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New study finds that alcohol and fast food product placement in Bollywood films rose significantly over two decades, including in films rated for children

Posted on June 8, 2020 by City Today News (City today.media)

Tobacco use was also high although declining over time

June 8, Bengaluru: People, including children, watching Bollywood films are exposed to a high and frequent volume of tobacco, alcohol and branded fast-food product placement, according to the first-of-its-kind study, published in the scientific journal PLOS One, by researchers from Vital Strategies and Imperial College, London. While research in other parts of the world has shown an association with these products being used in films and audience members also initiating use, the extent of such imagery in Bollywood cinema had been less clear.

“Our study suggests that Bollywood films are contributing to promoting unhealthy behaviours in their audience, particularly children,” said Dr. Nandita Murukutla, Vice President, Global Policy and Research, Policy, Advocacy and Communication, Vital Strategies. “We hope that this study offers evidence and support to reduce the marketing of these products in films given the known health problems they cause, including obesity, heart disease and cancer.”

Of the 300 films analysed from the time period 1994-2013, 93% of the films had at least one occurrence of alcohol, 70% had at least one occurrence of tobacco, and 21% films had at least one occurrence of branded fast food. Tobacco and alcohol occurrences were more common in films rated for older audiences (A rated films) whereas fast-food depiction was prominent in movies targeted for all audiences (U and U/A rated films).

On average, tobacco products or usage was depicted four times per film, alcohol was shown or used seven times per film, and branded fast food was shown or used 0.4 time per film. Although depiction of tobacco in these films fell during the 20-year period of analysis, the placement of alcohol and branded fast food products significantly increased. The researchers theorize that the downward trend in tobacco promotion from the year 2004 could be attributed to the regulations related to tobacco advertising, promotions and sponsorships under Cigarettes and Other Tobacco Products Act (COTPA) and WHO Framework Convention of Tobacco Control (FCTC).

“The rise in number of noncommunicable diseases across the globe is linked with consumption of tobacco, alcohol and ultra-processed foods. Marketing strategies that promote the consumption of these products should be strictly regulated using the broad public health perspective with an aim to reduce the burden of death and disease,” said, Professor Christopher Millett, Public Health Policy Evaluation Unit, Imperial College, London.

According to the researchers, their analysis provides evidence for the adoption of strong policy measures to protect the health of movie-watching audiences, including:

· Monitoring product placement of unhealthy commodities and prohibit funded product placement continuously on all mediums

· Reviewing certifications of films based on product placement of unhealthy products. ‘A’ ratings to be considered for such instances

· Removing government subsidies in case of any depiction of unhealthy commodities or violation that promotes unhealthy commodities

· Reaffirming WHO FCTC Article 13 for tobacco and reaffirm the spirit of this article in placing restrictions on the marketing of alcohol and unhealthy foods

“The association between the frequency and trend of unhealthy products appearing in films becomes all the more important during the current COVID 19 crisis as industry reports have indicated that there is a significant increase in media consumption during this time,” said Dr. Murukutla. “Now is the time to act.”

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Fino Payments Bank posts Q4 profit, ends FY20 with positive EBITDA YoY revenue grows 86%, merchant network, transaction volume and value doubles

Posted on June 8, 2020 by City Today News (City today.media)

