ASICS Unveils SUPERBLAST™ 3 in Bengaluru Ahead of TCS World 10K 2026
Bengaluru, March 24, 2026: Japanese sportswear major ASICS has introduced its latest high-performance running shoe, the SUPERBLAST™ 3, in Bengaluru, building momentum ahead of the TCS World 10K Bengaluru 2026, where it serves as the official Sports Goods Partner. The launch took place at the brand’s Brigade Road outlet and also showcased the official race-day apparel for the upcoming event.
The unveiling drew attention with the presence of tennis star Rohan Bopanna and leading squash player Joshna Chinappa, both of whom spoke about the importance of discipline, consistency and mental strength in sport, aligning with ASICS’ long-standing ‘Sound Mind, Sound Body’ philosophy.
The SUPERBLAST™ 3 represents a step forward in the brand’s performance innovation. It features FF LEAP™ foam, described as its lightest and most responsive cushioning yet, aimed at delivering a more energetic and efficient running experience. The shoe also incorporates a redesigned trampoline pod to enhance rebound and conserve energy over longer distances. A dual-layer cushioning setup, combining FF LEAP™ with FF BLAST™ PLUS, is designed to offer a balance of comfort and responsiveness.
Further enhancements include an engineered woven upper for improved breathability and a refined eyestay structure for better midfoot support, enabling a more adaptive and stable ride. Alongside the footwear, ASICS presented its race-day collection featuring lightweight T-shirts, shorts, tights, sports bras and socks equipped with ACTIBREEZE™ technology for enhanced ventilation and moisture management.
Rajat Khurana, Managing Director, ASICS India and South Asia, noted that running in Bengaluru is increasingly evolving beyond participation into a more performance-focused pursuit. He highlighted the growing emphasis among runners on training discipline, recovery and overall well-being, adding that the brand aims to support this shift through innovation-led products.
Sharing his perspective, Bopanna emphasised the importance of longevity in sport, underlining how preparation, recovery and mental balance play a crucial role over time. Chinappa echoed similar views, pointing to the role of routine and perseverance in athletic progress, while noting the growing accessibility of performance-driven gear for runners today.
With its continued association with marquee running events across the country, ASICS is further strengthening its foothold in India’s fitness ecosystem. The company remains focused on supporting runners at every stage of their journey through a mix of advanced products and community-driven initiatives.
The SUPERBLAST™ 3 and official TCS World 10K merchandise are now available at ASICS stores nationwide and on its official website.
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