45% MoM Growth and Counting: How FirstClub Is Rewriting Bengaluru’s Quick Commerce Playbook With Quality at the Core
Bengaluru, 11 February 2026:
FirstClub, Bengaluru’s fastest-growing retail grocery startup, is witnessing exceptional traction with a 45% month-on-month growth over the last two quarters, achieved within just eight months of operations. The momentum reflects rising consumer trust in a grocery model anchored in quality, transparency, and consistency, rather than speed alone.
In this short span, over two lakh Bengaluru residents have experienced FirstClub’s offerings, with the company delivering more than 200 tonnes of fresh fruits and vegetables—a strong indicator of growing demand for dependable, high-quality everyday groceries.
Redefining Quick Commerce With ‘ClubHouses’:
Challenging the traditional “dark store” concept, FirstClub has introduced ‘ClubHouses’- open, visitable fulfilment spaces that allow customers to see quality processes firsthand. Currently operating 15 ClubHouses across Bengaluru, the company plans to add five more locations over the next one to two months, strengthening its promise of 30-minute delivery citywide while deepening consumer trust.
FirstClub offers a tightly curated catalogue of over 4,000 SKUs, spanning fresh produce, dairy, bakery, staples, packaged foods, snacks, beverages, nutrition products, and home care essentials-making quality-led shopping accessible without compromising affordability.
A First-of-Its-Kind Quality Framework:
FirstClub stands out as India’s only retail platform to conduct taste testing before launching products, ensuring that every item meets benchmarks not just for safety and ingredients, but also for flavour and freshness.
The company enforces strict quality controls, including:
a)Banning over 200 harmful ingredients
b)Regular third-party lab testing across multiple categories
c)Handpicked fresh produce, tested for sweetness, crunch, and taste
d)Cleaner staples with low-residue and zero-pesticide options
These measures have helped position FirstClub as a trusted choice for households seeking safer, better-tasting food.
Responding to a Post-COVID Shift in Consumer Awareness:
Post-pandemic, Bengaluru consumers are increasingly prioritising antibiotic-free milk, stoneground atta and batters, residue-free staples, cold-pressed oils, preservative-free breads, and no–palm oil snacks. FirstClub has curated a strong portfolio of brands that deliver on these expectations—without compromising on taste.
“At FirstClub, we’re proving that a quality-first grocery experience can also be affordable—democratising access to better food for everyday households,” said Ayyappan R, Founder & CEO, FirstClub.
“Bengaluru’s response clearly shows that families care deeply about what goes into their food. Interestingly, customers are even willing to wait an extra 5–7 minutes for superior quality. We believe the next phase of retail growth will be driven by quality-led choices, not just 10-minute delivery promises.”
Looking ahead, FirstClub will continue expanding its ClubHouse network to strengthen its quality commerce model, ensuring reliable 30-minute access to high-quality groceries across Bengaluru.
Consumers can also book a visit to their nearest ClubHouse to experience the brand’s quality standards firsthand.
https://go.firstclub.co.in/nothing-to-hide
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