Bangalore, 6th June, 2020: Fino Payments Bank Limited (FPBL) today announced that it turned profitable at the operating level for the financial year 2019-20. This feat is achieved within three years of the bank starting operations in July 2017.
This makes FPB the only standalone profitable payments bank that works solely on RBI’s financial inclusion objective by improving banking access predominantly in rural India.
Transactions have been the driving force behind Fino Payments Bank’s operating profit journey. In FY 19-20, FPB facilitated overRs1 lakh crore worth of transactions, doubling on the previous fiscal’s throughput. In terms of volume, transactions have almost doubled from 195 million in FY 18-19 to over 380 million in FY19-20.
Rishi Gupta, MD & CEO, Fino Payments Banksaid “Not having an asset product makes payments bank model risk free. We worked towards turning this perceivedliability and a payments only modelinto an asset. Our strategic focus on having a lean variable cost model riding on digital platforms, increasing transactions and high margin productsenabled us to grow by over 86% in FY19-20. With revenue of Rs 689 crores, we closed FY 19-20 with positive EBITDA and posted profit in Q4.”
“It is a path breaking achievement for us as we demonstrated the robustness of the bank’s business model amidst challenges and showcased the success ofservicing low income mass market customers. We believe this will be a watershed moment for Fino and the first of many profitable quarters to come. We aim to take the momentum forward and continue growing at a good pace to create value to all our stakeholders,” added Mr. Gupta.
Business driversFor FPB domestic remittance (urban to rural) transactions accounted for over 40% of the FY19-20 throughput, making the bank a top five player in the IMPS business.
Further, FPB transformed the rural banking landscape by facilitating micro ATM and AePS led digital transactions (withdrawals), which contributed to over 30% to the business. The interoperable digital platforms allowed customers of all bankstransact at Fino points leading to a 4 times surge in withdrawals over the last fiscal.
As a result FPB figured consistently amongst the top 3 banks in MEITY’s (Ministry of Electronics & IT) digital payments monthly rankings for allbanks.
FPB expects increased adoption of digital platforms by its customers, 50% of whom are tech savvy millennials. As more people experienced the convenience of banking from Fino platform, the bank’s CASA customer baseincreased by over 65% inFY19-20.
NetworkFPB’s strategy is to have a strong financial services distribution network. The bank doubled its network from less than a lakh in FY18-19 to close to 2 lakh points by the end of FY19-20, with around 80% presence in rural areas.
The bank also works with more than 50 API partners that have a collective network of 2 lakh points. This makes FPB’s combined (own plus partner) network around 4 lakh points. To further improve banking access, FPB plans to increase the network to 10 lakh outlets over the next 24-30 months.
COVID 19FPB’s transactions-led business model helped it withstand the current business environment with minimal impact. In May the bank’s business is set to reach about 80% of the pre-lockdown value, aided by rise in DBT transactions and the customer convenience of using FPB’s network. The bank expects to reach pre-COVID 19 business levels in the next couple of months.
Continuing its recovery path by aggressively on boarding merchants, facilitating transactions and reducing operating cost, FPB aims to hit profitability track in H1 20-21.
Snapshot:Among the top 5 banks in IMPS transactionsLargest deployer of micro ATMs in the country with over 1.1 lakh devices Only payments bank to have a subscription based savings account Processes over Rs 1 lakh crore worth of transactions annually. Largest financial services distribution network in the country with a combined network (own plus partners) of over 4 lakh points.
As of March 2020, savings deposits of Rs 222 crores. Among top 3 performing banks in facilitating digital transactions – MEITY ratings

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ಸಹಜ ಸ್ಥಿತಿಯತ್ತ ಮಾರುಕಟ್ಟೆ!

Posted on June 8, 2020 by City Today News (City today.media)

ಬೆಂಗಳೂರು: ಕಳೆದ ವಹಿವಾಟಿನ ಅವಧಿಯಲ್ಲಿ 6 ದಿನಗಳ ಸುದೀರ್ಘ ಸಕಾರಾತ್ಮಕ ಪ್ರದರ್ಶನವನ್ನು ಮುರಿದ ನಂತರ, ಭಾರತೀಯ ಷೇರು ಮಾರುಕಟ್ಟೆಗಳು ಇಂದು ವೇಗವನ್ನು ಪಡೆದುಕೊಂಡವು. ನಿಫ್ಟಿ -50 ಸೂಚ್ಯಂಕವು 1.13% ಅಥವಾ 113.05 ಪಾಯಿಂಟ್‌ಗಳ ಏರಿಕೆ ಕಂಡು 10 ಕೆ ಮಾರ್ಕ್‌ಗಿಂತ ಉಳಿದ 10142.15 ಕ್ಕೆ ಮುಚ್ಚಿದೆ. ಮತ್ತೊಂದೆಡೆ ಸೆನ್ಸೆಕ್ಸ್ 0.90% ಅಥವಾ 306.54 ಪಾಯಿಂಟ್ ಏರಿಕೆ ಕಂಡು 34287.24 ಕ್ಕೆ ಮುಚ್ಚಿದೆ ಎಂದು ಏಂಜಲ್‌ ಬ್ರೋಕಿಂಗ್‌ ಲಿಮಿಟೆಡ್‌ ಸಂಸ್ಥೆಯ ಹೆಡ್‌ ಅಡ್ವೆಂಸರಿ ಆಮರ್‌ ದಿಯೋ ಸಿಂಗ್‌ ಹೇಳಿದರು.

