Pain in your shoulders and back? Tips to deal them at home

Dr. Nataraj H M, Senior Orthopaedic consultant, Columbia Asia Hospital Sarjapur road.

Most of us are working from home because of the recent changes around us. Hunched to our beds or dining tables for long hours while working is the new trend since the onset of pandemic. With increased stress levels and little space for movements, work from home has opened doors for many of them for back aches, shoulder pain and neck sprains.
While many are suffering with minor sprains and aches related to our spine, there are few suffering from excruciating pain related to other parts of the spine. And this ache can be very severe if it is shooting from the lower spinal area. Well this specific pain that shoots from your buttocks regions and goes all the way down to your legs is called sciatic pain or sciatica.
With simple lifestyle changes one can control inflammation and pain caused due to it. Below are few tips that can be adopted-
Adapt good posture- A good sitting posture and a platform to place your laptop/desktop while working is the most important aspect in preventing shoulder pain and backache. A comfortable chair with back rest or an ergonomic chair is essential when you are sitting for long hours for work.
Regular exercises- Back and shoulder strengthening exercises like planks and deep stretching of shoulder and spine can play a major role in developing a healthy shoulders and back
Improve the condition through nutrition- Have a rich diet which contains major nutrients, fibre and immunity building foods. The diet should include grains, fruits, vegetables, dry fruits and nuts, omega foods like fish and turmeric (as it controls inflammation).
Massage your body- Massaging body relaxes a person, which in turn releases endorphins. These hormone reduces the perception of pain and massage improves blood circulation and soothens the sored areas.
Get proper sleep- With improper sleep patterns, the stress levels of every person can shoot up. But this can effect more to people with this pain. A proper restorative sleep can help to relax your muscles and make you feel refreshed and rejuvenated.
Keep your mind calm- Too much of stress can always increase the inflammation, resulting in more pain. Practising meditation, breathing exercises and simple yoga forms will reduce stress and controls pain.
Use hot or cold packs- Applying ice in a wrapped towel or applying hot water bag at the lower back does reduce the pain by relieving the nerve.
Take counter medication- Doctor prescribed medication can be used to relieve the pain.
Usually, dealing with shoulder and spinal issues can be quite difficult. With proper life style such issues can be prevented and the condition can be brought into control as well. If the pain persists despite following the above measures, then consult your doctor for further treatment.

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ZEE5 WELCOMES INDIA ON HiPi; A STAIRWAY FOR THE NEXT BILLION INDIANS TO STARDOM

~ ZEE5, India’s Entertainment Super-App presents a destination for all age Indian creators ~

~ HiPi onboards 400+ influencers, with 70+ Zee TV celebrities and will add 100+ by December 2020~

Mumbai, India, August 14, 2020: AnAtmanirbhar Bharat! A statement, a dream, a vision that many Indians today envisage to achieve. From Indian organizations to Individuals, all are aspiring to make this self-reliance mantra a reality. ZEE5, India’s very own Entertainment Super-App began this journey over a year and a half ago to make it a reality wherein, it could present to the next billion Indians, a platform to create fun and entertaining content – connect with their millions of fans and stand a chance to step into the real fandom world.

A platform which will be the official Home of Entertainment and Entertainers!

Today, ZEE5’s much awaited project, is getting launched with the Beta rollout of HiPi – the short video platform, that promises to engage billions of Indians to embark on a journey from just being a FAN to achieving FANDOM! In the era of the Atmanirbhar Bharat, where users can be themselves and have fun in a brand safe, extremely creative and happy environment. HiPi is a perfect platform for content consumers, to content creators.

The platform has been envisioned and created in India for the diversely unique Indian audience after extensive research. A home to multiple features, that enables the users to showcase their talent through various unique filters and effects, also discover, follow and appreciate content that is being created by others. The unique format and technology that HiPi has integrated with its interface and navigation will allow users to create videos up to 90-seconds. A full-fledged release will be done in a phased manner with the Beta version for Android going live today, followed by the iOS version in the coming weeks.

