Category: launch

Bangalore, April 2019: Max Fashion, country’s largest fashion brand, launched its latest ‘Summer Collection’ at Max store, Commercial Street, Bangalore on Friday, April 12. Popular playback singer Zubeen Garggraced the event with his presence and enthralled the audience with some live singing.

It was great to see the crowd cheer for Zubeen when he enteredMax store and performed for all his fans who were eagerly waiting to have a glimpse of their favourite singer. He toured around the store and loved Max Fashion’s new summer collection.

Talking at the event, Zubeen Garg said, “I absolutely loved scrolling though Max Fashion’s new summer collection. What I like is, how it looks stylish yet feels comfortable on the skin. It was great to meet the teamand interact with fans who were cheering for me all throughout. I am thankful to Max Fashion and it feels good to be a part of events that cross promote cultures.”

Mr. Piyush Sharma – Territory Head, Max Fashion said, “Today’s event was a great success, it was an honour to have Zubeen visit our store and do what he’s best known for. At Max, we always look forward to associate with such great talent. Our latest Summer collection is now available at all stores and we have made sure it resonates with the current styles and trends of our audiences.”

This summer, it’s the time to indulge in the cool and freshly designed summer collection by Max Fashion, to make your summer a memorable and trendy one. So, it’s time to hit those sandy beaches and the tropics in comfort and style with Max Fashion’s Summer Collection. Inspired from exotic tropical destinations and natural look the range is mostly about holiday look and relaxed styling so you can look towards the sun and mentally be on vacay. Summer is synonymous with shorts and skirts, caps and Tees, however this is not the ideal clothing we have for you but a rather trendy one.

Max also has an ongoing offer that assures a mini vacation and getaway to you and your family to a premium resort if you shop for Rs 3999. So, visit your nearest Max store which is the ultimate fashion destination for an entire family.

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Honda puts India First
Launches #ActivIndia movement
Honda’s movement to spread awareness and Activate young India to vote
Take #ActivIndia pledge to vote and decide who gets the license to serve India
Ensure your two-wheeler takes 2 votes to the polling station and #KoiSeatNaJayeKhali

Gurugram, April 5, 2019: India’s most trusted two-wheeler brand, Honda Motorcycle & Scooter India Pvt. Ltd, today announced its biggest social activism movement #ActivIndia.
Honda is spearheading the mission to create meaningful difference in society fuelled by citizen partnership. #ActivIndia ignites every Indian to exercise their most important form of self-expression – their right to vote.
With lack of transportation often being a hurdle in the world’s biggest democratic process, Honda proposes a fresh solution. Honda is asking every two-wheeler rider to pledge that #KoiSeatNaJayeKhali (no seat should go empty). Ensure that your pillion seat doesn’t go empty when you ride to vote. Ride with your friend, relative, neighbour etc. on pillion & ensure every two-wheeler rides two votes to the polling booth!
Commenting on Honda’s biggest social initiative, Mr. Yadvinder Singh Guleria, Senior Vice President, Honda Motorcycle & Scooter India Pvt. Ltd. said “As a responsible corporate, Honda has always looked beyond business to contribute in empowering India, be it through our various CSR initiatives or even road safety commitment. After gaining the trust of India, Honda is now sparking positive social change and striving to evolve India into #ActivIndia. Together let’s make each citizen socially aware, more responsible and drive the change. Just give a missed call on 9870500111 and support the #ActivIndia movement by taking a pledge to vote.”
Starting 6th April 2019, the first phase of #ActivIndia campaign triggers ‘duty to vote’ as the main action for voters. The movement will further deepen public awareness through campaigns across all 6000 Honda network touchpoints, workplace locations supported by marketing communications across all mediums.
#ActivIndia – Proactive Citizens make a Progressive Nation
Pledge to vote: Visit http://www.hondaactivindia.com and join the #ActivIndia movement.
Set SMS reminder: Select your polling date on the website and get reminded a day before.
Join the movement through missed call: Just give a missed call on 9870500111 and support the #ActivIndia movement by taking a pledge to vote
Frame your pledge: Show the world your customized pledge frame and spread awareness.
Spread the cause: Upload your pledge certificate on social media and ask your friends and family to take the pledge too!
Every vote counts: Ensure two votes are cast for every two-wheeler. Ride to the polling booth with a pillion.

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· The campaign aims to make a cultural and lifestyle shift in the lives ofconsumers

· Crossed over 10Cr cashback to users via Predict & Win in the 1st week ofIPL

April 03, 2019, Bangalore: dineout –India’s leading full-stack technology service provider in the online restaurant-booking space after having launched its‘predict online & eat offline’ campaign onthe sidelines of IPL 12^th edition, have already crossed over 10 Cr cashback to users within the first week of IPL .

