Category: launch

Bengaluru; 26^th May 2020: Bollywood Actor Ayushmann Khurrana in association with Peter England posted a short video emphasizing the importance of wearing face masks while stepping out during this pandemic. This video marks the beginning of the versatile actor’s association with Peter England, India’s largest menswear brand from the house of Aditya Birla Fashion and Retail Limited.

Ayushmann in this video is seen highlighting the importance and necessity of wearing face masks to contain the spread of the pandemic. This initiative by the talented & successful actor, who is admired and loved equally across age groups and demographics, would go a long way in spreading the message of “wearing masks as a part of our everyday routine” across the country.

Link of the Video Campaign:

 https://wetransfer.com/downloads/51a7a646f91f53bae5b817a88d9afecc20200525114354/afcafde45bd65012778f1be6cee5805220200525114612/6e0e5b

Speaking on this novel association, Ayushmann Khurrana says, “As a socially conscious citizen of India, I wish to spread constructive messages on matters that require vital and urgent attention, like health and safety measures during the coronavirus pandemic. I‘m glad to be a part of a campaign where a hugely important message is being communicated by Peter England which aims to make people aware about the importance of wearing face masks. With face masks taking centerstage in this pandemic, it is a thought in the right direction to raise awareness on how we should be conscious of our health and in turn also take care of the health and safety of the community-at- large. I’m glad to begin my association with Peter England, an iconic brand that has redefined the men’s fashion industry, with this social video. The brand’s persona and attributes appeals to me and makes this association something I dearly look forward to.”

Commenting on this collaboration, Manish Singhai, COO, Peter England said, “As a responsible brand, we have strived to do our part in this collective fight against this global pandemic. Various studies show that wearing face masks as part of everyday routine is now crucial to contain the spread of COVID-19. Hence we have leveraged our strengths and skillset to produce high quality cloth-masks which are the need of the hour. We have collaborated and begun a long journey with Ayushmann Khurrana and our association marks the union of two iconic brands that are synonymous with honesty and authenticity. Our journey starts with a message for a special cause, to raise awareness about the importance of wearing cloth based face masks. We believe that Ayushmann, being a popular style and youth icon, will help in getting this social message delivered to large set of Indians across the country”

Peter England has announced Ayushmann Khurrana as brand ambassador to augment the brand’s continuous growth in the menswear sector. Ayushmann Khurrana is widely known for his extraordinary performances in the Indian film industry. He, being a style icon among millennials, would complement the legacy of the brand Peter England to connect with young consumers.

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‘Hershey Happiness Store’

Bringing the goodness of the Hershey range of products – HERSHEY’S Kisses, HERSHEY’S Bar, BROOKSIDE chocolates, HERSHEY’S Syrup, HERSHEY’S Milkshake, HERSHEY’S Cocoa Powder, HERSHEY’S Spreads, SOFIT Soy Milk, SOFIT Almond Milk, SOFIT Protein Cookies and SMART COOK Tomato Puree – to every shopper’s doorstep

Mumbai, May 23, 2020: Hershey India, a part of The Hershey Company, one of the world’s leading snacking giants, has partnered with delivery apps, Swiggy and Dunzo. Hershey has launched their online brand store Hershey Happiness Store on these two online delivery apps. Shoppers can now choose from a wide range of Hershey products such as HERSHEY’S Kisses, HERSHEY’s Bar, BROOKSIDE chocolates, HERSHEY’S Syrup, HERSHEY’S Milkshake, HERSHEY’S Cocoa Powder, HERSHEY’S Spreads, SOFIT Soy Milk, SOFIT Almond Milk, SOFIT Protein Cookies and SMART COOK Tomato Puree just by clicking a button. Swiggy and Dunzo will deliver Hershey’s much-loved brands and products to the shopper’s doorstep in select cities.

The partnership with Swiggy is operational in New Delhi NCR, Bengaluru, Mumbai and Hyderabad, while the partnership with Dunzo is live in Bangalore and Hyderabad. Hershey is looking to scale up these associations to more locations over the next few months.

