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Amid Lockdown, Highway Delite brings you Audio guides feature to Listen about Tourist Places from your home

Posted on April 28, 2020 by City Today News (City today.media)

Bangalore April 28th 2020: Highway Delite, a tech travel startup, that provides information of verified highway pitstops and wayside amenities across 60,000+KMs in India, is offering audio guides feature for more than 35 famous temples and historic places of Karnataka and Tamil Nadu. The initiative is joint effort of highway delite and Pinakin, an audio guide content-basedstart-up. Both start-ups are part of Govt of Karnataka Tourism Challenge funded start-ups programme.

The current lockdown has put people at homes and highway delite team thought of giving people and history enthusiasts an opportunity to experience the richness, history, and associated mythologies of the places and getting to know more about these places form the comfort of their homes. People can experience the basic introduction of each of the places free of cost and only who are interested to know in depth about the place and specific locations/ monument in the place can use the paid subscription, which is also priced for just Rs 49 for full one year and gives access to all the 35+ places recordings.The initiative of audio guide is also to make people eager and encourage them to visit and experience the places physically once the lockdown is lifted.

The audio guide feature has added more than 17 places across Karnataka including Mysore Palace, Hampi, Aihole, Badami, Gol Gumbaz and more. Further, there are more than 15 places across Tamilnadu including Meenakshi Temple, Mahabalipuram, and Kanchipuram temples. The audio guide feature is also available in four languages including English Hindi, Kannada, and Tamil.The audio guides have combined history, mythology, science and architecture in a simple language that from a child to a senior citizen, all will easily understand.

“We always wanted to add audio guide feature in highway delite and this lockdown has given us the right opportunity to add this feature make people appreciate the audio medium, where they can experience and learn more about these places by listening to audio guides from the comfort of their homes, and I believe once people visit these beautiful temples and monuments, they will view them with learned lenses and appreciate the richness and real depth of the culture, architecture and background”, said Rajesh Ghatanatti, Founder, Highway Delite.

“Every temple and monument is a repository of history, a treasure house of our vibrant rituals and customs and beautiful culture and add to it the splendid architecture and the myriad stories…but all the marvel is getting lost over a period of time. With the audio guide, we hope to change the way people think about these palces”, said SrikanthIyer, Founder, Pinakin.

People can download highway delite app from both Play store (Android Users) and App store (iPhone Users).

For Any Queries: contact Rajesh -9986019068/ rajesh@highwaydelite.com

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Blue Dart Express, part of Deutsche Post DHL Group (DPDHL) to deliver medicines to Non-Resident Indians

Posted on April 28, 2020April 28, 2020 by City Today News (City today.media)

Bengaluru, 28^th April 2020: Blue Dart Express Ltd. South Asia’s premier express air and integrated transportation, distribution and logistics company as part of Deutsche Post DHL Group (DPDHL) has announced delivery of medicines to NRIs residing overseas. To avail this service, customers need to visit any Blue Dart/DHL counter across India and provide valid medical prescription for sending medicines overseas to their family/ friends through Blue Dart-DHL’s door-to-door express service.

Basis the orders of the Ministry of Home Affairs and subsequent orders from State Governments. Blue Dart has been operational through the lockdown, teams are working round-the-clock to ensure priority clearance and delivery of essential commodities. The company is working closely with the Government of India, to ensure door-to-door delivery carrying inter-state and international supplies of essential goods through its strong air and ground express network.

Ketan Kulkarni CMO & Head – Business Development, Blue Dart Express Ltd, said, “At Blue Dart we have transported over thousands of tons of cargo carrying essential supplies since the nation-wide lockdown began and have been extending all possible support to various state government, pharma companies to fight this war against the global COVID-19 pandemic. We are working round the clock to deliver essentials in a time-bound manner and are firmly committed and honoured to be a part of the Government’s ‘Lifeline Udan’ initiative. Our pilots flew our Boeing 757 – 200 across Indian and International cities (Guangzhou, Shanghai and Dhaka) transporting mission critical supply.”

He further added, “Earlier this month, we reduced our Domestic Retail Tariff Prices by 25% for all domestic shipments within India to provide speedy and hassle-free experience. Our focus on safety remains uncompromising, adhering to this we are following social distancing guidelines, practicing all hygiene protocols and also introduced Contact Less Deliveries to ensure the safety of our employees and customers.”

