Small and Medium Businesses and start-ups on Amazon.in to launch 1000+ new products this Prime Day on August 6 and 7

·         Thousands of Local Shops on Amazon sellers from 100+ cities to make their Prime Day debut in India

·         During lead-up to Prime Day, from 23 July until 5 August 2020 23:59 pm, Prime members can shop from millions of unique products offered by SMBs and get 20% cashback up to INR 200 on their Prime Day purchases.

Bengaluru, 30 July 2020: Amazon’s highly anticipated Prime Day in India, will start at midnight on Thursday, August 6 and will run for 48 hours, offering Prime members two full days of the best in shopping, savings and blockbuster entertainment from the comfort and safety of their homes. Over 100 Small and Medium Businesses (SMBs) and start-ups on Amazon.in will be launching more than 1000 new products across 17 categories on Prime Day this year. Thousands of Local Shops on Amazon sellers will be making their Prime Day debut in India this year.

Start-ups and small businesses from Amazon’s Launchpad program will be launching unique and differentiated products across categories like health & personal care, beauty & grooming, grocery and home products Including portable air purifier with exclusive PM 2.5 LED display from REFFAIR; Belgian Waffle Bowl Maker from CORAL Tree; Pregnancy and post-pregnancy pain relief patches with hydrogel properties from Sirona Hygiene; Magnetic LED Asymmetrix Desk Lamp from Theo Solutions Pvt Ltd; Xech iSoothe – portable eye massager from Xech amongst others. Launchpad is a global program that curates, showcases, and delivers unique and differentiated products from startups and emerging brands to millions of Amazon customers.

Prime Day in India will also see artisans and women entrepreneurs from Karigar and Saheli offer deals on unique products like handmade products from Tribes India, Blue pottery by Aditya Blue Pottery, Jewelry from Giva and more. Sellers on the Karigar storefront will offer over 270+ crafts sourced from artisans across the country during this Prime Day. Government emporiums, APCO handlooms from Andhra Pradesh and Mrignayanee from Madhya Pradesh will be showcasing hand-woven apparels ranging from Mangalgiri, Venkatgiri & Chirala to Maheshwari & Chanderi this Prime Day.

Pranav Bhasin, Director Seller Experience, Amazon India said, “This Prime Day will help small and medium businesses reach millions of Prime members around the country. It provides an opportunity for the smallest of businesses to participate, rebound from recent challenges and grow their business. This year, thousands of offline retailers as part of Local Shops on Amazon program are participating in the Prime Day and will benefit from high customer demand.” Pranav added, “Sellers look forward to Prime Day to introduce new products each year, and we are seeing a 2x increase in the number of products being launched by SMBs and start-ups on this Prime Day.”

Deep Bajaj, CEO Sirona Hygiene said, “We look forward to Prime Day every year to engage with customers across India and expand our range of products. This year, we are bringing a whole new range of health and wellness products through Amazon Launchpad on Prime Day and look forward to serving customers and further boost our business.”

“During the last Prime Day, we had our sales double and we got quite a lot of new customers. Now most of those customers have become our regular customers. We are extremely excited for the upcoming Prime Day. It is a privilege to introduce our brand to new customers, and we are looking forward to launching our new PROBIOTIC 20g Protein Bars this time. Thank you Amazon for providing us such an opportunity,” said Rajan Srinivasan, SIRIMIRI Nutrition Food Products Pvt Ltd.

Last year, thousands of SMBs, women entrepreneurs, weavers, and start-ups from across the country in programs like Amazon Karigar, Amazon Saheli, Amazon Launchpad and Amazon Business showcased over 500 new products first for Prime members. Small businesses and sellers in the Launchpad program registered sales growth of up to 2.8x whereas Karigar sellers saw nearly 2.5x increase in their sale volumes. Top selling products from SMBs included Power Gummies Hair Vitamin, Anti-Theft Backpack with USB Charging Port and Ayurvedic products from Kapiva.

Every Day Made Better with Prime

Prime is designed to make your life better every single day. Over 150 million paid Prime members around the world enjoy the many benefits of Prime. In India, this includes unlimited free shipping, unlimited access to award-winning movies & TV shows with Prime Video, unlimited access to millions of songs ad-free with Prime Music, a free rotating selection of more than 1,000 books; magazines and comics with Prime Reading, access to free in-game content and benefits with Gaming with Prime, exclusive product launches, early access to Lightning Deals and more. Go to www.amazon.in/prime to learn more about Prime. 

