HiPi: AN INDIAN, HOMEGROWN SHORT VIDEO PLATFORM FROM ZEE5 IS SET TO CONNECT FANS TO FANDOM

Mumbai, India, July 01, 2020: Bespoke Original Content, Blockbuster Movies, Fun Kids Content, Live TV & News, Music, Games and now an indigenous Short-video platform; ZEE5 has truly established itself as India’s Entertainment Super-App. Keeping up with the promise of delivering an unmatched super-app experience, ZEE5 today revealed the name of the much awaited and India’s first ever fully homegrown short video platform. Made for an Atmanirbhar Bharat, ZEE5’s innovative and exciting platform called ‘HiPi’ is a place where India can create the most ingenious and exciting content with the help of state-of-the-art features.
The name HiPi comes from the vision of a youthful and carefree planet where everyone can express themselves with freedom and confidence. A fun place where users can uninhibitedly and unapologetically be themselves without fear of being judged. ZEE5’s HiPi is driven by the vision to encourage self-expression and it aims to unlock the potential talent that this country has by inviting talented and diverse content creators who are seeking a platform that encourages creativity and paves the way to Stardom.
HiPi will entail exciting features which will allow creative minds to express themselves in the most creative way. It is the destination for all things entertainment and a platform for fandoms and storytellers which they can call their own.

Stay Tuned and Download ZEE5 to know more about the official launch of HiPi

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Mondelez India forays into Cakes category, with the launch of Cadbury Chocobakes Choc Layered Cakes

INDIA – June 30, 2020 – Mondelez India, the makers and bakers of some of India’s favourite snacking brands – Cadbury Dairy Milk, Cadbury Bournvita, Oreo etc., today announced the launch of Cadbury Chocobakes Choc Layered Cakes. This is the company’s second launch under the Chocobakery sub-category, in less than a year, after the successful launch of Cadbury Chocobakes Choco-filled Cookies. With this launch, the company is bringing together power of their global baking expertise and the much-loved chocolatey Cadbury taste. Cadbury Chocobakes Choc Layered Cakes will be available on shelves from July 2020.

Commenting on the launch, Deepak Iyer, President – India, Mondelez International, said “We are expanding our portfolio into related categories by driving the taste of chocolate as a snack – beyond the bar.  Today with our strong Cadbury legacy and an established play in biscuits and cookies we are well placed to expand into the bakery and cakes segment with layered cakes. With our individually wrapped chocolatey cakes we are not only providing a new eat experience but driving consumer convenience both for in-home and on the go consumption. This is an important milestone in the journey of our company in India.”
“I am so proud of our teams who worked during these difficult times over the last few months to get a new product, in a new category to the market – this showcases our commitment to our consumers,” he added

Sudhanshu Nagpal, Associate Director – Marketing (Biscuits), Mondelez India, added, “Our Biscuits business in the country has been one of the key growth drivers for us, globally and in India. Our endeavor has always been to provide unique eat experiences and a broad range of product offerings to our consumers – some of our unique innovations like Bournvita Biscuits – Banana & Oats, Oreo Cadbury Dipped, Cadbury Chocobakes Choc-filled Cookies, etc. are a testament to this commitment. We are confident that our latest launch – Cadbury Chocobakes Choc Layered Cakes will help us further expand the category and open interesting avenues in the snacking space”

With a vision specific to the category, Mondelez India aims to ‘introduce delicious, consumer-relevant products’ aligned to the daily consumption occasions by not only providing newer eat experiences, but also empowering consumers to snack right. After the successful launch of Cadbury Chocobakes Choc-filled Cookies, the launch of Cadbury Chocobakes Choc Layered Cakes is a concerted effort towards solidifying the company’s resilient grip in the Chocobakery sub-category of the Indian market, at the back of its consistent innovative drive and marketing excellence.
The launch of Cadbury Chocobakes Choc Layered Cakes will be supported by a 360-degree communication campaign, designed to bring to the fore the company’s latest innovation. Cadbury Chocobakes Choc Layered Cakes is priced at just Rs. 10 for a single pack (21 gms) and Rs. 60 for a pack of six (126 gms) and is all set to make its grand online debut, through an exclusive preview.