In addition to this, Blue Dart is providing support with daily shipments across India for requisitioned items by State Governments, Municipalities, Hospitals and Research Centres during the lockdown period. Some of these include special food for paralytic children; medicines for senior citizens residing in another town sent by their families; masks for cancer affected children as well as healthcare staff; temperature controlled medicines that need to be maintained at a specific temperature in order to maintain their efficacy among others.

Blue Dart will continue to offer unwavering support during such critical times to ensure an uninterrupted supply chain across domestic and international markets. We are motivated and eager to contribute to serve the country while keeping health and safety as a paramount.

Blue Dart has listed itself on the dedicated Medical Air Cargo website www.civilaviation.gov.in

To avail our service or for any further enquiry, customers can contact:

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Over 100,000 BharatBenz Trucks on the Road

Posted on April 28, 2020 by City Today News (City today.media)

• Daimler celebrates 1 lakh sales of BharatBenz trucks in India

• Over 130 million parts exported globally proves ‘Make In India’ success

• Mr. Rajaram Krishnamurthy, Vice President Marketing and Sales: “BharatBenz trucks are specifically designed for India. Reaching 100K truck sales so soon shows how much Indian customers appreciate Daimler’s quality and value. We are very proud to celebrate this milestone and look forward to many more.”

Chennai – Daimler India Commercial Vehicles (DICV), Daimler’s commercial vehicle subsidiary in India, achieved yet another major milestone during the first quarter of 2020. Within eight years of the start of production in 2012, the company sold more than 100,000 medium and heavy-duty trucks in India. This marks an unprecedented ramp-up in the world’s toughest commercial vehicle market.

Mr. Rajaram Krishnamurthy, Vice President Marketing and Sales commented that,“BharatBenz trucks are specifically designed for India. Reaching 100K truck sales so soon shows how much Indian customers appreciate Daimler’s quality and value. We are very proud to celebrate this milestone and look forward to many more.”

Additionally, Daimler Buses has sold more than 4500 BharatBenz buses in India since the start of operations in 2015. DICV recently also celebrated important export milestones. Since 2012, DICV has exported more than 30,000 vehicles under the brands BharatBenz, MercedesBenz, Freightliner and FUSO to more than 50 markets around the globe. Moreover, the company has exported 130 million parts to other plants within the production network of Daimler Trucks since 2014.

“DICV is real proof of the ‘Make In India’ concept. We combine Daimler’s worldwide network and long history of engineering with India’s ingenuity and frugality. That’s how we’ve exported over 13 crore parts from India to all over the world”, added Mr. Satyakam Arya, Managing Director and CEO.

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Record number of 1,50,000 practitioners from 100 countries to virtually attend the “121st Birth Anniversary Celebrations of Second Guide of Heartfulness”

Posted on April 28, 2020 by City Today News (City today.media)

Bengaluru, 28^th April 2020: Over a Century ago, a silent process was put into motion, that has helped and continues to transform humanity today. In the form of Heartfulness Meditation, this ancient yogic form of meditation has reached out to millions across 160 countries and helped them live a more evolved life. Shri Ram Chandra Shahjahanpur, the Founder President of Shri Ram Chandra Mission, the first Heartfulness organisation formalised the meditation practise to be spread by the organisation he founded. Fondly referred to as Babuji he was born on 30^th April 1899, in the North Indian town of Shahjahanpur (Uttar Pradesh) and attained mahasamadhi on 19 April 1983.

To mark Babuji’ s 121^st birth anniversary more than 1,50,000 practitioners of Heartfulness across 100 countries will come together virtually to join the celebrations on 29^th-30^thApril & 1^st May 2020. This grand virtual celebration will include a series of 6 group meditation sessions across the 3 days, filling all hearts with love and spiritual charge. Proceedings can be viewed Live at http://youtube.com/c/heartfulness/live from 7am to 6 pm on all 3 days

Year 2020 is the 75^th platinum anniversary year of the legal founding of Shriram Chandra Mission (Heartfulness Institute) by Babuji, so this event is of special significance. International Headquarters of Heartfulness was inaugurated recently at Kanha Shantivanam in Hyderabad on Feb 2, 2020 and houses the world’s largest meditation centre with 100,000 capacity.

Commenting on the occasion Mr. Kamlesh Patel (Daaji) the Guide of Heartfulness said, “Babuji spurred the spiritual movement in India with his ability to draw the attention of people across the globe, culture, background and religions to the transformative powers of meditation. He distilled the essence of meditation practices into a simple method suitable for everyone – in other words, he demystified yogic practices for modern humanity. Babuji redefined our understanding of yogic science in the same way that Einstein redefined our understanding of physics. He recorded his discoveries in these ground-breaking books that were written in the 1940s.”

