Category: launch

*The Virtuoso Club and Serviced Residences by Columbia Pacific Communities is set to be launched in Bengaluru

*This is Columbia Pacific Communities’ 10th senior living community in the country

*Positive ageing a lifestyle that encourages residents to be physically strong, mentally alert, intellectually stimulated and sociaily engaged, is the guiding philosophy of Columbia Pacific Communities.

*The property is located in the city’s most desirable green area, at Budigere, off Old Madras Road

National, September 10, 2019: Columbia Pacific Communities, part of Seattle-based Columbia Pacific Management, today announced the launch of a new signature project in India. Columbia Pacific Management, brings together over 40 years of rich experience in senior housing design, development and management in the U.S., Europe and Asia. Integrating global best practices in senior living design and management, The Virtuoso Club and Serviced Residences is a first of its kind offering in India.

The 157 apartments and public spaces are designed to international standards and offer world-class amenities and facilities such as 24×7 healthcare, a club with a swimming pool, and home style food, making sure that a resident’s every need is taken care of.

Commenting on the launch of the first property in India, Mohit Nirula, CEO, Columbia Pacific Communities, says, “We are pleased to announce the launch Our 10th senior living community in the country-The Virtuoso Club and Serviced Residences in Bangalore. A lot of thought and Columbia Pacific Management’s four decades of experience in senior living of have gone into making India’s first senior living community designed to international standards.

Residents of The Virtuoso Club and Serviced Residences will be able to leave their daily chores to us and use their time instead to embrace life, pursue passions and give back to society in more ways than ever before.

Commenting on the India launch for the group, Carsten Belanich, Lead International Senior Housing Funds, says, The senior population in India is expected to touch 173 million by 2026. There is an increasing need for a wholesome support system that takes care of physical, emotional and mental wellbeing of seniors. Drawing on our group’s deep expertise in developing senior housing across U.S, Europe and Asia, we are confident that Columbia Pacific Communities will positively shape the senior living category in India.

Columbia Pacific Communities has associated with veteran actor Zeenat Aman, for the launch of its first signature property.

Speaking about her association with the launch of Columbia Pacific Communities’ new project, veteran actor Zeenat Aman, says, “Columbia Pacific Communities’ brand ethos of positive ageing resonates deeply with my personal philosophy of ageing gracefully. At 65, I am loving life like never before and believe that age is just a number. Your advanced years can be very productive if you are in the right environment. I travel frequently, act in movies and theatre spend time with my pets, enjoy gardening, meet my friends and do everything that brings me joy. This is doubtlessly the best phase of my life. With a burgeoning senior population in India, there’s an increasing demand for a wholesome life style solution for seniors. With their rich legacy of building homes for seniors across the globe, I am confident that Columbia Pacific Communities is poised to set new bench marks for senior living in India.

With 40 years of rich global expertise in senior living, the company aims to reimagine senior living and senior care in India.

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Bangalore September 6, 2019: Covestro (India), a leading producer of advanced and high-performance polymers in India and around the world, today announced the launch of 6 new Brighter World Labs for students in Cuddalore in collaboration with ARCH Foundation, Project Brighter World Labs aims at promoting scientific reasoning among children and creating a new generation of analytical thinkers.

In India, only 29% of children attend private schools, while the remaining join government or state funded educational institutes that have zero or exceptionally low fees and ride on a host of problems. With Brighter World Lab, a holistic and pioneering intervention, Covestro (India) tries to ensure that each child is brought closer to science and to add meaningful and long-lasting experiences aiming to create a life-changing impact on the less privileged section of the society.

Speaking at the inauguration, Mr. Ajay Durrani, Managing Director, Covestro (India) said, “At Covestro, we truly believe that education is fundamental right and it should be available to all. Our vision for Brighter World Lab is to ignite scientific interest in children so that they can learn through discovery and connect scientific knowledge of text book to the real world. We realized that setting up good infrastructure is not guaranteed enough that it will have a direct academic benefit on students in government schools and thus the whole idea of project Brighter World Lab has derived because we feel that there is a vast difference between reading froma text book and experiencing it first-hand.”

“We at Arch Development Foundation, believe that each child deserves opportunities and exposure in order to showcase their talent and that’s were the whole idea of Brighter World Lab came into existence. With Brighter World Labs, we tend to create projects which can enrich the world in a brighter way. With Covestro (India), the whole idea of Brighter World Labs got conceptualised and executed in a very great way and we look forward for many such initaitives in furture.” said Sonkee Shah, CEO, ARCH Development Foundation.

Initiated in 2017, project Brighter World Lab was launched with installations of 10 Maths and Science laboratories in four cities- Greater Noida, Ankleshwar, Mumbai and Cuddalore. In 2018, the project became more formiddable after collaborating with the ARCH Foundation and with addition of 20 Brighter World Labs. With 2019, the expansion and growth plan for project Brighter World Lab has become more comprehensive and 20 more Brighter Labs have been added in Greater Noida, Ankleshwar, Mumbai and Cuddalore.

