Asian Paints Strengthens Southern Presence with 28 New Experiential Stores in AP & Telangana
Hyderabad, November 14, 2025: Asian Paints has announced a major expansion in Andhra Pradesh and Telangana with the launch of 28 new experiential outlets, including five ColourIdeas showrooms and 23 Colour Cube shop-in-shops. This push marks one of the largest retail rollouts by any paint and décor brand in the region, further cementing Asian Paints’ leadership in the home décor space.
The new stores offer consumers an immersive environment to explore premium paint shades, designer wallpapers, textured finishes and wood coatings. The expansion covers key markets such as Siddipet, Bodhan, Bhainsa and Alwal in Telangana and Nellore, Tanuku, Martur, Vizag and Vizianagaram in Andhra Pradesh, ensuring easier access to high-end décor solutions. The company has also introduced special regional edition packs for Tractor Emulsion and Ace Emulsion to cater to local tastes.
ColourIdeas showrooms feature trained consultants, 3D visualisation tools and curated designer collections, including exclusive Sabyasachi and Good Earth wallpapers. The compact Colour Cube concept, housed within existing dealer outlets, provides a curated, touch-and-feel display of popular finishes and highlights Asian Paints’ Beautiful Homes Painting Services.
Amit Syngle, MD & CEO, said the new stores reflect the region’s rich design sensibilities and mark a shift towards complete décor solutions, not just paints.
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