“Babuji’s spiritual legacy is of such a stature that he will be remembered for thousands of years into the future, and his ability to help seekers to evolve spiritually is legendary. We are truly blessed to be able to celebrate his birth by coming together virtually”, Daaji added

At the time, back in 1945, this method of Raja Yoga was known in just a handful of areas in North India, and Babuji was hardly known outside his circle of associates and followers, but that was to all to change as people came searching for him from all over the world.

From an early age, he displayed a craving for spiritual realization that overshadowed all other interests. He held the position of clerk in the district court of Shahjahanpur for more than thirty years. In June 1922, at the age of twenty-two, he met Lalaji, whom he accepted as his guru. Lalaji also bore the same name of Shri Ram Chandra of Fatehgarh, UP. Lalaji recognized Babuji as the person who had appeared in his dream years before as his successor. In 1972, he took the Heartfulness method of meditation across the length and breadth of India, Europe and America and popularised it in those countries.

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ZEUX Innovation successfully partners with Discovery India to deliver country’s first aggregated real-life entertainment app

Posted on April 28, 2020 by City Today News (City today.media)

· Launched in March 2020, Discovery+ app has received rave reviews and a rapidly expanding user base

· ZEUX’s UX design expertise enabled the app to stand out in terms of discoverability, stickiness, share-ability and intelligence

· Unique features including Shorts and WhatsApp sharing have garnered tremendous traction & praise from users

Bangalore; 28^th April 2020: ZEUX Innovation, India’s pre-eminent outcome driven UX design firm, proudly partnered with Discovery India to design the Discovery+ app. The app was launched on 18^th March 2020 and continues to garner rave reviews across major app stores for its content and user experience.

Commenting on the ZEUX & Discovery collaboration, Issac John, Business Head, Discovery India said, “As a product, our team was very conscious of solving barriers for user adoption in a cluttered OTT market like India. The various researches and design workshops that ZEUX led for us, placed user motivations at the heart for solving these barriers. The iterative work, completed over several months, has paid rich dividends for us as expressed by the umpteen user reviews that have highlighted the rich yet simple to navigate UI & UX of Discovery Plus”.

ZEUX designed the Discovery+ app with an end objective to deliver a best-in-class and differentiated OTT experience.

The ZEUX Edge: 5 key UX design pillars for Discovery+

One-stop-shop

As a first step, ZEUX conducted foundational research with target users across India to ascertain Discovery’s app consolidated strategy. Other insights gathered regarding content preferences, subscription models, pricing, etc. also helped establish a clear app strategy and laid down a solid foundation for the design effort.

Discoverability

ZEUX completely re-imagined the content categorisation approach for Discovery+ and created several innovative content buckets and micro-genres (such as: time of day, emotion, content length, life stage, brag value, etc.). This not only ensured that the overall information architecture of the app matches the target users’ mental models but also enhanced content findability.

Stickiness

The unique ”Shorts” feature was an innovation crafted specifically to enhance engagement for the new-age generation. Never seen before on any OTT platform, Shorts brought snackable non-fiction content & infinite scrolling to offer a unique engagement strategy for Discovery+

Shareability

ZEUX built a hyper-simple sharing experience by seamlessly integrating user’s most preferred sharing channel (WhatsApp) into the app interface. This innovation has proven to be a key factor in enhancing content share-ability resulting in higher organic user acquisitions for Discovery+

Intelligence

Circular content toggles at the top of key pages were created by ZEUX to ensure that the home & landing pages for core content categories showcase Discovery’s vast content breadth and depth. Click-data from the toggles also fortified the app’s intelligence gathering mechanism and fuelled its content personalisation & recommendation engines.

Commenting on the success, Saurabh Gupta, Co-founder, ZEUX Innovation, said, “We are proud to be the UX design partner for Discovery+. We leveraged the science of human performance & persuasion design to craft an OTT experience that is a perfect balance between delivering specific business outcomes, addressing diverse user needs and effectively managing technology considerations”.

Adding to the perspective, Hemal Gathani, Co-founder, ZEUX Innovation, said, “Client support was the key factor in transforming our thoughts into reality. The fact that the Discovery team supported our thought process and empowered us to think laterally, led to a seamless delivery from our end”.

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