ಸರೆಗಾಮಾದ ಏಕೀಕೃತ ನಿವ್ವಳ ಲಾಭವು ಶೇಕಡ 7.1 ರಷ್ಟು ಕಡಿಮೆಯಾದರೆ, ಕಂಪನಿಯ ಏಕೀಕೃತ ಆದಾಯವು ಶೇಕಡ 14.3 ರಷ್ಟು ಕಡಿಮೆಯಾಗಿದೆ. ಇದರ ಹೊರತಾಗಿಯೂ, ಷೇರು ಶೇಕಡ 10 ರಷ್ಟು ಏರಿಕೆಯಾಗಿದೆ ಮತ್ತು ಮಾರುಕಟ್ಟೆ ಬೆಲೆಯಲ್ಲಿ ರೂ. 441.70. ಫೇಸ್‌ಬುಕ್ ಮತ್ತು ಇನ್‌ಸ್ಟಾಗ್ರಾಮ್‌ನಾದ್ಯಂತ ವೀಡಿಯೊಗಳು ಮತ್ತು ಇತರ ಸಾಮಾಜಿಕ ಅನುಭವಗಳಿಗೆ ತನ್ನ ಸಂಗೀತವನ್ನು ಪರವಾನಗಿ ನೀಡಲು ಕಂಪನಿಯು ಫೇಸ್‌ಬುಕ್‌ನೊಂದಿಗೆ ಜಾಗತಿಕ ಒಪ್ಪಂದವನ್ನು ಘೋಷಿಸಿದ ನಂತರ ಕಳೆದ ಎರಡು ದಿನಗಳಲ್ಲಿ ಕಂಪನಿಯ ಷೇರುಗಳು ಸುಮಾರು ಶೇಕಡ 44 ರಷ್ಟು ಒಟ್ಟುಗೂಡಿದವು.

ಎಚ್ಐವಿ ಚಿಕಿತ್ಸೆಯಲ್ಲಿ ಬಳಸಲಾಗುವ ಔಷಧವಾದ ಅಟಜಾನವೀರ್ ಕ್ಯಾಪ್ಸುಲ್ ಅನ್ನು ಮಾರಾಟ ಮಾಡಲು ಯುಎಸ್ ಎಫ್ಡಿಎ ಅನುಮೋದನೆ ಪಡೆದಿದ್ದರೂ ಕ್ಯಾಡಿಲಾ ಹೆಲ್ತ್ಕೇರ್ನ ಷೇರುಗಳು ಶೇಕಡ 0.95 ರಷ್ಟು ಕುಸಿದು ರೂ .359.25 ಕ್ಕೆ ವಹಿವಾಟು ನಡೆಸಿದವು.

ಗೋಲ್ಡ್ಮನ್ ಸ್ಯಾಚ್ಸ್ ಭಾರತೀಯ ಬ್ಯಾಂಕುಗಳ ಗಳಿಕೆಯ ದೃಷ್ಟಿಕೋನವನ್ನು ಕಡಿತಗೊಳಿಸಿದ್ದಾರೆ. ಬ್ರೋಕರೇಜ್ ಸಂಸ್ಥೆಯು ತನ್ನ ದೃಷ್ಟಿಕೋನದಲ್ಲಿ ಆಕ್ಸಿಸ್ ಬ್ಯಾಂಕ್ ಅನ್ನು ಡೌನ್‌ಗ್ರೇಡ್ ಮಾಡಿದೆ, ಆದರೆ ಎಚ್‌ಡಿಎಫ್‌ಸಿ ಬ್ಯಾಂಕ್, ಕೊಟಕ್ ಮಹೀಂದ್ರಾ ಬ್ಯಾಂಕ್ ಮತ್ತು ಬಂಧನ್ ಬ್ಯಾಂಕ್‌ಗೆ ಆದ್ಯತೆ ನೀಡಿರುವುದರಿಂದ ಭಾರತೀಯ ಹಣಕಾಸು ವಲಯವು ಈ ವರ್ಷದ ವಿಶಾಲ ಮಾರುಕಟ್ಟೆಯಲ್ಲಿ ಉತ್ತಮ ಸಾಧನೆ ತೋರುತ್ತಿದೆ.

ಆಲ್ಕೆಮ್ ಲ್ಯಾಬೊರೇಟರೀಸ್‌ನ ಏಕೀಕೃತ ಲಾಭವು ಶೇಕಡ 12.3 ರಷ್ಟು ಏರಿಕೆಯಾಗಿ ರೂ .191.5 ಕೋಟಿಗೆ ತಲುಪಿದ್ದರೆ, ಕಂಪನಿಯ ಆದಾಯವು ಶೇಕಡ 10.6 ರಷ್ಟು ಏರಿಕೆಯಾಗಿದೆ. ಲಾಭದ ಹೊರತಾಗಿಯೂ, ಕಂಪನಿಯ ಷೇರು ಶೇಕಡ 2.62 ರಷ್ಟು ಕುಸಿದು ರೂ .2381.00 ಕ್ಕೆ ವಹಿವಾಟು ನಡೆಸಿತು.

