Category: launch

IKEA India Launches First-Ever ‘Plan and Order Point’ in Bengaluru’s Whitefield

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Bengaluru, April 30, 2025: Global home furnishing giant IKEA has unveiled its first-ever Plan and Order Point (PaOP) in India, right in the heart of Bengaluru’s fast-growing Whitefield area. This new format, housed within the Essensai 067 Experience Centre on Whitefield-Hoskote Road, marks a significant milestone in IKEA’s India expansion strategy, offering personalised home design and planning services to meet the evolving needs of urban households.

Spread across 740 square metres, the PaOP is designed as a customer-centric space where Bengaluru residents can access expert advice on home furnishing and interior planning. The store enables customers to plan everything from single rooms to entire homes—with the flexibility of choosing a DIY route, guided planning, or full-service design and installation.

A New Era of Personalised Home Planning

With access to IKEA’s complete product range of over 7,000 items, the PaOP allows customers to book free consultations with IKEA specialists, explore curated design solutions, and place orders directly in-store. Products ordered through the Whitefield PaOP will be fulfilled by the IKEA Nagasandra store in Bengaluru, ensuring timely delivery and service.

Customers can opt for multiple fulfillment options including home delivery, click & collect, or pick-up from local partners. The store also offers a limited selection of products for immediate purchase—ideal for those looking to refresh their spaces quickly.

A Strategic Move in a Key Market

Speaking at the launch, Susanne Pulverer, CEO and Chief Sustainability Officer at IKEA India, said,
“Bengaluru has emerged as a strong growth market for us. The new Plan and Order Point brings IKEA closer to our customers while deepening our understanding of how people live. It’s a strategic step towards scalable, omnichannel expansion in India.”

East Bengaluru, known for its rapid residential and commercial development, is a prime location for such a concept. IKEA’s investment in this region is based on extensive research into the lifestyle and aspirations of local residents.

One-Stop Solution for Home Design Needs

Pooja Grover, Country Expansion Manager, IKEA India, highlighted the convenience the PaOP offers:
“Today’s consumers seek convenience and simplicity in home planning. Our new format allows customers to create stylish, functional homes without having to juggle multiple vendors. It’s a complete solution under one roof, with quality and affordability at the core.”

The launch is part of IKEA’s broader ambition to increase accessibility and personalise the home design journey for Indian consumers. The PaOP also features digital planning tools and expert assistance, allowing customers to visualise and fine-tune their spaces before making a purchase.

Growing IKEA Footprint in India

With three large-format stores in Hyderabad, Navi Mumbai, and Bengaluru, along with a city store in Mumbai’s Worli, IKEA is steadily expanding its presence across India. The launch of the Bengaluru PaOP brings the Swedish retailer one step closer to its goal of reaching millions of Indian homes through a robust omnichannel strategy.

Globally, IKEA operates 174 Plan and Order Points across markets. The new Bengaluru outlet reflects the brand’s commitment to sustainability, customer experience, and innovation in retail.

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Tanishq Expands Footprint in Bengaluru with New Store at Nexus Koramangala Mall

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Bengaluru, April 25, 2025: Tanishq, the jewellery division of Titan Company Limited and a part of the Tata Group, inaugurated its new retail outlet at Nexus Koramangala Mall in Bengaluru on Friday. The new showroom was officially opened by Mr. Ajoy Chawla, CEO – Jewellery Division, Titan Company Limited, in the presence of prominent Kannada film actress Ramya.

As part of the launch celebrations, the brand has announced a special promotional offer wherein customers will receive a complimentary gold coin with every purchase. Additionally, the brand is offering 100 percent exchange value on old gold, irrespective of the source of purchase. The promotional offer is valid from April 25 to April 27, 2025.

Situated at Shop Nos. 1, 2, and 3 on the ground floor of Nexus Koramangala Mall, the 2,983 sq. ft. store showcases Tanishq’s extensive portfolio, including collections in plain gold, diamond-studded jewellery, and traditional designs such as Kundan and Polki.

The new outlet features several of Tanishq’s signature collections, including ‘String It’ – a modern, minimalist jewellery line; ‘Stunning Every Ear’ – a curated selection of contemporary earrings in gold and diamonds; and ‘Kalai’ – a diverse assortment of intricately crafted bangles. The store also houses ‘Aveer’, an exclusive range for men, and ‘Rivaah’, Tanishq’s dedicated wedding jewellery line, which caters to bridal traditions from across India.

