ಟ್ವಿಟರ್‌ ಅನ್ನು ಹಿಂದಿಕ್ಕಿದ ದೇಸಿ ಆಪ್‌ ʼಟ್ರೆಲ್‌ʼ

ಬೆಂಗಳೂರು: ದೇಸಿ ಆಪ್‌ ʼಟ್ರೆಲ್‌ʼ ಬಹುದೊಡ್ಡ ಮೈಲಿಗಲ್ಲನ್ನು ಸಾಧಿಸಿದೆ. ಪ್ರತಿದಿನ 50 ಲಕ್ಷಕ್ಕೂ ಹೆಚ್ಚಿನ ಸಕ್ರಿಯ ಬಳಕೆದಾರರನ್ನು ದಾಖಲಿಸುವುದರ ಮೂಲಕ ಅಂತರಾಷ್ಟ್ರೀಯ ಸಂಸ್ಥೆಗಳಾದ ಟ್ವಿಟರ್‌ ಮತ್ತು ಪಿಂಟರೆಸ್ಟ್‌ಗಳನ್ನು ಹಿಂದಿಕ್ಕಿದೆ. ಒಂದೆ ದಿನದಲ್ಲಿ ಟ್ರೆಲ್‌ ಆಪ್‌ 12 ಲಕ್ಷ ಅಪ್‌ಲೋಡ್‌ ಮತ್ತು 4 ಲಕ್ಷಕ್ಕೂ ಹೆಚ್ಚಿನ ಹೊಸ ಕಂಟೆಂಟ್‌ ಕ್ರಿಯೆಟರ್ಸ್‌ಗಳನ್ನು ದಾಖಲಿಸಿದೆ. 

ಭಾರತ ಸರ್ಕಾರದ ದಿಟ್ಟ ನಿರ್ಧಾರದಿಂದ ಟ್ರೆಲ್‌ನಂತಹ ಉದಯೋನ್ಮುಖ ಉದ್ಯಮಗಳು ಬಾಹ್ಯಾಕಾಶದಲ್ಲಿ ಉದ್ಯಮದ ಪ್ರಮುಖ ಆಟಗಾರರಾಗಿ ಹೊರಹೊಮ್ಮುತ್ತಿವೆ. ಟ್ರೆಲ್‌ಗೆ ಹೋಲಿಸಿದರೆ ಪಿಂಟರೆಸ್ಟ್‌ ಮತ್ತು ಟ್ವಿಟರ್‌ ಸಹ ಚೀನೀ ಅಪ್ಲಿಕೇಶನ್‌ನ ನಿಷೇಧದ ನಂತರ ಪಿಂಟರೆಸ್ಟ್ನಲ್ಲಿ 2 ದಶಲಕ್ಷಕ್ಕೂ ಹೆಚ್ಚಿನ ಸಕ್ರಿಯ ಬಳಕೆದಾರರು ಮತ್ತು ಟ್ವಿಟರ್‌ನಲ್ಲಿ 4.4 ದಶಲಕ್ಷ ಸಕ್ರಿಯ ಬಳಕೆದಾರರನ್ನು ಕಂಡಿದೆ.