ಬ್ರಿಟಾನಿಯಾ ಇಂಡಸ್ಟ್ರೀಸ್ ಷೇರುಗಳು ಶೇಕಡ 0.20 ರಷ್ಟು ಏರಿಕೆ ಕಂಡಿದ್ದು, ರೂ. ವಾಡಿಯಾಸ್ ಷೇರುಗಳನ್ನು ಮಾರಾಟ ಮಾಡಿದ ವರದಿಯನ್ನು ಸುಳ್ಳು ಎಂದು ಕಂಪನಿ ಘೋಷಿಸಿದ ನಂತರ 3457.10 ರೂ. ಲಾಕ್ ಡೌನ್ ಹಂತದಲ್ಲಿ ಕಂಪನಿಯು ಅತಿದೊಡ್ಡ ಫಲಾನುಭವಿಗಳಾಗಿದ್ದು, ಮನೆಗಳಲ್ಲಿ ಬಿಸ್ಕತ್ತುಗಳ ಬಳಕೆ ಹೆಚ್ಚಾಗಿದೆ. ಬ್ರಿಟಾನಿಯಾ ತನ್ನ ಮಾರಾಟದಲ್ಲಿ ಶೇಕಡ 1.5 ಮತ್ತು ಕಂಪನಿಯ ಗಳಿಕೆಯಲ್ಲಿ ಶೇಕಡ 26 ನಷ್ಟು ಹೆಚ್ಚಳವನ್ನು ವರದಿ ಮಾಡಿದೆ.

ಚಿನ್ನವು ಶೇಕಡ 0.72 ರಷ್ಟು ಕಡಿಮೆ ವಹಿವಾಟು ನಡೆಸಿ ಸುಮಾರು 330 ರೂ. ಚಿನ್ನದ ಬೆಲೆಗಳು ಕಡಿಮೆ ವಹಿವಾಟು ನಡೆಸುತ್ತಿದ್ದರೂ ಚಿನ್ನದ ಸುರಕ್ಷಿತ ಧಾಮದ ಬೇಡಿಕೆಯ ಮೇಲೆ ಚೇತರಿಕೆಯ ಭರವಸೆ ಇದೆ. ದೇಶೀಯ ಇಕ್ವಿಟಿ ಮಾರುಕಟ್ಟೆಯಲ್ಲಿ ವ್ಯಾಪಾರ ಅಧಿವೇಶನವು ಚಂಚಲವಾಗಿದ್ದರಿಂದ ಭಾರತೀಯ ರುಪಾಯಿ ಪ್ರತಿ ಡಾಲರ್‌ಗೆ ರೂ .75.58 ಕ್ಕೆ ಕೊನೆಗೊಂಡಿತು.

ಹಿಂದಿನ ವಹಿವಾಟಿನ ಅವಧಿಯಲ್ಲಿ ನಕಾರಾತ್ಮಕ ಪ್ರದರ್ಶನ ನೀಡಿದ ಯುರೋಪಿಯನ್ ಮಾರುಕಟ್ಟೆಗಳು ಹೆಚ್ಚಿನ ವಹಿವಾಟು ನಡೆಸಿದವು. ಎಫ್‌ಟಿಎಸ್‌ಇ ಎಂಐಬಿ ದಿನಕ್ಕೆ ಶೇಕಡ 1.56 ಏರಿಕೆ ಕಂಡಿದೆ.

ಹೂಡಿಕೆದಾರರಲ್ಲಿ ಸಕಾರಾತ್ಮಕ ಮನೋಭಾವವನ್ನು ಉಂಟುಮಾಡುವ ಆರ್ಥಿಕತೆಗಳಾದ್ಯಂತ ಲಾಕ್‌ಡೌನ್ ಅನ್ನು ತೆಗೆದುಹಾಕಿದ ನಂತರ ಜಾಗತಿಕ ಮಾರುಕಟ್ಟೆಗಳು ಬಲಿಷ್ ಆಗಿದ್ದವು. ನಿಕ್ಕಿ 225 ಶೇಕಡ 0.74 ಏರಿಕೆ ಕಂಡರೆ, ಹ್ಯಾಂಗ್ ಸೆಂಗ್ ಶೇಕಡ 1.66 ರಷ್ಟು ಏರಿಕೆಯಾಗಿದೆ. ಆದಾಗ್ಯೂ, ಸಾರ್ವಕಾಲಿಕ ಗರಿಷ್ಠ 9817.18 ಪಾಯಿಂಟ್‌ಗಳಲ್ಲಿದ್ದ ನಾಸ್ಡಾಕ್ ಶೇಕಡ 0.69 ರಷ್ಟು ಕುಸಿದಿದೆ