Speaking at the inauguration, Mr. Ajoy Chawla stated, “We are proud to announce the launch of our new Tanishq store at Nexus Mall, Koramangala, further strengthening our footprint in Bengaluru. As one of India’s most loved brands, we remain committed to making our stores and collections more accessible to today’s discerning consumers. The store offers an elevated shopping experience and showcases some of our finest collections including Rivaah, String It, Stunning Every Ear, Aveer for men, Kalai, and many more, with a design language that seamlessly blends tradition and modernity, in tune with the evolving Indian woman’s aspirations. We look forward to welcoming our customers to experience Tanishq’s unmatched quality and service, now at Nexus Koramangala.”

With this launch, Tanishq continues to reinforce its presence in Bengaluru, offering customers a blend of design innovation, trusted quality, and a superior retail experience.

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Sleepyhead Expands Retail Presence in Bengaluru with Launch of Four New Stores in a Single Day

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Bengaluru, April 23, 2025:
Sleepyhead, a contemporary furniture and sleep solutions brand under the Duroflex Group, has significantly expanded its presence in Bengaluru by inaugurating four new retail outlets in a single day. The new stores, located in Marathahalli, Dasarahalli, Airport Road, and New BEL Road, bring the brand’s total number of stores in the city to seven, following the successful operation of its outlets in Banaswadi, HSR Layout, and Koramangala.

As part of the launch celebrations, the company has announced a special promotional initiative titled the ‘Bangalore Starter Kit’. The first 100 customers visiting any of the six participating stores on Saturday, April 26, 2025, with a valid job offer letter and ID card, will receive a complimentary mattress and pillow set. Additionally, customers will be gifted a specially curated ‘Bangalore Survival Map’, featuring recommendations on popular eateries, hangout spots, and attractions across the city. The brand is also offering a flat 50% discount across its entire product range at all seven locations throughout the launch weekend.

Commenting on the development, Sridhar Balakrishnan, Group CEO, Duroflex, stated,
“The expansion from three to seven stores in Bengaluru is a direct response to the enthusiastic reception we have received from our customers. Consumers prefer to experience our products firsthand, and this growing demand reinforces our strategy of strengthening our omnichannel presence. With these new stores, we are excited to engage with a wider customer base and provide them with thoughtfully designed solutions that enhance everyday living.”

Sudhanshu Krishna, Chief Sales Officer – Consumer Business, Duroflex, added,
“Bengaluru remains a key market for the home furniture and mattress segment. The city’s dynamic mix of working professionals, young couples, and growing families makes it ideal for expanding our retail footprint. This strategic move is aimed at being closer to a diverse and design-conscious audience that reflects the ethos of modern urban living.”

Known for its youthful branding and customer-centric approach, Sleepyhead continues to strengthen its market position with its wide range of mattresses, versatile furniture, and home furnishings. The brand aims to blend functionality and aesthetics to cater to the evolving lifestyle needs of urban consumers.

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Birla Opus Paints Unveils Its First Company-Owned Paint Studio in Bengaluru: A Comprehensive Destination for All Painting and Décor Needs

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Bengaluru, April 22, 2025:
Birla Opus Paints, a part of Grasim Industries under the Aditya Birla Group, today announced the launch of its first company-owned and company-operated Paint Studio in Bengaluru. This new experiential centre aims to redefine the customer journey in the paints and décor segment by offering a fully immersive and personalized experience to homeowners, interior designers, and architects alike.

Following the successful launch of 17 franchise outlets across Karnataka and experience centres in Gurugram, Lucknow, Mumbai, and Navi Mumbai, the Bengaluru Paint Studio marks a significant milestone in the brand’s pan-India retail expansion strategy. It reinforces Birla Opus Paints’ commitment to innovation, customer satisfaction, and excellence in product and service delivery.

Located in the heart of Indiranagar, the Paint Studio is designed as a creative and interactive environment that transcends the concept of a traditional paint store. The studio enables customers to engage with over 170+ paint products, as well as wallpapers, designer finishes, and specialty coatings. It also offers free expert consultations on shade selection, texture combinations, and application techniques.

Customers can explore colour options through advanced visualization tools that simulate real-life settings, helping them make confident and informed choices for their homes. The studio also features a dedicated workspace for architects and interior designers, complete with resources, samples, and technical support to enable seamless collaboration and creation.

Speaking on the occasion, Mr. Rakshit Hargave, CEO of Birla Opus Paints, said:

> “The opening of our first Paint Studio in Bengaluru is a defining milestone for us. This is more than a retail outlet—it is a thoughtfully curated space designed to elevate the customer experience and showcase the transformative power of paint. With innovation at our core, we are committed to empowering homeowners to turn their visions into reality.”



