Westside Unveils YNG to Spotlight Young Fashion Creators
Bengaluru: Fashion retailer Westside, part of Trent Ltd., has launched its new platform Young New Game-changer (YNG) to nurture India’s next generation of fashion talent.
In its first edition, the brand collaborated with students from the National Institute of Fashion Technology (NIFT) to redesign two of its in-house labels — Bombay Paisley and ETA. The student-led reinterpretations were showcased as a Gen Z-inspired capsule collection under the YNG label.
The debut collection was presented at Westside’s Media Day on September 11 in Bengaluru. The event brought together the press, creators, potential partners, and customers, and also featured the retailer’s seasonal fashion showcase.
YNG extends beyond design, offering opportunities for stylists, models, photographers, influencers, videographers, and make-up artists to showcase their talent in a professional environment.
“As a lifestyle brand, Westside has always created spaces where young voices can thrive,” said Shailina, COO of Westside. “YNG gave emerging designers a chance to work on real brands, gain industry exposure, and build strong portfolios while being rewarded for their efforts.”
The initiative is being documented through a mini-series, From Sketch to Store: The YNG Journey, which traces the process from initial sketches to the final runway reveal. The series opened with design duo Saaksha & Kinni, highlighting the creative spirit behind the collections.
With YNG, Westside positions itself as a purpose-driven lifestyle brand, providing a launchpad for young talent and turning bold ideas into future careers.
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