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SINGAPORE AIRLINES BOOSTS “HEALTH AND SAFETY MEASURES” TO ENHANCE CUSTOMER JOURNEY

Posted on June 7, 2020 by City Today News (City today.media)

Bengaluru, 7^th June 2020 : Singapore Airlines (SIA) has introduced a range of health and safety initiatives, and enhanced several existing measures, in recent weeks as part of a comprehensive review of the end-to-end customer journey.

This has allowed SIA to refine the travel experience based on the advice of medical experts, regulators and partners, as well as feedback from its customers. These initiatives help to ensure a safe and healthy environment for customers, allowing them to travel in confidence with the Airline.

Information on the health and safety measures during the pre-flight stage, at the airport, on board the aircraft, and upon arrival is available in a new online

e-brochure. This will also be sent to all customers before their flights.

These measures are part of the Company’s new #SIAcares initiative, which includes corporate social responsibility projects that will be rolled out in the coming weeks.

Singapore Airlines Chief Executive Officer Goh Choon Phong said: “These initiatives help to ensure that, amid the Covid-19 outbreak, our industry-leading health and safety standards remain an integral part of SIA’s world-class service promise. This allows our customers to travel with us with full confidence, knowing that we have taken the necessary steps to safeguard their well-being throughout their journey.

“We are also working on a variety of new digital solutions that would further enhance the customer experience, as well as support our health and safety initiatives. These will allow SIA to better meet the evolving expectations of our customers during these times.”

Enhanced hygiene standards

SIA has stepped up the cleaning procedures at all premises, including its SilverKris Lounges. Customers can enjoy a la carte meals instead of a buffet service at our lounges, where SIA staff wear masks all the time and gloves when necessary.

Every SIA Group aircraft undergoes an enhanced cleaning process before a flight. This includes aircraft fogging procedures that follow regulatory requirements. Common surfaces and areas such as windows, tray tables, handsets, in-flight entertainment screens, lavatories and galleys are wiped down with an approved strong disinfectant. Headsets, headrest covers, pillow covers, bedsheets, and blankets are also washed and replaced after every flight.

Ceiling-to-floor air flow patterns within the cabin help to limit the spread of viruses and bacteria. The air is also refreshed every two to three minutes. Every aircraft in the Group’s fleet is equipped with High Efficiency Particulate Air (HEPA) filters, which remove more than 99.9% of particles including airborne viruses and bacteria.

Almost all lavatories in SIA aircraft feature contactless faucets and have anti-bacterial hand wash. SIA is also looking at a trial of an ultra-violet (UVC) light cleaning procedure on the ground for its lavatories before every flight.

In-flight products and service

From 8 June, all airlines in the SIA Group will provide their customers with a Care Kit that includes a surgical mask, anti-bacterial hand wipes and a hand sanitiser. This helps to provide additional reassurance to our customers during these uncertain times.

SIA’s e-Library is the ideal digital replacement for the newspapers, magazines and seatback literature that have been removed from our aircraft. This is available via the SingaporeAir mobile app, and provides access to more than 150 international newspapers, magazines and other reading material.

The Airline also offers the world’s first Companion App, which allows customers to control KrisWorld, SIA’s in-flight entertainment (IFE) system, via their mobile devices.

Our crew will wear face masks throughout the flight, with the additions of eye goggles when interacting with customers and gloves during the meal service. They are also our in-flight health and safety ambassadors during this time, using their world-famous attentive and intuitive service to be a reassuring presence for our customers.

Meal services

SIA has modified its in-flight food and beverage service to reduce the risk of contact for both our customers and crew members. Meals services have been suspended for flights within South East Asia and services to Mainland China due to regulatory reasons. Snack bags are provided to customers instead.

On long-haul flights, a single tray service has been introduced in First Class and Business Class in place of a table layout service. To boost the in-flight dining experience during this period, SIA is progressively reintroducing customer favourites such as the Airline’s signature satay and garlic bread from mid-June 2020. We will also discuss with the regulators how we can resume a course-by-course dining experience.

