Author: City Today News (City today.media)

~Crosses the 100 screen milestone in the state of Karnataka with this launch ~

Bengaluru, 6th March’20: PVR Cinemas, the largest and the most premium film exhibition company in India, announced the launch of its 5-screen multiplex in OMR Bangalore at Orion Uptown Mall, today. The property boosts the concept of neighborhood movie viewing in an endeavor to take world class cinema to the door step of the patrons. The BARCO RGB+ Laser projectors make a debut in the state of Karnataka with this opening. Equipped with technological excellence, and coupled with best-in-segment F&B offerings and hospitality services the new multiplex makes enhanced movie-viewing experience easily accessible to the audiences located in the periphery of Bengaluru.

With this launch, PVR augments its presence in the state of Karnataka across 15 properties to 103 screens and to 46 properties and 286 screens in Southern India.
With this opening, PVR consolidates its growth momentum in FY 2019-20, so far opening 83 screens in the year, bringing its portfolio to 841 screens at 176 properties in 71 cities.
Located in the popular and fast developing residential suburb of Old Madras Road, the property is well-connected to the city and the neighboring state of Tamil Nadu. The new cinema spreads across an area of 22,906 sq. ft. with a seating capacity of 876 audiences. Integrated with advanced technological features like BARCO RGB+ Laser projectors, QSC 7.1 surround sound system, UHB 3D system and Harkness Silver & Perlux White screens, the new cinema ensures unparalleled cinematic experience at the theatres.
Commenting on the launch, Mr. Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd. said, “We feel proud to cross the 100 screens milestone in the state of Karnataka at the very beginning of the year. Southern India has a strong market with significant growth potential. In Bengaluru, we have introduced some of our best formats and offerings owing to the nature of preferences by our customers. This property is integrated with differentiated features making cinema viewing accessible, engaging and convenient. We are sure this new multiplex will be well received by our patrons and we look forward to witnessing their excitement for the new RGB+ Laser equipped theaters.”
“We are happy to introduce the new property which is integrated with the best-in-segment in-theatrical solutions to the patrons in Bangalore. The endeavor was to take the modern cinema viewing experience to more people and the property stands true to the commitment owing to its convenient location. We will continue to enhance the consumer experience through innovation and set new benchmarks in the Indian multiplex industry.” said Mr. Pramod Arora, Chief Growth and Strategy Officer, PVR Ltd.
Designed around the concept of modernity, the new cinema enhances customer experience through Quick tix facility, delectable Gourmet menu and recliner seats. Customers can further redeem PVR gift cards and check for privilege membership at the cinema.

City Today News

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Mumbai, 5th March 2020: India’s statutory body for General Insurance, General Insurance Council (GI Council) unveils Faayde Ki Baat, a media and communication campaign aimed at educating and spreading awareness about non-life insurance. Together with GI Council’s 25 General Insurance, 11 Reinsurance, 2 Specialized Insurance and 6 SAHI (Standalone Health Insurance) companies in India, Faayde Ki Baat aims to address negative perceptions around General Insurance by educating citizens about benefits that can be derived from General Insurance Covers, while expanding the industry creating an insured and protected India.

With the onset of a more digital savvy audience, GI Council’s Faayde Ki Baat will connect with a larger demographic, through a 360-degree approach, that would include conventional and digital mediums such as television, outdoor advertising, digital, radio and PR. The insight comes from the observation that Indian consumers move from extreme invincibility to extreme fatalism on a daily basis. Therefore the objective is to drive awareness about the many benefits of General Insurance, while creating a narrative that highlights the vitality of it in our everyday lives. The campaign will include four TVCs which will be launched on the 5th of March 2020. The campaign idea was created and conceptualized by Creative agency, Leo Burnett, who is also responsible for the radio and outdoor advertising. Digital agency, Digitas would be executing and managing the website, social media, content marketing, influencer engagement and innovative platforms in various languages. MSL India has been roped in to build rich content for the campaign including the media outreach and strategy in multiple cities while Mindshare would assist with media buying for the campaign.
The film opens with the start of a fresh day with a sleeping protagonist outside his home who is abruptly woken up by his neighbor who asks him why he was sleeping outside early in the morning. The now furious protagonist expresses his disappointment with the building children who spent all night playing cricket while simultaneously damaging his car and house windows. To this the neighbor calmly advises his neighbor to purchase insurance that protects his property and more importantly will help him get a peaceful night’s rest.
Sharing his views on the campaign, Mr. M N Sarma, Secretary General, General Insurance Council said: “Consumers in India are either under insured or uninsured. The overall penetration of general insurance is extremely low. With Faayde Ki Baat, we are hoping to connect with the audience and promote General Insurance as a personal risk management tool.

Rajdeepak Das, MD, India & CCO, Leo Burnett South Asia said, “Indian consumers often disregard the very many benefits of General Insurance. We were persistent on making this relatable to our audience, while simultaneously educating consumers about some unknown facts with regard to General Insurance, eradicating old beliefs of the hassle and stress that comes with General Insurance. Through various platforms, we wanted to accentuate things like ‘General Insurance kisi din nahi har roz kaam ayega’ ’ assuring consumers that General Insurance is not as complicated as people think it is”

Link to the 4 TVCs – https://we.tl/t-A0Et36EXJX
Campaign Credits:
MD – India & CCO, Leo Burnett South Asia: Rajdeepak Das
MD – India & CSO, Leo Burnett South Asia: Dheeraj Sinha
COO – West: Rakesh Hinduja
Creative: NCD – Vikram Pandey, ECD – Amod Dani,
Sr. Creative Team – Mihul Bhatt & Brijesh Joshi
Account Management: EVP – Sanju Menon, VP: Aman Sheikh,
Brand Director: Hitesh Ramrakhyani
Planning & Strategy: Sr. VP Aniruddha Khandekar,
Planning Executives: Nidhi Shah, Shyam Kumar.

City Today News

(citytoday.media)

9341997936