ಭಾರತ್‌ಗಾಗಿ ವೀಡಿಯೊ ಪಿನ್‌ಟಾರೆಸ್ಟ್ ಎಂದು ಜನಪ್ರಿಯವಾಗಿ ಕರೆಯಲ್ಪಡುವ ಟ್ರೆಲ್ ಬಳಕೆದಾರರು ತಮ್ಮ ಅನುಭವಗಳು, ಶಿಫಾರಸುಗಳು ಮತ್ತು ವಿಮರ್ಶೆಗಳನ್ನು ಆರೋಗ್ಯ ಮತ್ತು ಫಿಟ್‌ನೆಸ್, ಸೌಂದರ್ಯ ಮತ್ತು ಚರ್ಮದ ರಕ್ಷಣೆಯ, ಪ್ರಯಾಣ, ಚಲನಚಿತ್ರ ವಿಮರ್ಶೆಗಳು, ಅಡುಗೆ, ಮನೆ-ಅಲಂಕಾರ ಮತ್ತು ಹೆಚ್ಚಿನವುಗಳಲ್ಲಿ ಹಂಚಿಕೊಳ್ಳಲು ಹೋಗಬೇಕಾದ ವೇದಿಕೆಯಾಗಿದೆ. ಜೀವನಶೈಲಿ ವ್ಲಾಜಿಂಗ್ ಪ್ಲಾಟ್‌ಫಾರ್ಮ್ ಬಳಕೆದಾರರಿಗೆ ತಮ್ಮ ಸ್ಥಳೀಯ ಭಾಷೆಗಳಲ್ಲಿ 3-5 ನಿಮಿಷಗಳ ವೀಡಿಯೊಗಳನ್ನು ರಚಿಸಲು ಅವಕಾಶ ಮಾಡಿಕೊಡುತ್ತದೆ ಜೊತೆಗೆ ‘ಅಂಗಡಿ’ ವೈಶಿಷ್ಟ್ಯವು ವ್ಲಾಗ್‌ಗಳಲ್ಲಿ ಕಾಣಿಸಿಕೊಂಡ ಉತ್ಪನ್ನಗಳನ್ನು ಖರೀದಿಸಲು ಅನುವು ಮಾಡಿಕೊಡುತ್ತದೆ. ಹೆಚ್ಚುವರಿಯಾಗಿ ಪ್ಲಾಟ್‌ಫಾರ್ಮ್ ಬಳಕೆದಾರರಿಗೆ ಅದರ ಇಂಟರ್ಫೇಸ್ ಮೂಲಕ ಪ್ರತಿಫಲಗಳು, ಗುಡಿಗಳು ಮತ್ತು ರಜಾದಿನಗಳನ್ನು ಗಳಿಸಲು ಸಹ ಅನುಮತಿಸುತ್ತದೆ.

“ವೇದಿಕೆಯಲ್ಲಿ ನಿಯಮಿತ ಬೆಳವಣಿಗೆಗಳು ಮತ್ತು ಬಳಕೆದಾರರು ಮತ್ತು ವಿಷಯ ರಚನೆಕಾರರಿಂದ ಹೆಚ್ಚುತ್ತಿರುವ ಆಸಕ್ತಿಯನ್ನು ನೋಡಲು ನಾವು ತುಂಬಾ ಉತ್ಸುಕರಾಗಿದ್ದೇವೆ. ಈ ಅವಕಾಶದೊಂದಿಗೆ ಭಾರತೀಯ ಇಂಟರ್ನೆಟ್ ಸ್ಟಾರ್ಟ್ಅಪ್ಗಳು ವೇಗವಾಗಿ ಬೆಳೆಯಬಹುದು ಮತ್ತು ದೀರ್ಘಾವಧಿಯಲ್ಲಿ ಗ್ರಾಹಕರಿಗೆ ಉತ್ತಮ ಅನುಭವವನ್ನು ನೀಡಬಹುದು, ಇದನ್ನು ಮೊದಲು ಸ್ಥಾಪಿತ ಆಟಗಾರರು ಮುಚ್ಚಿಹಾಕುತ್ತಿದ್ದರು” ಎಂದು ಟ್ರೆಲ್‌ ಸಂಸ್ಥೆಯ ಸಹ ಸಂಸ್ಥಾಪಕ ಪುಲ್ಕಿತ್‌ ಅಗರ್‌ವಾಲ್‌ ಹೇಳಿದರು.

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Loyal Textile Mills Limited Launched The World’s First Reusable PPE with Triple Viral Shield Technology

Chennai: Loyal Textile Mills Limited today launched VIRAL SHIELD a Line of Covid-19 Anti-Viral, Reusable Personal Protective Equipment (PPE), Masks and Protective Fashion Wear Range. The series has been launched in collaboration with Reliance Industries India and HeiQ from Switzerland. This PPE emerges as the World’s first Reusable PPE that has passed the Viral Penetration Test, Synthetic Blood penetration test and the SBPR test.

Loyal has strived hard to innovate a range of products that would meet the current demand for reliable and reusable protective gears during this Covid-19 pandemic. Loyal Textile Mills Limited collaborated with Reliance Industries India and HeiQ from Switzerland to innovate this reusable protective PPE, mask and fashion wear.

R|ElanTM FeelFresh (from Reliance Industries India) fibre used in manufacturing this fabric is inherently anti-microbial that inhibits any viral* or bacterial growth. The fabric is then specially treated with “HeiQ Viroblock” a latest technology innovation from Switzerland, proven to have astounding Anti-Viral efficacy of 99.99% against Coronavirus SARS-Cov-2 (COVID-19).