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“The programme will make 2500 students job ready from 23 colleges across Karnataka, Haryana and the NCR”

Bangalore, September 6, 2019 – IBM (NYSE: 1BM) and NASSCOM Foundation today, jointly announced a significant collaboration to launch the New-collar Employability Skills Programa-CSR initiative with an objective to enhance the skills of more than 2500 college students from underserved communities and make them job ready. The program has already on-boarded more than 2500 candidates through 23 colleges in the regions across Karnataka, NCR and Haryana. The aim is to train these students in emerging technologies and provide employment opportunities

This unique CSR intervention by IBM will engage with students through an on-campus approach in a 204 hour- long blended training model. Students from 23 Tier-2 and Tier-3 non-technical institutions will be skilled on new-age technologies like Data Science, Cloud Computing and Block-chain. The training will also cover life skill and functional English skills. The colleges chosen for the program include Vijaya Evening College, East Point College, Vidya Vahini College, Vivekanand Degree College, Karnataka college Dharwad, Siddaganga College, Siddhaganga Women’s College*

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“If we want India’s talent base to compete in the global economy it becomes imperative to upskill them. Our collaboration with NASSCOM will help students to better align with market shifts and industry needs. As part of our Corporate Social Responsibility,

we are promoting skilling across our programmes for next generation to pursue STEM careers. IBM has been at the forefront and investing in the empowerment of the students to make them future ready and increase the talent pool,” said Rumi Mallick Mitra, Leader, Corporate Social Responsibility, IBM India Pvt. Ltd.

Ashok Pamidi, CEO, NASSCOM Foundation, said. “This is possibly the first time that a CSR initiative will be working to train the youth from Underserved communities on Future skills such as Data Science, Cloud and Blockchain. We are glad to partner with IBM for this unique initiative which will work towards making these young students job ready for the Industry. A win-win situation for both society and industry. We also would like to take this opportunity to encourage more organizations to come forward and help create uplift the youth from underserved communities by providing them with on the new-age technologies”

NASSCOM Foundation along with IBM has identified iPrimed and TMI as the training partners for the program. The training will be delivered through a series of online and classroom sessions. The program will also have the students participate in project work and learning events like project competitions, tech talks, industry leadership talks and Mentorship program etc. All the stakeholders including NASSCOM Foundation and training partners will also assist in providing placement support to these students after the completion of the program.

In March this year, IBM announced a significant engagement in India to advance the skills and careers of more than 200,000 (2 lakh) female students in Science, Technology, Engineering and Math (STEM) fields. The collaborations began with signing of agreements with three state governments-Karnataka, Telangana and Andhra Pradesh-and are planned to widen to several other states in the next few months, including Rajasthan. Today over 50,000 girls are being enrolled across 600+ govt schools across the country for the Stem for Girls program to learn coding and new collar skills. The program will enrol hundreds of more schools in the coming months

IBM new collar skilling initiatives in India also include:

1. A two-year Advanced Diploma Programme in emerging technologies created in collaboration with the Ministry of Skill Development & Entrepreneurship, which will be available to 100 Industrial Training Institutes (ITI), including 50 all-women ITIS, over the next three years. IBM will also offer internships of up to five months to some students, presenting an opportunity for them to further deepen their skills and understanding in emerging fields such as Cloud and Al. Currently 40 ITI’s have been enlisted to initiate the 2 years diploma program in this academic year

2. As part of IBM’s ongoing engagement with the Government of India targeting young innovators through the Atal Tinkering Labs initiative, some 4,000 mentors and 600,000 mentees will benefit from a unique Al powered Mentor Platform. Developed with the IBM Watson cognitive engine, the platform monitors mentor and mentee interactions to provide personalized support to those using the platform. IBM has thus far on- boarded 2,500 mentors, including 300 IBMers, to this platform by collaborating with the national Mentor of Change mission.

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~ A first of its kind range of Pheromone activated body sprays for men to boost their sex appeal ~

Bengaluru, 29th August 2019: SKORE among India’s leading prophylactic brands from the house of TTK Healthcare Ltd -Protective Devices division, pioneers of condom manufacturing and marketing in the country, today launched ‘PAS’, a Pheromone Activating Spray, with Bollywood Actor, Aditya Roy Kapur. PAS, is India’s first of its kind range of pheromone-activated body spray that through its active ingredient ‘SensFeel’ acts as a ‘Sex Appeal Booster’ when applied to the body.