Speaking on the momentous launch, Mr. Tarun Katial, CEO, ZEE5 India said, “The launch of HiPi is a proud moment for us as the short video platform was developed in India keeping with the ethos of Atmanirbhar Bharat. HiPi revolutionizes the entertainment experience, by giving a universally accessible platform to unmask the latent talent present inside each of us, taking us from being a Fan to Fandom! Continuing with a focus on customer centricity, HiPi will help Indians to connect with their millions of fans and stand a chance to step into the real Fandom world. A platform which will be the official Home of Entertainment and entertainers! As we go live today, HiPi takes ZEE5 one step closer to its ambition of becoming India’s Entertainment Super-App!”

Echoing these sentiments, Mr. Rajneel Kumar, Business Head – Expansion Projects and Head of Products, ZEE5 India added, “The vision for HiPi stemmed from an idea to further grow ZEE5 as a one-stop destination for the new and dynamic India. And a lot of care has been taken to build this platform to enable a creatively charged environment which simultaneously empowers the creators, users, brands and viewers alike. The framework of the platform has been created to encourage more creativity and engagement while also making sure that the security and safety of our users are never compromised. It is a platform truly made in India, made for India.”

HiPi has added various security features to make sure that safety is never compromised. With the entire framework made such, it is truly set to empower India by giving the audiences a platform where their talent will get the stage and reach; and even allow brands to discover and connect with a diverse set of audiences across the length and breadth of the country.

HiPi promises to be a platform that will redefine content creation and curation. It will be a  platform where every Indian will have a chance to showcase their creativity and announce their arrival in the global creative arena.

So, what are you waiting for?

Download HiPi on ZEE5 and step into the world of HiPidom!

Brand VideoIndia Happens on HiPi

HiPi Tutorial Video: How to Become a HiPiStar: Tutorial 1 & Tutorial 2

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SkinKraft launches India’s First Individualized Skincare Experiences for Men

SkinKraft cracks the code to men’s skincare with their latest hyper-personal range, custom-made with curated ingredients to suit each man’s skin profile

Hyderabad, August 18, 2020: SkinKraft, India’s first customizable personal care brand approved by Dermatologists, forays into Men’s grooming market with customised men’s range in India. With this new skincare launch, the company aims to meet the increasing demand for the precise and effective skincare solutions in the men’s grooming market in India.

SkinKraft’s male grooming range has a customised skincare box which consists of a Facial Cleanser, Barrier Repair Moisturizer, and an Active each of which is customised for the individual’s unique skin profile. The products are free of Parabens, SLS, SLES, and 24 other harmful chemicals which will make this range an ideal fit for any man based on his skin type.

Speaking on SkinKraft’s entry into the male grooming market, Chaitanya Nallan, Co-Founder & CEO of SkinKraft said, “Premium quality skincare with respect to customised solutions is non-existent in India. We have noticed that a lot of men are trying, buying and using the products on a recurring basis without enough prior knowledge. A man’s skin is different from a woman’s in several aspects, for instance, men in general have higher oil production levels, have larger pores, etc. This is when we decided to invest hours of research and launch a specific range for men, to cater to their unique skin type and nature, different from a that of a woman’s.”

Chaitanya further added, “SkinKraft’s Men’s Skincare range is a customised regimen that is based on the users’ concerns. A Skin IDTM Quiz filled out by the user gives us all the relevant information, about their environment, lifestyle, geographic location, and skin characteristics, which help us create an accurate picture of what their concerns are and what are the best suited ingredients for them. Hence, we believe that this range will be an optimal choice for any man looking for the best skincare solution in today’s tech-forward world of hyper-personalisation.”

According to a report released by Neilsen, 177 new brands in the male grooming segment variants were launched in April 18 to March 19. While they cater to men’s requirements specifically, we believe that even with men, every skin requirement is unique. Based on their lifestyle, skin concerns and locational whereabouts, their needs change and this is where we saw an opportunity for SkinKraft to step in to make a difference.