Loyal Textile Mills limited has engineered the fabric with a Viral Barrier PU film lamination from Taiwan that adds up as another powerful protective later.

Launching the triple viral shield products from Loyal’s signature brand SUPERA SHIELDTM, Mrs. Valli M Ramaswami, Chairperson of Loyal Textile Mills Ltd., said “Loyal Textile Mills Ltd has a heritage of 125 years of continuous existence in Indian Textile Industry. Our R&D Centre recognised by the Government of India and Technical teams have 27 years of experience in Technical Textiles. During Feb/ March 2020, Loyal Management team felt the need to join the war against COVID-19 Pandemic and designed Reusable Masks and PPE Kits and today has reached a stage of offering a range of PPE clothing, masks and a range of fashion wear and casual wear, which have a triple protection technology from viruses and bacteria”.   “This is first of its kind in the world. Guided by the philosophy of our late Chairman Sri Manikam Ramaswami, we will continue to keep abreast of the technology and add several more firsts to our credit, as in the past”, she added.

Speaking on the occasion, Mr. Dhamodaraswamy Devadas, Chief Technology and Business Development Officer of Loyal Textiles Mills Limited said, “This reusable PPE products can be washed ten times and sterilized 10 times for reuse. Heat Sealing PU tapes have been used to seal the seams. All the three  components of the PPE have been tested and passed for Viral Penetration test ASTM F 1671 – 2013, Synthetic Blood penetration test ASTM F 1670/F and the seams have passed SBPR test ASTM 1670-08 (2014). This is the World’s first Reusable PPE that has passed the Viral Penetration Test. ” 

Mr. Dhamodaraswamy Devadas, also added, “SS 95 medical respiratory type Mask launched today is a Reusable N95 type of mask with the same level of protection of 95% Particulate Filtration Efficiency and 99.9% Bacterial Filtration Efficiency. These masks are treated with HeiQ Viroblock and have the inner layers powered by R|Elan™ FeelFresh woven fabric that are inherently antimicrobial. Loyal is also launching an antiviral fashion wear range with an emphasis on safety and style for domestic and export markets.”

Talking about the collaboration to reach out to the Indian consumers, Mr Gunjan Sharma, CMO, Reliance Polyester said, “We are pleased to join hands with Loyal Textile Mills Ltd, a pioneering player in Indian Technical Textile industry to support them launch Masks and PPE kits powered by R|Elan™ FeelFresh fabric. This collaboration underlines the performance that R|Elan™ FeelFresh fabric provides to the consumer in improving wellness and hygiene through its inherent antimicrobial attribute.”

Mr. Carlo Centonze, CEO and co-founder of HeiQ Viroblock, highlighted the special features of HeiQ Viroblock “HeiQ Viroblock was recently tested at one of the world’s leading virology institutes and showed  99.99% reduction of SARS-CoV-2 (COVID-19) in 30 minutes. Its synergistic dual mode of action leaves viruses no chance and can enhance the protection factor of a mask by a factor 100. Tested repeatedly by industry standards such as the ISO 18184 and ISO 20743, it is effective against all enveloped viruses, bacteria and fungi. This novel Swiss technology uses 100% skin proved hypoallergenic cosmetic ingredients and features a 72% bio-based renewable content. HeiQ Viroblock respirator masks have recently been approved by the US FDA under EUA. The technology is registered by the US EPA (FIFRA), EU BPR (REACH) and JP MITI and is homologized with ZDHC, Oekotex and Bluesign.”

Explaining the salient features of the Reusable PPE Gown set Prof. Dr. Sanjay Gupta, Vice Chancellor of World University of Design said, “The design features include – Easy donning and quick doffing without any assistance and without any danger of touching the inner garments or skin; a full head cover offering full protection for head, face and neck region; and Shoe covers up to the knee. Special

ergonomic features have been incorporated to assist operations like Thumb loops, Side knots and longer length of the gown. A unique aspect of the design is that they have been sized as per Indian body shapes and so do not face any problem of bulk & overflowing as is faced in imported PPEs.”