The new campaign is launched with a focus to bring people together during cricket matches and encourage them to dine-out at their favorite restaurant.

Speaking on the campaign, Mr. Ankit Mehrotra, Co-founder and CEO, dineout said that, “Cricket is like a religion in India, and people love watching it. Through this campaign we are stressing towards a cultural and lifestyle shift. We somewhere feel that the whole era of going out and enjoying cricket matches at a restaurant with your loved ones is fading away. Therefore with this campaign we wish to see change in our lives. We are not just saying to go out and have food, but make more memories over a meal while enjoying your favorite sport at a restaurant.”

‘Predict online & eat offline’ allows users to predict the winning team every day alongwith the scores for each teams to stand a chance to win upto Rs. 900 dineout earnings every day. The results of predictions will be revealed at the end of every match along with the credit of the earnings won. Earnings worth Rs. 50,000can be won this season. The top scorer in‘Predict and win’ will win a trip for 2 toLondon powered by Ixigo.

Cricket matches in India are anamalgamation of heady adrenaline,excitement and enjoyment. On match days, families and friends come together and are gripped in the fervor of the excitement of the day. Leveraging the upcoming IPL and World cup fever, dineout with its ‘Predict and Win Campaign’ urges consumers to step out of the comfort of their homes and share the cricket excitement with other fans while enjoying the finger-licking meals.

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* Cricketing legends Kapil Dev, Kris Srikkanth, Syed Kirmani and Roger Binny kick off the campaign at launch event

* Britannia to send 100+ fans for the ultimate experience of watching the 2019 ICC Men’s Cricket World Cup live

* Britannia’s 100-year celebration continues with the return of the beloved campaign, in partnership with ICC Men’s Cricket World Cup 2019

Bengaluru, 2, April 2019: In a continuing celebration of its centenary year, Britannia Industries Ltd. brings back one of its most memorable campaigns – Britannia Khao World Cup Jao. The nostalgic campaign, which debuted in 1999, brings together two Indian powerhouses – food and cricket. The ICC Men’s Cricket World Cup is no doubt one of the biggest events of the year and thus Britannia’s campaign is bigger than ever before with the mega prize going to 100 consumers who will each win an all-expenses paid trip to watch a match live at the World Cup in England and Wales.

The promotion is also set to offer a bouquet of experiences and rewards to millions of consumers who SMS an (on pack) promo code. The carnival of prizes includes a lucky draw as well as assured gifts such as e-vouchers and signed memorabilia from cricket legends.

Mr. Ali Harris Shere, VP – Marketing, Britannia Industries Ltd., said, “It is most rewarding to bring back our iconic Britannia Khao World Cup Jao campaign in the biggest way possible on the completion of our centenary year. Britannia and cricket go back a long way. The original 1999 campaign was truly innovative for its time and is a marketing campaign that millions in the country still remember fondly today. This year, we’re rewarding 100+ consumers with a paid trip to cheer on their favorite cricketers in person. This, we believe, is every cricket fan’s dream come true. A bonanza of gifts and World Cup memorabilia are also up for grabs for millions of consumers”.

ICC General Manager – Commercial, Campbell Jamieson: “The ICC welcomes the partnership with Britannia and we think that the ‘Britannia Khao World Cup Jao’ campaign is an exciting collaboration. Britannia, a brand focused on engaging fans across India, will offer cricket enthusiasts a chance to watch the matches live in England and Wales. The campaign also reaches out to millions of cricket fans with exciting giveaways across the duration of the ICC Men’s Cricket World Cup 2019. Britannia has always had a strong connect with the sport and we’re pleased to have them partner with us to help ignite cricket fever across India.”

Today, at a launch event held in Bangalore, Britannia invited 1983 India cricket legends Kapil Dev, Roger Binny, Syed Kirmani and Kris Srikkanth to help kick off the campaign. The legends, who evoke a sense of pride and nostalgia in every Indian cricket fan, shared their most memorable moments from 1983 and how it was every Indian fan’s support that drove them to win.

Through the campaign, which runs from April to June, each consumer who purchases a Britannia product with the Britannia Khao World Cup Jao promo on pack can participate in the campaign by “SMS’ing the promo code. Each Britannia pack has runs which will be added to the consumer’s account once created. For every 100 runs, the consumer will win an assured prize. More details as well as terms and conditions can be found on http://www.britanniacontest.com.