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Aditya Birla Sun Life Insurance launches Child’s Future Assured Plan

~ A Child Plan that offers guaranteed returns for a secured future~

Mumbai, June 2020: Aditya Birla Sun Life Insurance (ABSLI), the life insurance subsidiary of Aditya Birla Capital Limited (ABCL), has launched a one-of-its-kind insurance plan called ABSLI Child’s Future Assured Plan.It aims at assured returns combined with protection, to financially secure a child’s future milestones. 

This child plan offers guaranteed returns and is a non-linked non-participating life insurance plan. ABSLI Child’s Future Assured Plan enables you to plan for child’s two significant milestones – education & marriage by providing the required cash flow to help you meet your goals for your child’s future. It has an in-built Waiver of Premium element that ensures that the policy continues in case anything unfortunate happens to the life insured. This plan offers the flexibility to choose periodic pay-outs of 3, 6 or 9 years to plan for child’s education and a lumpsum at the desired milestone, to plan for marriage. The customer can also avail the option to receive both, guaranteed regular income to plan for their child’s high school, graduation, and post-graduation expenses and guaranteed lump sum as corpus for marriage related expenses.

Plan at a glance

Entry Age

Minimum: 18 Years

Maximum: 65 Years (50 years if Enhanced insurance cover is chosen)

Age at Maturity

75 years

Minimum Premium

Rs. 30,000 p.a.

Max No Limit

The plan can be tailor-made and customized basis an individual’s requirement by opting for solutions such as flexible benefit options, premium paying term, death benefit, and additional riders. It offers the choice to enhance risk cover up to 200% of Sum Assured. This plans also enhances the benefits by providing Loyalty Additions of 20% of each pay-out for policies, where all the premiums have been paid through the premium paying term (PPT).

Policyholder can avail assured pay-outs and high sum assured rebate with maximum guaranteed benefits, to plan for his/her child’s education, marriage, or both together by opting from any of the following options:

·         Education Milestone: Option to receive guaranteed annual pay-outs for 3/6/9 years as per the need for child’s education preferably on child’s age from 15 to 21 years.

·         Marriage Milestone: Option to receive a guaranteed lump sum on maturity for a child’s marriage fund preferably on child’s age from 24 to 32 years.

·         Education and Marriage Milestones: Option to receive both guaranteed income and a lump sum for a child’s education & marriage.

Death Benefit: In the event of unfortunate death of Life insured, any premiums due thereafter will be waived off and nominee will continue to receive scheduled Assured pay-outs. The nominee can also avail the option to receive a lump sum of future Assured pay-outs at a discounted rate. 

Commenting on the launch, Kamlesh Rao, MD & CEO, Aditya Birla Sun Life Insurance said, “Building and sustaining wealth corpus for child’s important milestones has always been the topmost priority for every parent. During such unprecedented times, protection for your child’s dreams and goals becomes a matter of utmost importance, hence the need for creating a tailored solution, which provides guaranteed returns for addressing your child’s future needs. We believe that ABSLI Child’s Future Assured Plan is a distinctive product with assured pay-outs, which will cater to suit financial goals of parents and a defined corpus will ensure peace of mind”.

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Epson has launched its Cinema@Home offer, bundling an Epson EH-TW650 home theatre projector, a Yamaha YAS-209 sound bar and subwoofer and a Milan 254-cm (100-inch) screen.

The Coronavirus (COVID-19) outbreak and the subsequent lockdown has forced a large majority of Indians to stay indoors. Binge watching shows, movies at home has become the new way to pass time and this has led to an increase in the usage of a home projectors day by day. Be it gazing through your holiday pictures or watching a live game with friends, a functional home theatre projector adds-on to your fun moments. Home theater projectors’ display size easily trumps that of even the largest mass-market TVs and offer a fairly affordable way to view content on a screen. Today’s projectors can match the best LCD television picture or even do better. More than anything else, even a 100-inch or bigger picture is possible if the room length is big enough. Unlike LCD TVs, home theater projectors also allows for perfectly visibility even from narrower angles.

Looking at the growing demand for home theatre projectors due to the lockdown, Epson has launched its Cinema@Home offer, bundling an Epson EH-TW650 home theatre projector, a Yamaha YAS-209 sound bar and subwoofer and a Milan 254-cm (100-inch) screen.