Speaking on these partnerships, Mr. Herjit Bhalla, Managing Director, Hershey India said, “We are in unprecedented times and it is imperative that we find innovative ways to bring our loved brands to our consumers. We are happy to have partnered with both Swiggy and Dunzo to bring the goodness of the Hershey range of products to our consumer’s doorstep, in a safe and convenient way.” 

The Hershey Happiness Store addresses the challenges faced by shoppers due to the current lockdown. Families are increasingly cooking delightful snacks at home with Hershey’s products and the online store is an additional avenue for consumers to access Hershey’s loved products, in addition to existing retail stores and e-commerce platforms.

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~To SWITCH on and off as per your needs~

Key Highlights:

• App-based Motor OD floater policy
• Driver-based, pay-as-you-use model that allows the customer to pay premium only on the days they use the vehicle
• Covers multiple drivers and multiple vehicles under a single policy
  
  Bengaluru, 21^st May 2020 : Edelweiss General Insurance (EGI), India’s first cloud native insurer, announced the launch of an innovative, app-based Motor OD floater policy – Edelweiss SWITCH. This driver-based motor insurance policy, launched under IRDAI’s Regulatory Sandbox, allows vehicle owners to SWITCH their motor insurance ON and OFF, based on usage and covers multiple vehicles under a single policy.
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  What differentiates Edelweiss SWITCH from other Motor OD policies, is that it is driver-based insurance, where the insurance is calculated on the age and experience of the driver. Edelweiss SWITCH uses a pay-as-you-use model that allows the customer to pay the premium only on the days they use the vehicle, offering significant cost savings and convenience.  Customers can use the app to SWITCH their policy cover ‘ON’ and ‘OFF’, depending on whether they are driving that day.  Also, while the policy covers accidental damage when it is switched on, vehicles will be covered 24/7/365 against fire and theft, even if the policy is switched off at that time, since these incidents can happen even if the vehicle is not being driven.
  
   
  
   
  
  Shanai Ghosh, ED & CEO, Edelweiss General Insurance, said, “At Edelweiss General Insurance, our focus has always been to create simple and innovative products that are relevant and provide tangible value to our customers. Edelweiss SWITCH has been developed with the specific needs of today’s customer in mind, where you may not use your vehicle regularly or may choose to alternate between your car and two-wheeler. This Driver Based Insurance will mean lower premiums for policyholders, as they will only pay as per usage. In addition to this, being able to cover multiple vehicles under one policy will add to the savings, especially for those customers who own multiple vehicles.” 
  
   
  
   
  
  IRDAI’s Sandbox platform is a welcome and progressive move, to encourage creation of innovative solutions for customers. Under this, nine GI players were given approval for products under the “Pay as you use” model. Of these, only three players, including Edelweiss General Insurance, have been given an approval for motor floater products.  The “Pay as you use” model is expected to change the erstwhile industry standard of determining premium for Motor OD (by age, make and model of the vehicle), to premiums based on usage and driving experience.
  
   

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Convenience in home cleaning with Prestige CleanHome’s new Typhoon 07 vacuum cleaner.

Prestige CleanHome, the home cleaning division of TTK Prestige, has recently launched the Typhoon 07 vacuum cleaner to offer a convenient way to clean your house. This gadget is applicable for both wet and dry cleaning, making it a must-have for every Indian household.

If a powerful and stylish design as well as convenience is what you are after, then look no further than the Typhoon 07 vacuum cleaner. It is packed with a host of features to ensure a great cleaning experience. The Typhoon vacuum cleaner has a powerful 1200 watts motor and an 18L dust case capacity. The 360 degree swivel wheels make sure that it can be moved comfortably around the house, to ensure that every nook and cranny is clean.

The Typhoon 07 vacuum cleaner retails for INR 6995 and is available for purchase at Prestige Xclusive stores and leading dealer outlets across the country.