Pheromones are natural bio-chemicals that give out silent scent signals that increases a man’s sex appeal. The production and secretion of pheromones is a natural process regulated by hormones and stimuli from nervous system. Their impact is scientifically well proven and well known to trigger sexual arousal in the opposite sex through subliminal olfactory cues. PAS’ active ingredient SensFeel activates the production of male pheromone, androstadienone that helps send out sensory statement to the opposite sex. All one has to do is spray generous amount of PAS on their body to discreetly attract their woman.
Introduction of PAS is part of SKORE’s recent foray in to the sexual wellness segment. According to market forecasts reports, the global sexual wellness industry will see an average compound growth of 27% from US$ 15 Billion in 2015 to US$ 50 Billion in 2020. In India, one of the main factors driving this is that more Indians are getting aware of the importance of sexual wellness. SKORE has also recently launched ‘OH!’ a pleasure gel, that employs a special formula that heightens sensitivity during sex and produces waves of hot or cold tingling meant to increase the intensity of the female climax.

Speaking on the launch, Mr. Vishal Vyas, General Manager- Marketing at TTK Protective Devices Limited. said, “SKORE is a naughty and fun brand for today’s young, bold, mischievous and flirty consumer and we are very excited to launch PAS, for our male consumers. We believe the product will help consumers boost not only their sex appeal but also their confidence. At SKORE, we would like to be a part of the naughty brigade’s journey from ‘Dating to Mating’. Our new range of products will not only ensure they are safe but also make their experiences more memorable. “
“As we have recently forayed, into the sexual wellness segment we are looking to launch an array of products such as PAS and OH, in coming months. With the new range of products, we are looking at creating a new segment as we feel there is a latent need for such products in our country”, concluded Mr. Vyas.
Commenting on his association with SKORE, Aditya Roy Kapur, Bollywood celebrity, said, “I was really happy to be at the launch event of Pheromone activating spray. The brand represents everything that is fun and quirky. Look forward to seeing the other products that SKORE will be brining to the market.”
PAS is currently available across Bengaluru across chemists and supermarkets priced at Rs. 300. It will also be available in Flipkart from Sep 1st 2019.
About Skore
SKORE, is an iconic youth condom brand from the house of TTK Healthcare-PDD, the pioneers of the condom manufacturing and marketing in the country. SKORE is a refreshing, stylish and cool brand that boasts an exciting and trendy range consisting of coloured, flavoured, dotted and climax delay condoms that fits in with the changing socio-cultural trend in the Country. SKORE reaches out to youth making the practice of safe sex not just easily doable, but easily enjoyable too. SKORE condoms are available on retail outlets across the country and also on digital platform.

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Best suited for Intra-city applications

Competitively priced at Rs.6.25 Lac (ex-showroom, Bengaluru)

Bengaluru, August 29, 2019: Mahindra & Mahindra Ltd., a part of the US $20.7 billion Mahindra Group and a leader in the Indian pick-up segment, today announced the launch of the ‘New Bolero City Pik-Up’, an addition to its ‘pick-up’ range. This new model scores high on parameters such as manoeuvrability, reliability and comfort, and is available at a competitive price of Rs.6.25 lac (ex-showroom, Bengaluru).

The New Bolero City Pik-Up has been developed keeping in mind the need for easy manoeuvrability, ruggedness and comfort. The new model boasts a strong suspension, with the rear suspension strengthened to take any type of load in city driving conditions. The cabin ergonomics have been further enhanced with a wider co-driver seat, giving the best driving experience during intra-city business trips. All these make the New City Pik-Up an ideal pick up for urban goods transportation.

Speaking on this occasion, Vikram Garga, Vice President – Marketing, Automotive Division, Mahindra & Mahindra Ltd. said, ““As market leaders in the pick-up segment for over two decades, it is imperative that we know the pulse of the market; hence new product offerings at regular intervals are necessary. With The launch of City Pickup, Now Bolero Pik-up Range has clearly defined portfolio for different needs – 1.7T Bolero Pickup for Intercity Application and Bolero City Pickup & Bolero Maxitruck plus for Intra city application. The new Bolero City Pik-Up reflects our customer centric approach to delivering on the increasing need for better manoeuvrability in cities, to counter traffic congestion, along with enhancing the earning potential for our customers, while retaining the tough and rugged DNA associated with Bolero Pick-ups”.

The New City Pik-Up is powered by Mahindra’s proven 2,523cc, m2Di, four-cylinder, diesel engine providing power of 46.3 kW (63 HP) & torque of 195 Nm for better performance. The City Pik-Up has a payload capacity of 1.4T and an 8.7ft x 5.6ft cargo box to carry heavy loads effortlessly. It sports eye catching wrap around headlamps, a stylised front chrome grille, a trendy dual tone instrument panel and comfortable fabric seats with matching door trims, giving it a more stylish and elegant look.

With a warranty of 3 years/ 1,00,000 kilometres and minimal maintenance costs, customers are guaranteed to earn more profit and have complete peace of mind.

As leaders in the pick-up segment for 20 years, Mahindra has continuously focussed on understanding the evolving needs of its customers in the areas of performance, reliability, profitability and comfort. To add to this, the widespread Mahindra dealer network facilitates easy repairs and servicing. Today with over 15 lakh delighted customers in India, the Bolero Pik-Up range scores far higher than its competitors.

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