Please find the details of Cinema@Home offer below, for your reference and action –

Product Bundle:

·         Epson EH-TW 650 Home Theatre Projector

·         Yamaha YAS – 209 Soundbar with Subwoofer

·         Milan 100-inch screen

MRP:  Rs. 106,489/-

Offered Price:  Rs. 89,999/-

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Swasth, a Tele-health Network, launched to provide free Corona care

Digital Healthcare Push to Empower 1.3 Billion People with Equal Access

●     100+ private and not-for-profit entities join hand to frame tech response to national crisis

●     India’s first big push towards mass adoption of digital healthcare as a citizen empowering platform

●     Swath platform facilitates seamless and remote interaction between registered medical practitioners and patients

●     App-based consultation service in Hindi, English and Gujarati to begin with, and will be expanded to 25 Indian languages

Bengaluru, June 23, 2020: A coalition of over 100 healthcare specialists have come together to launch Swasth, a nationwide telemedicine platform for Corona care, which digitally connects Indians to the best doctors and wellness providers. Swasth is a swift response promoted by the country’s health and technology leaders to Prime Minister Narendra Modi’s call to leverage telemedicine as a national priority in the current stressed times. The mobile app-based service leverages India’s technology prowess to deliver equal and affordable healthcare to 1.3 billion people, cutting across geographical and income divides.

This indigenous digital healthcare system is being launched at a time when the COVID-19 pandemic has challenged traditional service providers.

Mr. Kris Gopalakrishnan, a part of the Swasth Governing Council, said“Swasth has brought together the best of resources in the country to provide free healthcare to bring quick relief during the crisis. Swasth will work to further public health goals and work in coordination with the Medical Council, public health organizations, and the private sector to expand quality healthcare access to the masses. I firmly believe that this crisis is a great opportunity to re-invent healthcare delivery in India.”

Swasth facilitates seamless, remote interaction between registered medical practitioners and patients through multiple modes of video and telephony. Swasth deploys AI based triaging to determine the care required, culminating in a digitally signed prescription and treatment advice.

Along with the free consultations, Swasth will also provide services like home quarantine assistance, diagnostics, pharmacies, hospital bed discovery and booking assistance at a subsidized cost.

All doctors on the Swasth platform are duly verified and undergo specially designed training programs on tele-consultation and COVID-19 clinical protocols.  Swasth is in full compliance with the industry-accepted cybersecurity norms for healthcare platforms. It uses a defense-in-depth approach to ensure that data is securely transmitted, stored, managed and accessed. Currently, the app supports consultation in Hindi, English and Gujarati and will be expanded to 25 Indian languages.

Swasth is the country’s first big push towards mass adoption of digital healthcare as a citizen empowering platform.

Dr Nachiket Mora member of the Governing Council, added, “Swasth is a unique non-profit coalition of members from multiple sections of the Indian healthcare ecosystem, including individual doctors, small and large hospitals, diagnostic labs, pharmacies, telemedicine platforms, insurance companies, and healthcare-technology companies, who have joined hands with the goal of creating affordable healthcare for all Indians in every nook and corner of the country, so that they can immediately get the care that they need for this crisis, as well as for all their other healthcare needs. Swasth will do this by making it easy for patients to smoothly access the services they need from its members, and will also enable each of its members to provide a wide range of high quality services to their patients, by giving them access to protocols, technologies, and platforms that are best in class, completely interoperable, and fully compliant with the latest guidelines.”

Dr NK Jairam, a key member of the project team, said, As we move on with the current Corona pandemic and with social distancing being one of the key remedies to eradicate it, telemedicine is going to be an integral part of the healthcare system. Tele- consultation has been offered by doctors since the early 2000s, however, it has gained rapid momentum because of the current situation. With Swasth, telemedicine will gain a boost which will empower patients to make quick decisions and also teach them self-care.”

Abheek Singhi, Senior Partner at BCG, and member of the project team for this initiative, said,  “Swasth is a consortium of 70+ organizations and 200+ volunteers with a common goal of building a comprehensive COVID care platform in the short term and of leveraging technology to transform primary healthcare delivery in the medium term. This is the first time such a coalition like this has come together. BCG is privileged to be partnering with this alliance”

Swasth is created by a not-for-profit consortium of different players across healthcare providers, telehealth platforms, entrepreneurs, technology experts and doctors. Swasth received a grant of INR 10 crore ($1.3 million) from the ACT Grants, an umbrella platform of entrepreneurs and investors backing start-ups fighting the pandemic.

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