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Bengaluru, 20^th May 2020 : Prabha Khaitan Foundation, an organization that is dedicated to the socio-cultural welfare and humanitarian cause had through its platform Kitaab, organized a virtual book launch of the e-book ‘The Coronavirus: What you Need to Know about the Global Pandemic’. The book iswritten by Dr Swapneil Parikh, co-founder DIY Health, Maherra Desai, clinical psychologist and medical researcher and Dr Rajesh Parikh, Director of Medical Research and Neuropsychiatry, Jaslok Hospital. Published by Penguin, the book takes the reader through the history of pandemics while giving some serious advice on how to keep oneself safe from the deadly virus. Kitaab, connects Asian writers with readers globally and provides a writing and publishing platform to emerging and seasoned writers from the region to express themselves creatively. Ms. Shama Deo, President of Spectrum – a Study group from Pune committed to learning gave the welcome note and moderated the session.

Written by frontline COVID-19 warriors, the book gives us an illustrated account of world’s tryst with pandemics and epidemics at various points in history and the challenges that are ahead of us now. With regard to this virtual session, Ms. Manisha Jain, Communications & Branding Chief, Prabha Khaitan Foundation stated, “Through this initiative, Prabha Foundation and Penguin endeavours to spread awareness on what needs to be known about the current global pandemic. Through this interactive session our discerning viewers and listeners were able to know credible and comprehensive information from professionals that helped us understand what this deadly virus is, and how we can prepare and protect ourselves against it, for the future of humankind.”

Dr Swapneil Parikh, who co-authored the book added, “This is the first book that addresses the history, evolution, facts and myths around the pandemic. Though the world now has enough technology and experience of pandemics and epidemics like SARS, E-bola, Swine flu, Zika, etc. still our inability or unwillingness to learn from past experience caused the delay to handle the situation.”

He further stated that, “We started writing the book in early February when the problem was perceived as Chinese and largely confined to Wuhan and Hubei province. WHO called it infodemic before calling it pandemic. By the end of February, the virus has spread globally, and the effect was enormous. Nothing on this scale has been experienced in living memory. One of the key learnings is that with any new pandemic we should assume that we have to deal with worst case scenario then only we can prepare ourselves ”

Throughout the hour-long engaging session, the doctors discussed about how we should prepare ourselves to deal with this global pandemic. They explained in detail the virus’s mechanism of action, and how it manages to dive deep into the lower respiratory tract, multiplies silently until its ‘discovery’ by the immune system. It is in the degree of the response, when the immune system itself hits panic mode that it launches a frenzied attack which, in more ways than one, can result in overkill. This severe respiratory disease can end up being detrimental to the aged, those with diabetes or cardiovascular disease, or have a history of smoking. They also discussed the modern history of viral contagions which shows that pandemics are those catastrophes when health care professionals are overwhelmed while doing their job. As they also try to save themselves, they become unwitting amplifiers of disease and turn into objects of fear — as numerous videos of doctors and healthcare workers being harassed attest to.Experts have predicted there will be a mental health crisis of epic proportions in the wake of the COVID-19 pandemic.

Ms. Maherra Desai, clinical psychologist and medical researcher stated in the virtual session, “A vast majority of Indians can’t access quality healthcare, and I hope when we come out of this danger, people start caring for those who have constantly suffered due to lack of basic medical facilities.” She has researched the effects of social media as the medium which is both a strength and weakness for public-at-large. Ms Desai added, “While the Chinese whistle blowed about the disease on the medium, social media also propagated misinformation, xenophobia, racism among other social evils which played onto people’s minds. Due to this pandemic, there will be long term psychological effect, half of the population is sequestered, over 1.2 billion children are not going to school. There will be a global food crisis at the end of this pandemic.”

Prabha Khaitan Foundation is devoted towards the promotion of literature culture and performing arts and collaborates with caregivers, committed individuals and like-minded institutions to implement cultural, educational, literary and social welfare projects in India. Kitaab is an initiative of Prabha Khaitan Foundation. Through this initiative PKF has launched books of Dr Shashi Tharoor, Vir Sanghvi, Pavan Verma, Salman Khurshid, Sunita Kohli to name a few.  

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