Upcoming digital solutions

Digital food ordering services in the lounges and an in-flight e-menu will be introduced in the coming months.

The SingaporeAir mobile app is also being enhanced to provide customers with more information about the travel and health restrictions across our network. This will be personalised according to their booking.

The Company is working on a Print-n-Go solution, which would allow customers to print their boarding passes and baggage tags at airport self-service kiosks in a contactless way via the SingaporeAir Mobile App or a QR code.

Booking in confidence

The Covid-19 Information Centre in the Singapore Airlines website is a one-stop source of information for customers who wish to get more information about our booking policies, flight schedules, and travel advisories. Health and safety information, including the e-brochure, is also available here.

To provide more reassurance for our customers, we have revised our global waiver policy to offer bonus flight credits or provide refunds to those who prefer that option. We have also extended the validity of our KrisFlyer and PPS statuses, as well as the expiry dates for their miles.

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Uthenge Hum | We Will rise

Posted on June 6, 2020 by City Today News (City today.media)

Bengaluru, 6^th June 2020 : Since 24th March,India has been under the biggest lockdown anywhere in the world. The past 9 weeks saw streets, silent villages, shuttered shops, factories and schools, offices and malls all shut down in response to an invisible threat. The effects to lives were massive but have been largely missed by Indians as they were captive inside their homes.

Our Vision

This is an extraordinary time in India’s history, one that must be documented for present and future generations. In the times to come when we look back we must as a nation be able to know and understand how their nation of 1.3 billion came to a complete halt, in the face of an unprecedented pandemic in the modern era.

How the vision was brought alive

While all Indians stayed in lockdown, filmmaker Bharatbala and a devoted team of 117, comprising of about 15 film crews, set out to capture the unseen visuals of our nationwide lockdown.

The crews filmed the lockdown across 14 states, covering thousands of kilometres, to document this exceptional time in human history. The film spans the extents of the country, from Kashmir to Kerala, Gujarat to Assam, Lucknow to Spiti, Dharavi in Mumbai to the Red Fort in the national capital.

A master control room was set up in Mumbai, with a team working round the clock, coordinating with all the crews from across the country. The on-ground crews would be directed live by director Bharatbala himself, confirming the shots and frames with instructions via video call or WhatsApp video. Technology played a key role in this nationwide project brought to life through remote filming.

The Govt. of India, Local and State authorities provided immense support in providing free access to bring together this national endeavour.

Uthenge Hum!

The result is Uthenge Hum (We Will Rise), an important 4-minute film that captures the nation in lockdown. The situations the crews encountered and filmed are mesmerizing. The human story that has unfolded through their camera journeys and deeply moving visuals, is one that has echoed across demographics. Bharatbala unerring eye and pulse for the country captures an overwhelming stillness, a desolation even in the most stunning vistas that we see.

But underlying this desolation is that sliver of hope, the spirit of Uthenge Hum — a tribute to this nation of vastness, of power and presence, and of scale. The thread of resilience of a country that must move again. As the country moves ahead from this period of lockdown, India will slowly get back to life and go forth into an uncertain future. But people will remember this time and their collective human experience in the face of this historical time. We must never forget.

Bharatbala re-imagines India for every generation. His celebration of the nation’s intangible wealth in his iconic projects like Vande Mataram, Jana Gana Mana (both with A.R. Rahman), Incredible India, and many others, have captured our imaginations. He helps craft new emotions this country embraces.

Uthenge Hum is Bharatbala’s call, for India to rise once again. Every Indian must watch the film…our unbelievable story. It is the collective effort of a large number of people who have risked their lives in a difficult time to bring together this piece of work.

Seema Biswas, the acclaimed film and theatre actress, is the voice of the film. It is her belief in the vision of Uthenge Hum that bolsters the film with the emotion and push needed, to ask every Indian to RISE. Bharatbala urges everyone to join them in their efforts to bring this film to every Indian.

As a special thank you for your efforts in helping us take this film to wider audiences, a copy of the master film is being shared for free distribution for a week, on both broadcast and digital, from 06th June – 13th June 2020. In addition, a YouTube link to the film is also being shared, for free long-term embedding and distribution across media and digital.

The YouTube link is free for long-term usage.

YouTube link for English and Hindi film:

English: https://youtu.be/4deTe9SyC98

Hindi: https://youtu.be/obEXCR87b2s

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