SkinKraft, launched in 2018, is India’s first skin care product to use customer data for a holistic skin assessment. Based on this assessment and dermatological research, SkinKraft provides its users with highly customised solutions that address their specific requirements, based on their Skin ID or type. The ingredients and formulations are clinically tested for safety and efficacy, designed to address daily damage and any other damage by chemical processes. SkinKraft products are free of toxic ingredients like parabens, SLS and SLES, and are cruelty free.

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Script by Godrej Launches Contactless Shopping on WhatsApp

Introduces new Work-From-Home & Dining Ecosystems

Mumbai, 18 Aug, 2020: Script, a premium furniture brand by Godrej & Boyce has announced the launch of its contactless shopping feature. Script storeswill be live on WhatsApp to offer its vast range of premium furniture, accessories and virtual store tours. The WhatsApp stores will facilitate consumers to browse and purchaseall product offerings safely and conveniently from the comforts of their home. Consumers will be able to browse e-catalogues, discounts, get virtual product demos and instant responses to FAQs.

It also announced the launch of Float & Ridge Ecosystem. With the design philosophy of stimulating spaces empowering fluid, intuitive and inspirational lifestyle, the ecosystems bring together a set of new décor configurations that enable the consumer to conceive an energetic environment that accentuates the desired experience.

As people are spending most of the time indoors, there is a rising relevance to reimagine the spaces that enable a fluid, comfortable and unbound way of living.Research by Script indicated consumers prefer a comfortable ergonomic setup to help their children study effectively. Some also preferred home-office which at present has  become an essential space. The research also  indicated dining space is a convenient spot for homemakers for multiple activities and tasks as it is most centrally located space at home.  The dining table is used not just for bonding over food but also used by children to study especially when parents get involved since facing each other helps in building a connection. These trends are driving the demand for multifunctional furniture that aids work-from-home and many other tasks.

The Float Ecosystem is a collection of seven elements – the study desk, side unit, drawer unit, wall storage, wall shelf, and big or small basket. The floating storage creates a clutter free work area to immerse on the task at hand.

The Ridge Ecosystem consists a robust 8-seater dining table, four storages and two wall-mounted shelves. The products follow a similar design and visual language to create a coherent and coordinated space. It is inspired by the interplay of vertical planes and shadows cast by the tropical sun.

Delighted with the launch Rajat Mathur, Business Head, Script by Godrej and Boycesaid, “The relevance of nesting has increased in the past few monthsthus triggering the demand for study tables, chairs, soft furnishings and utility-based home accessories. Our research indicates dining and study spaces are the 2 core areas actively used by consumers for multiple activities. Float and Ridge Ecosystems is designed keeping in mind these consumer trends and behaviours. These Ecosystems will enable the consumer to invent fresh ways of finding joy at home and experience a fluid or unbound lifestyle. Through the newly launched WhatsApp store feature, we wish to offer our consumers a safe and convenient way to connect with us.”

Driven by aesthetics and intelligent designs, Script offers a unique perspective on furniture and accessory designs. Consumers can select individual elements to create a space according their need and convenience or shop for the entire Ecosystem. These products are available at all Script stores in Delhi, Bengaluru and Mumbai. Orders can also be placed online on the website – https://www.scriptonline.com/

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LG launches 28th Brand Shop in Bangalore – Jakkur, to introduce its consumers to a new level of brand experience

Bangalore, 17th Aug 2020: Continuing with its commitment to re-define retailing standards in the Indian consumer durable industry, LG Electronics has opened its 28th brand shop at Jakkur today. Designed to meet the current challenging demands of the retail environment in the country, this new LG Shoppe M/S A3 Digitas, Jakkur was inaugurated by Mr. Manoj Mohandas, Regional Business Head- LG Electronics India Pvt Ltd. And Mr. Karabasappa S, Branch Manager – LG Electronics India Pvt Ltd


The LG Shoppe aims to enhance the shopping experience of today’s sophisticated market, and would serve as a one-stop-shop for all the lifestyle needs of a household.


Paving the way to effectively seize the growing organized retail market and re-define standards for  lifestyle retailing, LG is setting up a chain of exclusive premium showrooms all across the country and has chalked out a roll out plan to implement the LG Best  Shoppe experience across various cities.

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