Mr. Valerio Cagnoli, Director of Gruppo P&P Loyal S.p.A., Italy, a joint venture company of Loyal Textile said, “We operate mainly in Italy with a focus to European markets. With the help of Loyal Textile we developed many technical fabrics which allowed us to get very important clients. Some of our fabrics are cutting-edge innovations in the fire protection field. We succeed in this field mostly thanks to the wish and will of the former chairman of Loyal Textile Mr. Manikam Ramaswami. Still today I personally follow his philosophy not to be second to anyone in the safety of human workers. We need to highlight the HeiQViroblock and the R|Elan FeelFresh performance along with the opportunity of 10 times washes of the products. We congratulate Loyal’s R&D team for their success in coming out with the Virus penetration Resistant PPE by using a Special Virus PU Barrier film.”

A ramp walk by the staff and workers of Loyal showcasing the antiviral products made by them & a Dance titled ‘Kirumi Nashini’ were the other highlights of the launch event.

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safety and hygiene through fumigation centers across India, including Bengaluru

With industries resuming operations and citizens settling into the idea of new normal, there is an increased demand for safe and high-quality mobility options. While players in the space are pulling no stops to ensuring a safe ride, Ola has committed Rs. 500 Cr towards multiple safety initiatives as part of the ‘Ride Safe India’ movement with fumigation centers being at the centre of it. These have been set up across Bengaluru and other Ola operational cities, where all Ola vehicles are thoroughly disinfected every 48 hours, free of cost.

Located at major hubs and airports, these fumigation centers enable drivers to access quality sanitization services and have their vehicles thoroughly deep-cleaned free of cost. While drivers wait for their vehicles to be deep-cleaned, a team of dedicated Ola executives carry out health and well-being checks of these driver-partners. 

The process is being replicated across all designated Ola fumigation centres in Bengaluru with all processes operating like clockwork. The company announced that it has set up a network of 500+ fumigation centres across the country and its operations are running in over 200 Indian cities.

Anand Subramanian, Spokesperson at Ola, said “Ola’s fumigation centres are a strategic solution to combat all safety and hygiene-related concerns shared by our customers and driver-partners. While we have resumed our operations across the country, our network of fumigation centres plays an important role in assuring a high quality ride for the passengers.”

Through modules and certifications, Ola has trained its drivers to ensure safety with all cabs part of the platform continuing to drive the ‘5 layers of safety’ across all rides, which requires both driver-partners and passengers to compulsorily wear masks, regular health checks for driver-partners and sanitization of high touch surfaces before every ride. 

S Manjunath Rao, an Ola driver-partner from Bengaluru said, “Before mobility services resumed, Ola provided us with training and information to ensure the safety of the customer and myself. We have been told to fit plastic screens to reduce risk and can also get masks, sanitisers and cleaning equipment when our cabs are getting fumigated at these centres without any hassles. With the fumigation centres set up across the city, it is an easy process and I also make it a point to get my health checked.”

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IDFC Mutual Fund #DateyRaho Campaign Thanks Investors For Staying Invested

July 07, 2020: At a time when the world was in lockdown mode going through a tough phase and the financial markets are in turmoil; most investors were worried about the state of their current investments and how they will perform in the future. However, savvy investors decided to ‘Stay Smart & Stay Invested’. IDFC Mutual Fund announced the second video (https://youtu.be/AtcKB-8apeY) under the #DateyRaho campaign. The relevant and relatable video is an initiative taken by IDFC Mutual Fund to acknowledge these investors for their tenacity to fight.

Gaurab Parija, Head – Sales & Marketing, IDFC AMC, highlighted that “Investors are often susceptible to behavioural biases, especially when the market is in turmoil. Compared to earlier crises, this time, we saw that investors decided to stay invested evident through the relatively steady SIP book numbers, indicating a maturing Indian investor community. AMFI, Mutual Fund Houses and distribution partners have played a key role in hand-holding investors during this uncertain phase.” 

The #DateyRaho campaign, launched in May 2020 posted its first video (Hindi: https://youtu.be/dEKaWjVPqN0 and English: https://youtu.be/E6VyVNafWgM) thanking distributors for the role they played in advising investors. To support these distributor partners further, IDFC Mutual Fund aims to augment their knowledge about products, the industry and financial markets with up to date information. Additionally, learning and customer research are shared with the distribution partners to help them deal with behavioural biases.

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