The Paint Studio is part of Birla Opus Paints’ broader vision to transform the way India experiences colour and home décor. The company plans to open similar experience centres in key cities including Delhi, Hyderabad, Kolkata, Jaipur, Ahmedabad, and Surat in the coming months.

Birla Opus Paint Studio – Bengaluru Address:
Ground Floor, Urban Vault, 732, Chinmaya Mission Hospital Road, Opp. Starbucks, Indira Nagar, Stage 1, Bengaluru – 560038

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ಬೆಂಗಳೂರು ನಗರದಲ್ಲಿ ಬಿರ್ಲಾ ಓಪಸ್ ಪೇಂಟ್ಸ್ ನ ಎಕ್ಸ್ಪೀರಿಯನ್ಸ್ ಸೆಂಟರ್ ಉದ್ಘಾಟನೆ

Posted on by City Today News (City today.media)

ಬೆಂಗಳೂರು, ಏಪ್ರಿಲ್ 22, 2025:
ಆದಿತ್ಯ ಬಿರ್ಲಾ ಗ್ರೂಪ್‌ನ ಅಂಗಸಂಸ್ಥೆಯಾದ ಗ್ರಾಸಿಂ ಇಂಡಸ್ಟ್ರೀಸ್‌ನ ಭಾಗವಾಗಿರುವ ಬಿರ್ಲಾ ಓಪಸ್ ಪೇಂಟ್ಸ್ ಕಂಪನಿ ಇಂದು ಬೆಂಗಳೂರಿನ ಇಂದಿರಾನಗರದಲ್ಲಿ ತನ್ನ ನೂತನ ಎಕ್ಸ್ಪೀರಿಯನ್ಸ್ ಸೆಂಟರ್ (ಪೇಂಟ್ ಸ್ಟುಡಿಯೊ) ಅನ್ನು ಅಧಿಕೃತವಾಗಿ ಉದ್ಘಾಟಿಸಿತು. ಗುರುಗ್ರಾಮ್, ಲಖನೌ, ಮುಂಬೈ ಮತ್ತು ನವಿ ಮುಂಬೈಗಳಲ್ಲಿ ಇಂತಹ ಕೇಂದ್ರಗಳನ್ನು ಯಶಸ್ವಿಯಾಗಿ ಸ್ಥಾಪಿಸಿರುವ ಬಿರ್ಲಾ ಓಪಸ್ ಪೇಂಟ್ಸ್, ಈ ಮೂಲಕ ಪೇಂಟ್ ಮತ್ತು ಅಲಂಕರಣ ಕ್ಷೇತ್ರದಲ್ಲಿ ತನ್ನ ಜಾಲವನ್ನು ದಕ್ಷಿಣ ಭಾರತದಲ್ಲೂ ವಿಸ್ತರಿಸಿದೆ.

ಈ ಎಕ್ಸ್ಪೀರಿಯನ್ಸ್ ಸೆಂಟರ್‌ನ್ನು ಗ್ರಾಹಕರ ಸಾಮಾನ್ಯ ಖರೀದಿ ಅನುಭವವನ್ನು ಆಧುನಿಕ, ತಾಂತ್ರಿಕ ಹಾಗೂ ತಲ್ಲೀನಗೊಳಿಸುವ ರೀತಿಯಲ್ಲಿ ಪರಿವರ್ತಿಸಲು ವಿನ್ಯಾಸಗೊಳಿಸಲಾಗಿದೆ. ಬಣ್ಣಗಳ ಆಯ್ಕೆ, ವಿನ್ಯಾಸ ತಂತ್ರಗಳು, ವಿಶೇಷ ಫಿನಿಷ್‌ಗಳು, ವಾಲ್ ಪೇಪರ್‌ಗಳು ಸೇರಿದಂತೆ ಸುಮಾರು 170 ಕ್ಕೂ ಹೆಚ್ಚು ಉತ್ಪನ್ನಗಳು ಇಲ್ಲಿ ಲಭ್ಯವಿದ್ದು, ಗ್ರಾಹಕರಿಗೆ ನೈಜ ತಜ್ಞರ ಮಾರ್ಗದರ್ಶನವೂ ದೊರೆಯುತ್ತದೆ.