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Kia Motors India releases official images of all-new Kia Sonet

–       Muscular new compact SUV boasts Kia’s iconic design DNA and a bold and powerful stance

–       Cabin combines sophistication and advanced ergonomics with sweeping shapes and striking technical details

–       First-in-segment features include digital cluster, 10.25-inch HD touchscreen and Sound Mood Lighting

–       Aimed at young–at-heart, tech-savvy buyers looking for a sophisticated modern design with fascinating features and unmatched sense of dynamism

New Delhi, July 30, 2020 – Kia Motors India, a wholly owned subsidiary of Kia Motors Corporation, has today released official images of the interior and exterior of its upcoming Sonet compact SUV. The production-ready Kia Sonet has a distinctive and dynamic design, as well as many first-in-segment features. First showcased at the Auto Expo 2020 as a concept, the all-new Kia Sonet is scheduled to make its world premiere on August 7, making a bold statement in the compact SUV segment.

Manufactured in India, the Kia Sonet has a sophisticated and lively cabin featuring a smooth, sweeping dashboard and a stylish, minimalist center console that offers easy on-the-go access to its class-leading features. The general ambience is both youthful and luxurious – ideal for young-at-heart, always-connected consumers.

Designed to maximize driver and passenger comfort, the Sonet’s interior is modern, vibrant and offers a high sense of dynamism to drivers. Trimmed in high-quality materials, its dashboard provides owners with the car’s full range of user-friendly features, including a two-layer tray to store mobile devices and other items while driving. Taking center stage is its high-tech digital display and instrument cluster, featuring a first-in-segment 10.25-inch HD touchscreen and navigation system with UVO Connected technologies. The Sonet will also offer drivers steering wheel-mounted controls, and the ability to select different drive and traction modes. Air vents in the dashboard feature a metallic, diamond-knurled pattern, a chic and stylish design highlight.

In line with Kia’s distinctive design DNA, the Sonet’s emotive and bold design combines the brand’s signature design traits, including the iconic ‘tiger nose’ grille, with a three-dimensional ‘stepwell’ geometric grille mesh, making a strong visual impression inspired by Indian architecture. The distinctive LED headlamps reiterate the ‘Wild by Design’ theme which has inspired the Sonet, giving it a powerful appearance that truly stands out on the road. It projects an aggressive stance with a rugged appeal.

“We are extremely excited to introduce the new Kia Sonet to the world, a compact SUV with a strong and muscular character found only in much larger vehicles. With this in mind, we have designed this SUV with a uniquely sporty attitude, a confident stance and a dynamic silhouette. Its uncompromising attention to detail and selection of colors and materials could have only be inspired by the great cultural heritage that our designers found all over India,” said Karim Habib, Senior Vice President and Head of Kia Global Design at Kia Motors Corporation.

“We believe the Kia Sonet’s compelling character will hold major appeal for young, aspirational and always-connected customers in India and beyond.” He added.

Safety is a key consideration for all Kia Motors vehicles, and the Sonet will feature an extensive list of active and passive safety equipment. It will come equipped with up to six airbags – offering a class-leading combination of front, side and curtain protection for occupants.

The Sonet is Kia’s latest ‘Made-in-India’ product and will be available in many of the brand’s global markets.   

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Panasonic celebrates Parents’ Day through its latest digital campaign:

“This Parents’ Day, I want to gift __ to my parents because __.”

·         An online contest was run across Panasonic’s Facebook, Twitter and Instagram handles, seeking original stories from users; close to 4000 entries were received along with more than 4 million cumulative impressions and a unique reach of close to 2.7 million

·         Compelling story from each category will be rewarded with Panasonic latest appliances i.e., Miraie enabled Air Conditioner, Ag clean Refrigerator, built-in heater Washing Machine, TV and anti-bacterial cavity Microwave

New Delhi, 30th July 2020:   Panasonic India – a diversified technology company, commemorated parents through its latest digital campaign around the Parents’ Day. The campaign aimed at driving increased brand awareness and category association for Panasonic. Users were encouraged to participate in the online contest where they had to share their stories as to why and which product they would like to gift their parents by completing the following – this Parents’ Day, I want to gift ____ to my parents because ____. The five-day contest, from 22nd July to 27th July across Panasonic’s Facebook, Twitter and Instagram handles, received close to 4000 of entries, along with 4 million impressions and 2.7 million unique reach.

Sharing views on the overall campaign, Mr. Shirish Agarwal, Head-Marketing Communication & Brand, said, “We are committed to create a better life for consumers in living spaces and our products are an extension to this commitment. The Parents Day campaign was yet another initiative to connect and engage with our consumers and create awareness for our smart, connected and energy efficient appliances for their lifestyle.” 

