching its 100th store in the country. The landmark outlet, located at Nexus Koramangala Mall in Bengaluru, was inaugurated by Bollywood actress Nushrratt Bharuccha, marking nearly 20 years of the brand’s presence in the Indian market.
Rapid Expansion Plans Ahead
Following the 100-store feat, the brand has announced aggressive expansion plans — aiming to open 150 stores by the end of this financial year. Kushal’s is also targeting 300 stores nationwide over the next three years, with a focus on strengthening its presence across Tier 1, 2, and 3 cities.
Blending Tradition with Modern Elegance
Since its inception in 2006, Kushal’s has grown into a household name, offering over 10,000 unique designs in antique, kundan, zircon, temple jewellery, and 92.5 BIS-hallmarked sterling silver. With collections that cater to weddings, festive occasions, workwear, and daily use, the brand continues to appeal to women seeking style and sophistication.
Their ongoing focus includes innovation in plating technologies and the expansion of their “Elevated Everyday” line, ensuring both variety and premium quality across products.
Celebrating Trust and Growth
Speaking at the event, Manish Gulechha, Co-founder of Kushal’s Fashion Jewellery, said, “Reaching the 100-store mark is an emotional and proud moment for us. From a single vision in 2006 to becoming a trusted brand among women across India, this milestone is a testament to our team’s commitment and the trust our customers have placed in us.”
Actress Nushrratt Bharuccha added, “I’ve always admired Kushal’s for its graceful and versatile designs. Whether for a special celebration or everyday elegance, they have something for every occasion. I’m thrilled to be part of this celebration.”
Pan-India Presence and Omnichannel Growth
With a solid presence across South India—including Karnataka, Tamil Nadu, Telangana, Andhra Pradesh, and Kerala—Kushal’s has expanded rapidly into markets like Mumbai, Chandigarh, Pune, Lucknow, Bhopal, and Guwahati.
Complementing its physical growth, the brand continues to enhance its omnichannel strategy through its e-commerce website (kushals.com), mobile app, and active social media channels, ensuring a seamless shopping experience across platforms.
With this milestone, Kushal’s continues to position itself as a leading force in making premium fashion jewellery accessible to women across India.
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