Category: launch

Bosch and Finish launch ‘#NoMoreDishStress’ campaign to make Bangalore experience a new level of clean that handwashing can never give

India, 07 March 2019: Finish, Reckitt Benckiser’s No.1 Auto-dishwashing detergent brand worldwide, today announced a mega launch in Indian market in partnership with their Global partner Bosch Household Appliances, World’s largest dishwasher brand.
While, Finish has introduced a range of tablets specially designed for auto-dishwashers, keeping in mind the Indian washing needs, Bosch has also designed India specific dishwashers keeping in mind the Indian cooking style that leads to oily kadhai with tough stains to clean.
Shanvi Srivastava unveiled the product range and the “#NoMoreDishStress” campaign by gifting a brand-new dishwasher for her mom to liberate her from dishwashing related stress.
Shanvi Srivastava said, “I am delighted to gift my mom a Bosch dishwasher. The level of cleaning and shine that you get with Dishwashers is in-comparable. I am happy to see that Finish and Bosch have taken this responsibility and through their #NoMoreDishStress will educate the consumer.

Dishwashers will soon be the washing machines of our time. Thanks Bosch and Finish for making my Mom’s life simpler”
At the event, Sukhleen Aneja, Marketing Director, South Asia RB Hygiene Home said, we’d like to ignite a dishwashing revolution in India by helping families experience a new level of clean that handwashing dishes can never give. The dishwasher market in India stood at $30 million in 2017 and it is expected to reach $45 million by 2023. #NoMoreDishStress celebrates the technology of Finish tablets together with the Magic of Bosch dishwashers washing dishes that clean with water at 70 Degree Celsius to give consumers a never before hygienic clean.

Gunjan Srivastava, MD and CEO, BSH Household Appliances, said, “Globally, Bosch has been the pioneer in Dishwashers category. While the dishcare category is still at a nascent stage in India, we believe that the category presents a massive opportunity to scale. In the coming years, we plan to build and shape the dishcare category by helping Indian households reimagine dishwashing, with localised features perfected for Indian utensils, a robust route-to-market strategy as well as through collaboration with our global partner, FINISH. The #NoMoreDishStress campaign aims to educate consumers about dishwashers and its role in simplifying their busy lives by providing them convenience coupled with hygienic dishes which are 99.99% germ free.”

City Today News

(citytoday.media)

9341997936

~The brand launches an exciting ‘Carry Your World’ campaign, infused with Fashion, Innovation & Mobility~

Bangalore, March 7, 2019: Van Heusen, India’s leading power dressing brand from Aditya Birla Fashion and Retail Ltd. announces Bollywood actress Jacqueline Fernandez as the face of Van Heusen’s ‘Women’s Handbags’ segment. The latest ‘Carry Your World’ campaign celebrates a woman’s everyday multi-dimensional brilliance and Jacqueline Fernandez who is a leading light in the fashion and entertainment world was a natural choice for Van Heusen. The new line of women’s handbags labelled as ‘Carry Your World’, enables the brand to reach young women, who are successfully managing different roles in their everyday lives. The bag, like a perfect companion, signifies her force multiplier, a catalyst and a productivity tool in which she could literally carry her world. The actress will be featured in a video commercial for the VH Bag debuting in shortly.

The latest collection of handbags from the ‘Carry Your World’ line will soon be available at Van Heusen stores across the country and on Amazon.in. Each piece will feature a refined look for today’s modern woman. The Van Heusen handbags are artistically designed that will wow every woman. Interesting features have been infused such as the Multi-compartment on-the-go bag, a Reversible tote bag and a Convertible hand bag. The prices will range from Rs. 799 to Rs. 3499, with wallets starting at Rs. 799 and bags starting at Rs. 1499.

The line is based on market research undertaken with women across different walks of life. The industry insights reveal that every woman likes to carry her world throughout the day, be it office, lunch or night out as a permanent partner. Based on these findings, the brand launched a range of uniquely designed handbags that blends fashion, innovation and mobility all in one go!

Commenting on the association, Abhay Bahugune, COO, Van Heusen said “We are excited to have Jacqueline on board for the new range of Van Heusen Bags themed “Carry Your World”. The vision of our latest line of handbags captures her captivating spirit and independent persona. With her eclectic style and on trend identity she embodies the confident outlook of the consumers, inspiring them to take on the world with style.”

Jacqueline Fernandez added “I am excited to join the Van Heusen family and be a part of the brand’s long history of bringing in modernity, spontaneity, self-expression and individuality through their range of edgy cosmopolitan design of bags for contemporary women.”

The Van Heusen woman handbags complement the power dressing ethos that the brand so proudly espouses.

