Category: FASHION

15^th June 2020 : Styched, a D2C ecommerce brand, asks celebrities, bands and influencers to lend the company their personas to enhance their popular appeal. The company has a unique value proposition whereby established and up and coming celebrities may allow their personalities to be reflected in apparel manufactured by Styched. Styched has a dedicated team that understands how to create clothing lines that capture the essence of a personality that would resonate well with fans and followers, thus creating an opportunity of brand building and recall through fashion merchandise.      

To celebrities who want to make a more significant impact on their fans and the broader public, Styched offers a compelling way of doing so. By lending their name to a brand that has many young followers, celebrities can gain resonance with their target audience. When a youngster wears a trendy outfit that all but screams the name of a celebrity, appreciation of the star within the young person’s social circle rises. Clothing that captures the essence of stars evokes greater interest in the celebrity among the masses. Celebrities who lend their stature to Styched enjoy a double victory. Not only is their public appeal strengthened, but the stars also get the lion’s share of revenues earned from the sale of apparel.   

Any celebrity who decides they want Styched to create apparel that highlights their unique character will find himself or herself in good company. Styched already creates clothing for stars like Rohit Roy, Salim Suleiman, Baba Sehgal, and bands like Underground Authority, Indus Creed, and Peta, to name a few. In all more than 100 celebrities, music bands, and influencers have partnered with Styched and in doing so, have not only seen their popularity rise but also earned royalties at zero investment.

Styched has attracted the attention of trendy young consumers because it creates attractive clothes that bring out the personality of those whom youngsters want to emulate. Another reason many young consumers are devoted to Styched is that the brand is environmentally conscious. The company does not waste any material when manufacturing garments. For this reason, young people who are concerned about the environment feel proud to be associated with the brand. Celebrities who lend their personas to Styched also become associated with being environmentally conscious; which further enhances their appeal in society.

Speaking about its offer to celebrities, influencers, and music bands Mr. Satyajit Hoskote of Styched said “We have a good value proposition to those who are already famous and those who are rapidly ascending the ladder of fame. Such talented individuals need to be visible as much as possible. One of the best ways they can do so is by letting trendy people wear apparel that evokes positive emotions about them. Every celebrity has a personality that can be imprinted in apparel by talented designers. When such apparel is worn in everyday settings by young and trendy people, others quickly catch on and want to know more about the celebrity and the garment. In a short period, much more word about the celebrity begins to circulate and how they are perceived is further enhanced. Styched’s offer is exciting because not only do celebrities who lend the brand their name earn greater fame and recognition; they also launch their own fashion label under a zero cost, pure profit model”.     

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5 Final Year Fashion Students of LISAA School of Design, a premier fashion school have designed Red Carpet dress worn by Canadian Pop Singer , Celine Dion .

The name of the design students are Parnika, Vidushi, Athira, Smriti and Kritika . These students were given a certificate of appreciation by the institute and the cost of the fabric was covered by the institute itself.

“Being teamed up with classmates made it both fun and efficient. We were able to strategically use each one’s refined skill and accomplish the task.” says Parnika.

“The brains of some, the patience, sensibility and neatness of the others had enabled the division of work to be very simple. Everyone knew their part and there was no need to worry about the outcome,” adds Vidushi, Final Year Student.

Athira further adds, “Moreover, all of us adored the design and hence put wholesome effort to ensure that our version of it would be just as elegant and charming as the original.”

“Right from figuring the construction and patterns multiple times, to choosing the fabric, to dealing with the length and bulk of the garment, which although seemed simple, had been quite challenging,” recounts Smriti, Final Year Student.

“This task also enabled us to learn the intricacies of haute couture, which is essential with our upcoming individual couture collections. We managed to do our job, whilst having an overwhelming experience, making it an endeavor we shall all always remember,” says Kritika , Final Year Student .

The teachers of the Pattern Making Department who helped out the students in re-creating the dress said,
‘Through our years of experience ,each time re-creation project brings in new surprise and challenges to out do the past work.
Huge volume requires meterage from 30 to 250 meters , manipulating such scale is not only cumbersome but to validate a new beginning.’

Avi Keswani, Founder & Director, LISAA School of Design says, “It was an assignment part of the curriculum known as the Re-creation project to understand the importance of Haute Couture and how to replicate phenomenal couture designs of iconic designers. It took our students about 1.5 months to complete this entire garment as a group project .The materials used were satin and the technique of boning was used for corset. ”

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Violence against women and girls is one of the most widespread, persistent and devastating human rights violations in our world today. RAINDROPS Entertainment & Media is organizing “MISS & MRS INDIA FASHION ICON 2019” (IFI-2019) on 21st of December 2019 at Radha Regent, Electronic City, Bengaluru, Karnataka, aiming to communicate a strong message for one and everyone to stand for the Safety of Women in our country and to combat these social menaces through the lens of fashion.

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