Airtel Partners with Perplexity to Offer AI-Powered Perplexity Pro Subscription Free to 360 Million Customers
Bengaluru, July 17, 2025: Bharti Airtel, one of India’s leading telecommunications providers, has entered into a strategic partnership with AI-driven search platform Perplexity to offer a complimentary one-year subscription of Perplexity Pro to all its 360 million customers across mobile, broadband, and DTH services.
Perplexity is an advanced AI-powered search and answer engine that delivers real-time, reliable, and research-backed responses in a conversational format—transforming conventional web searches into clear, direct answers. The Perplexity Pro version, priced at ₹17,000 annually, offers enhanced capabilities such as access to premium AI models (including GPT-4.1 and Claude), more daily Pro searches, in-depth research features, image generation, file uploads with analysis, and tools like Perplexity Labs to bring creative ideas to life.
All Airtel customers can now access these premium features for free by signing in through the Airtel Thanks app.
Gopal Vittal, Vice Chairman and Managing Director of Bharti Airtel, said, “We are excited to bring Perplexity Pro to our customers at no extra cost. This partnership marks a first-of-its-kind Gen-AI collaboration in India’s telecom sector and underscores our commitment to empowering users with cutting-edge digital tools that make their lives easier and more productive.”
Aravind Srinivas, Co-founder and CEO of Perplexity, added, “Our collaboration with Airtel is an incredible opportunity to bring powerful, professional-grade AI to millions across India. Whether you’re a student, a professional, or a homemaker, Perplexity Pro simplifies how you search, learn, and get things done.”
Use-case scenarios illustrate how transformative this offering can be:
A student in Rajkot can use the tool for structured research and academic writing.
A homemaker in Kanyakumari can receive precise, real-time support for day-to-day tasks and decisions.
A professional planning a family trip can generate a customized itinerary within seconds by entering basic preferences like time, budget, and activities.
This exclusive partnership represents Perplexity’s first collaboration with an Indian telecom company and signals a new era of AI accessibility for the general public.
*Offer valid for 12 months. Subscription value based on current global pricing of Perplexity Pro. Terms and conditions apply.
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