Saikat Mitra, Creative Director, Van Heusen mentioned “We are happy to present the Van Heusen Bags range for the smart and sophisticated women of today. The collection fuses the best of international designs with modern functional forms and signature Van Heusen aesthetics. The collection promises to deliver trendy fashionable bags for a wide variety of occasions and the multiple worlds of women. These bags are the best blend of form and function to create fashion bags for ‘every woman – every time’”.

He further added “Each bag is thoughtfully designed to be paired with sharp aesthetics of Van Heusen’s women range – be it fusion formals, day casuals, fusion or evening collections”.

Van Heusen consumers are leaders for whom elegance and style are not just fads, but a philosophy. The newly launched women’s handbags range is modern, minimalistic and timeless in design and is distinguished by high quality with a sincere effort to realize the countless impulses of the present-day woman.

This piece of Van Heusen women handbag is an aspirational must-have in every woman’s wardrobe.

Van Heusen has 400 styles that include tote bags, wallets, slings bags, etc

City Today News

(citytoday.media)

9341997936

Book Launch – Make Love Not Scars – A story of fighting back and winning by Ria Sharma on 4th March, 2019 at Forum Mall Shanthi Niketan, Whitefield Bangalore.

About the book – Make Love Not Scars From the diary of a renowned social activist Ria Sharma, Make Love Not Scars is an inspiring book, which captures the stories of the many women who have been victims of acid attacks and how they have now grown into a women of substance. This is the story of how, over the years, she gradually learnt to find her groove as a campaigner and crusader as well as counter death threats, ageism, and sexism. Her own story is closely woven with the stories of the many women who have helped her grow from a fickle girl into a woman of substance.
About the author – Ria Sharma is a social activist and the first Indian to receive

The UNICEF Global Goals Awards for 2017. She is the founder of NGO Make Love Not Scars that Works in all aspects of rehabilitation for acid attack survivors in India. Ria is also one of the Women who founded the world’s first rehabilitation Centre for acid attack survivors in the World. She follows his footsteps from Maharashtra and has also been honored with prestigious awards as an individual who has made extraordinary efforts to lead a campaign, group or movement that has served to protect and better the lives of women and girls in a region, country or globally.

The Book is available at bookstores across India and at Amazon.in

City Today News

(citytoday.media)

9341997936

#GarminIN; #Beatyesterday; #GarminFamily; #BengaluruBeatsYesterday

The HSR Layout’s experience zone is loaded with five series of globally acclaimed sports and lifestyle watches
Showroom equipped with a service centre, to cater Bengaluru based GARMIN users
More such retail outlets are expected in southern part of India

Bengaluru, March 1, 2019: Garmin India Pvt Ltd, a unit of Garmin Ltd. (NASDAQ: GRMN), today launched its first ever state-of-the-art, exclusive showroom in Bengaluru. The global leader in smart-watches, is extending its offline presence to make a strong connect with the client and cater their after-sell-service requirements.

Located at Sector 3, HSR Layout in the southern part of the tech-city of Bengaluru, near Electronic City, the fully operational showroom displays Garmin’s wide range of popular watches bringing in multiple options for its customers including Vivo series, Fenix series, Edge series, FR Series and newly launched Instinct.

The store was inaugurated in the presence of Mr. Ali Rizvi, National Sales Manager, Garmin India along with business partners and officials from Garmin India.

The showroom is equipped with service centre spread offering one stop solution to its customers, buying Garmin products. The showroom is also furnished with live units display counters of the watches, which helps customers to physically experience and make a choice of the products.

Keeping the fitness tracking as the main USP of the Garmin watches, the store is also equipped with running treadmill and indoor cycling trainer, which helps customers to check the quality and strength of Garmin watches and experience it of their own. They can also feel, differentiate and compare it to other watches or fitness trackers available in the market.

Commenting on the inauguration Mr. Ali Rizvi, National Sales Manager, Garmin India said, “Bengaluru is one of the most important markets for Garmin India and we are excited to announce that Garmin’s watches are the most preferred options for the buyers in the city, given its quality and wide range of our products. Whether the customer is looking for lifestyle watch, fitness watch or other sports watch, this showroom will cater to all the choices and needs of the customers. This is our first step to expand our network in Karnataka state. We are confident that very soon we would have more touchpoints for our customers in the Southern India region.”

Garmin also offers smart wearable across price points with dedicated devices for golf and cycling activities amongst a range of other products. Recently, Garmin India has launched its first ever lifestyle watch – Instinct in India, a strong and durable GPS-enabled smart-watch with built-in 3-axis compass and barometric altimeter plus multiple global navigation satellite systems (GPS, GLONASS and Galileo) support and wrist-based heart rate monitor.

City Today News

(citytoday.media)

9341997936