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Fresh Food innovator, iD Fresh, takes the organic leap
iD Fresh Food launches iD Organic in Bengaluru; chalks out phase-wise transition of all its products
With the launch, the company is stepping into a new future, by stepping back to the beginning. Its time to #LiveOrganicwithiD

Bengaluru, 28th March 2019:Indias largest fresh food brand is all set to conquer new frontiers. After over a decade of successfully providing nutritious South Indian breakfasts to millions of people, iD Fresh announcedtoday its next big disruption in the food space.

iD has entered into the fast-evolving organic food market, with a sharp focus on accessibility and affordability, that aims to address the modern day challenges of food sustainability in India.
The phase-wise transition of iD Fresh products into iD Organic kick-started this month, with their flagship offerings – Idly and Dosa batter, Wheat and Oats Dosa batter, Rice Rava Idly batter,Ragi Idly&Dosa batter,Malabar Parota and Wheat Parota – in the Bengaluru market. Over the course of the year, otheriD Fresh products,such as Natural Paneer, Filter Coffee Decoction, Wheat Chapati and the globally-acclaimed Vada batter, will join the organic group.
The Bengaluru-based company has been awarded certifications from the Agricultural and Processed Food Products Export Development Authority (APEDA), National Programme for Organic Production (NPOP), United States Department of Agriculture (USDA) and Jaivik Bharat, under the Food Safety and Standards Authority of India (FSSAI).
Commenting on the significance of the launchMusthafaPC, CEO andco-founder, iD Fresh Food, said, The second version of our enterprise carries forward the company mission of bringing together the best of tradition and innovation. Most of us have forgotten that India was traditionally organic in its farming. The fertilisers and pesticides came in later, courtesy global influences. At iD Fresh, we are making earnest efforts to go back to our organic roots and embrace the goodness of nutritious food, while cutting down on our carbon footprint. We are constantly in the process of bettering ourselves. A dedicated team has been working on the organic product category since the last two years and we are excited to see how our customers respond to iD 2.0.
Since its inception in 2005, iD Freshhas been renowned for its 100 per cent natural, home-made style of preparation, without the use of any chemicals, preservatives, synthetic stabilizers, artificial colours, or flavours. Social consciousness has been an integral part of the company culture, prompting the business to look for long-term solutions to food sustainability, public health risks and environmental degradation.
“All our ingredients and processes are compliant to organic certification norms from reputed suppliers to storage facilities and manufacturing units.We plan to take a systematic approach in transitioning over from conventional to organic, stated MusthafaPC, the youngest recipient of the Distinguished Alumni Awards (DAA) in the history of The Indian Institute of Management Bangalore (IIMB).
A Harvard Business School Case Study, iD Fresh is well aware of the countless challenges involved in making organic food truly accessible and affordable. Right from empowering farmers and developing stronger supply chains to adopting the best environmental practices and safeguarding natural resources, theres a lot that needs to be done, conceded the CEO and co-founder. “We are going back to the wisdom of the past, armed with value engineering in procurement and manufacturing as well as use of technology. The plan is to work towards higher output with no quantum jump in the cost. We want to pass on the cost benefits to our customers,he added.

According to the International Federation of Organic Agriculture Movements (IFOAM), when we say that a product is organic, it essentially implies two things. One, it is free from toxic persistent pesticides, synthetic fertilizers, growth hormones and antibiotics or genetically modified organisms (GMOs). Second, stringent organic cultivation standards are followed, with respect to impact on soil, water and air.
Studies have shown that the use of chemical fertilisers and pesticides increases the risk of diseases, such as cancer, heart ailments, hypertension and reproductive health issues, to name some. Besides mounting health concerns, increasing pollution levels and deterioration of food quality are also fuelling a shift in Indian consumer preference towards organic foods. Favourable government policies, supporting organic farming, too are driving the steady growth of the segment.

In India, the organic products market is expected to touch ₹10,000-₹12,000 crore by 2020, according to a report by The Associated Chambers of Commerce & Industry (ASSOCHAM) and Ernst & Young, released last year. The market size for Indian organic packaged food, the report estimates, will cross ₹ 87.1 crore by 2021 from ₹ 53.3 crore in 2016, growing at a rate of 17 per cent.
Over the last 14 years, iD Fresh – funded by Premji Invest, Azim Premjis investment arm, and Helion Venture Partners – has evolved from making batter in a 50-sqft kitchen in Bengaluru to modernising food packaging and establishing its presence in 28 cities across India and the UAE. With the launch, the company is stepping into a new future, by stepping back to the beginning. Its time to #LiveOrganicwithiD.

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