ಪರಿಪೂರ್ಣ ಗ್ರಾಹಕ ಅನುಭವಕ್ಕೆ ಒತ್ತು ನೀಡಿದ ಈ ಕೇಂದ್ರವು ಸುಧಾರಿತ ವಿಶುಯಲೈಸೇಷನ್ ಸಾಧನಗಳ ಮೂಲಕ ಬಣ್ಣಗಳ ಅಂತಿಮ ಫಲಿತಾಂಶವನ್ನು ಮನೆ ಅಥವಾ ಆಫೀಸ್‌ನ ನೈಜ ಪರಿಸರದಲ್ಲಿ ಕಣ್ತುಂಬಿಕೊಳ್ಳುವ ಅನುಕೂಲವನ್ನೂ ನೀಡುತ್ತದೆ. ಸ್ಥಳೀಯ ಸಂಸ್ಕೃತಿ ಮತ್ತು ಪರಂಪರೆಗಳಿಂದ ಸ್ಫೂರ್ತಿ ಪಡೆದ ವಿನ್ಯಾಸಗಳೂ ಇಲ್ಲಿ ಮುಖ್ಯ ಆಕರ್ಷಣೆಯಾಗಿವೆ.

ಈ ಕುರಿತು ಪ್ರತಿಕ್ರಿಯಿಸಿದ ಬಿರ್ಲಾ ಓಪಸ್ ಪೇಂಟ್ಸ್ ಸಿಇಒ ರಕ್ಷಿತ್ ಹರ್ಗವೆ ಹೇಳಿದರು, “ಇದು ಬಿರ್ಲಾ ಓಪಸ್ ಪೇಂಟ್ಸ್ ಕಂಪನಿಗೆ ಮಹತ್ವದ ಮೈಲಿಗಲ್ಲಾಗಿದೆ. ಬೆಂಗಳೂರು ಕೇಂದ್ರದಿಂದ ನಮ್ಮ ಗ್ರಾಹಕರಿಗೆ ಉತ್ತಮ ಗುಣಮಟ್ಟದ ಸೇವೆ, ಉತ್ಪನ್ನ ಹಾಗೂ ವಿಶಿಷ್ಟ ಅನುಭವ ಒದಗಿಸಲು ನಾವು ಬದ್ಧರಾಗಿದ್ದೇವೆ. ಈ ಸ್ಟುಡಿಯೊ ಕೇವಲ ಮಳಿಗೆ ಅಲ್ಲ, ಇದು ಕ್ರಿಯಾತ್ಮಕ ಚಿಂತನೆ, ವಿನ್ಯಾಸ ಮತ್ತು ಅನುಭವಗಳ ಸಂಕಲನವಾಗಿದೆ,” ಎಂದು ಹೇಳಿದರು.

ವಾಸ್ತುಶಿಲ್ಪಿಗಳು ಮತ್ತು ಒಳಾಂಗಣ ವಿನ್ಯಾಸಕಾರರಿಗೂ ಈ ಸ್ಟುಡಿಯೊ ಉಪಯುಕ್ತವಾಗಿದೆ. ತಜ್ಞರ ಬೆಂಬಲ, ನವೀನ ತಂತ್ರಜ್ಞಾನಗಳು ಮತ್ತು ಆಯ್ಕೆಗಲ ಪಾಲು ಇದನ್ನು ವೃತ್ತಿಪರರ ಕಾರ್ಯತಾಣವಾಗಿಯೂ ಮಾಡುತ್ತದೆ.

ಪಡೆಯಬಹುದಾದ ವಿಳಾಸ:
ಅರ್ಬನ್ ವಾಲ್, ಗ್ರೌಂಡ್ ಫ್ಲೋರ್, ನಂ.732, ಚಿನ್ಮಯ ಮಿಷನ್ ಆಸ್ಪತ್ರೆ ರಸ್ತೆ, ಸ್ಟಾರ್ಬಕ್ಸ್ ಎದುರು, ಇಂದಿರಾನಗರ, ಹಂತ 1, ಬೆಂಗಳೂರು – 560038.

ಕಂಪನಿಯು ಮುಂದಿನ ಹಂತದಲ್ಲಿ ದೆಹಲಿ, ಹೈದರಾಬಾದ್, ಕೊಲ್ಕತ್ತಾ, ಜೈಪುರ, ಅಹಮದಾಬಾದ್ ಮತ್ತು ಸೂರತ್ ಸೇರಿದಂತೆ ಹಲವು ನಗರಗಳಲ್ಲಿ ಇಂತಹ ಎಕ್ಸ್ಪೀರಿಯನ್ಸ್ ಸೆಂಟರ್‌ಗಳನ್ನು ಆರಂಭಿಸಲು ಯೋಜನೆ ರೂಪಿಸಿದೆ.

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