In order to participate, users had to tag three friends, like & RT the post, subscribe to the brand page and share their entry through story/comments (w.r.t. each platform). Unique story across each category will be rewarded with Panasonic’s latest appliances such as Miraie enabled 1.5ton Air Conditioner, Ag clean ECONAVI Refrigerator, built-in heater Washing Machine, 43-inch 4K TV and anti-bacterial cavity Microwave.

The winning stories will soon be published across our digital platforms on Facebook, Twitter and Instagram. Also, do watch out for the upcoming Raksha Bandhan contest across Panasonic’s digital platforms.

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Usha Launches 6700P and Skyline S-9 Sewing Machines

Usha International, one of India’s leading consumer durables company, has launched new sewing machines for sewing, embroidery, and quilting – Usha Memory Craft Skyline S-9 and 6700 P. These machines cater to the needs of growing numbers of hobbyists as well as smaller commercial establishments across the country. Offering a wide range of technologically superior features to up the ante for serious sewists who want both precision control and perfection, these machine are user friendly and enable consumers to take their creativity to the next level.

Usha 6700P 

A quilter’s dream machine, the Usha 6700 P is a high precision machine that is equipped with specialized quilting features including 200 built-in stitches that can go up to 9 mm wide, a wide collection of buttonholes, and 5 fonts for monogramming, giving the user multiple options to choose from. With 91 needle positions and an astounding speed of 1200 stitches per minute, this sturdy machine is built for heavy-duty work. In fact, this machine is equipped with a dial that lets users adjust stitch width and length, and memorized needle action to be used throughout the project.

There is more – the Usha 6700P has an Accufeed Flex, which hold all the layers of the quilt neatly and allows quilters 11 inches of workspace to the right side of the needle to help them with larger projects. This ingenious automatic machine also comes with timesaving features including superior needle threader, automatic thread cutter, locking stitch button, knee lift and last stitch recall capability. Further, three high-powered LED lights give enough light for stitching/quilting conveniently.

So this one’s for all of you who have always wanted to bask in the warmth of your very own quilt or add some quilted art to your walls. Unleash your creativity and make the 6700P your best friend and soon you will be warming your way into people’s homes and hearts!

The Usha 6700P is priced at INR 1, 35,000 and comes with 2 years warranty.

Usha Memory Craft Skyline S-9

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Nippon Paint launches BREEZE STAR interior emulsion

·         Introduces paint with high sheen feature at affordable price 

·         Actress Deepika Das of Bigg Boss Kannada fame unveils the new product

Bangalore, July 29th 2020: Nippon Paint (India) Private Limited (Decorative Division) Asia’s leading paint manufacturer today launched BREEZE STAR – an interior emulsion paint offering the high sheen feature at the most affordable price. The innovative paint was launched today by Mr. Padasalgi Vinay Jayateerthi – GM (Sales) Karnataka, G. Mruthyunjaya Sharad – Regional Sales Manager, Mr. Nagaraj Kashinath Gokale – Regional Sales Manager Nippon Paint (India) Private Limited (Decorative Division). They were joined by actress Deepika Das of Bigg Boss Kannada fame who graced the event and unveiled the new product from Nippon Paint.

Meanwhile, Mr. Mahesh S. Anand, President, Mr. Ankur Bhardwaj – Director (Sales), and Mr. Mark Titus – Director Marketing, Nippon Paint (India) Private Limited (Decorative Division) were also part of the launch virtually.

Based on rigorous tests and years of industry research, Nippon Paint’s R&D team has arrived at BREEZE STAR.  Research and innovation based on the customer’s need and geography has always been Nippon’s priority. The BREEZE STAR is developed with a firm resolve to provide customers, a smooth and high sheen finish to their walls with exceptional coverage. The paint comes with a 3 year performance warranty. It is formulated with a pigment composition and rich polymer technology that provides an aesthetic look to the walls. BREEZE STAR also promotes a healthy interior space, ensuring that home owners occupy the house immediately after painting.

Emphasizing the need for such a breakthrough product in the market, Mr. Mahesh S. Anand, President – Nippon Paint (India) Private Limited (Decorative Division) commented, “Nippon Paint has always aimed to revolutionize the paint industry by developing breakthrough products and innovative services. With the launch of BREEZE STAR, we wish to offer our customers a paint that gives a high sheen finish, while being affordable. The BREEZE STAR interior emulsion has been backed by years of market research and learnings. We are optimistic that the new paint will find a lot of takers in the market owing to its affordable price and unique offerings.”

Amidst a gradually recovering market, Nippon Paint’s BREEZE STAR, will be commercially available in the market through Nippon Paint’s select dealer partners in Karnataka. To learn more about Nippon’s BREEZE STAR, visit www.nipponpaint.co.in/

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