Category: launch

ICONiQ White Whisky Becomes India’s Youth Favorite, Surges Past 50 Lakh Cases as a top Trending Brand

Posted on by City Today News (City today.media)



The brand sells 50 lakh or 5 million cases in just 344 days of its second year of national launch

ICONiQ White Whisky’s unprecedented growth strengthens ABD’s position in Prestige & Above spirits’ segment

16th March, 2025: Allied Blenders and Distillers Limited (ABD), the 3rd largest spirits company in India and, the maker of ICONiQ White International Grain Whisky, reports a significant milestone that its flagship brand has surpassed 50 Lakh or 5 million cases in FY24-25 with a good three weeks remaining in financial year, reinforcing its position as one of the fastest-growing whisky brands globally. Since its launch in *September 2023,* ICONiQ White Whisky has gained momentum in the *Prestige & Above segment*, driven by its *contemporary product design and strong consumer demand.*

ICONiQ White Whisky recorded *3.2 Lakh cases in FY22-23* during its initial launch across East and North India. In *FY23-24,* sales surged to 22.7 Lakh cases, earning recognition as the *fastest-growing spirits brand in the world for 2023,* as per *Drinks International’s Millionaire’s Club Report 2024*. Continuing its remarkable trajectory, the brand has now surpassed 50 Lakh or 5 million cases in FY24-25.

Speaking on ICONiQ White Whisky’s milestone, *Alok Gupta, Managing Director, Allied Blenders and Distillers Limited*, said “Crossing 50 lakh cases in just 344 days of FY 25 is a defining moment for ABD, with ICONIQ becoming India’s number one trending whisky among young adults for its sophisticated blend and stylish packaging. We’re particularly proud of how the brand is capturing the imagination of coming-of-age consumers entering LDA bracket, while also gaining international recognition across 5 countries with ambitious global expansion plans. This milestone reflects our strategic focus on growing our presence in the high-margin Prestige and above segment while maximizing our integrated manufacturing and distribution strengths both domestically and globally.”

Speaking of ICONiQ White Whisky’s success, *Bikram Basu, Chief Innovation and Strategy Officer, Allied Blenders and Distillers Limited,* said “I am happy that ICONiQ has done well. All credit to our teams who have driven this effectively and with so much passion. Grateful to get this kind of consumer love across markets with a simple thought and brand construct, and without so far accessing any television, major event, or celebrity endorsement. ICONiQ carries the potential to be a gamechanger.”
ICONiQ Whisky’s *success is further reinforced by its multiple international accolades,*

highlighting its superior craftsmanship. The whisky secured *Gold Medals at the International Spirits Challenge (ISC) 2024, International Whisky Competition (IWC) 2024, and India Wine & Spirits Awards (IWSA) 2024.* Additionally, it was honored with the *Gold Quality Award at Monde Selection 2024* and the *Superior Taste Award at the International Taste Institute 2024 in Brussels*, reinforcing its standing as a premium whisky of international standards.

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Fresh Bus Launches Affordable Travel Initiative with Fresh Card, Prioritizing Women’s Safety

Posted on by City Today News (City today.media)

Bengaluru, March 13, 2025 – Fresh Bus, a prominent intercity bus service provider, has rolled out its new “Fresh Card” initiative, designed to make travel more accessible and affordable for its passengers, with a particular focus on women. The move comes as the company seeks to enhance its services and promote sustainable public transportation.

In a special Women’s Day promotion, Fresh Bus distributed free Fresh Cards to female travelers on March 7th and 8th. The Fresh Card, typically priced at ₹75, offers a significant ₹500 in savings across the next 10 trips, effectively providing a ₹50 discount per journey.

“We are deeply committed to ensuring intercity travel is not only comfortable but also safe and affordable, especially for our female passengers,” stated Sudhakar Reddy Chirra, Founder & CEO of Fresh Bus. “The Fresh Card initiative is a direct reflection of this commitment, and we believe it will be a valuable asset to our customers.”

Fresh Bus, which operates across South India, has served over 650,000 passengers, with women comprising 30% of its customer base. The company has implemented several safety measures to create a secure travel environment for women, including a 24/7 women’s helpline and the “Pink Seats” reservation concept, which designates specific seats for female travelers.

The company’s focus extends beyond affordability and safety, with a strong emphasis on promoting sustainable public transportation and contributing to a greener future. The Fresh Card initiative is seen as a step towards encouraging more people to opt for public transport, thereby reducing individual carbon footprints.

The Fresh Card is valid for use on all Fresh Bus routes across South India. Passengers can purchase the card for ₹75 and immediately begin enjoying the savings on their subsequent trips. Fresh Bus officials have confirmed that the 10 trips covered by the discount must be taken within a one-year period from the date of purchase.

This initiative is expected to further boost Fresh Bus’s popularity and encourage more people, particularly women, to choose their services for intercity travel.

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ವಂಡರ್ಷೆಫ್ ದಕ್ಷಿಣದಲ್ಲಿ 30ಕ್ಕೂ ಹೆಚ್ಚು ಎಕ್ಸ್ಕ್ಲೂಸಿವ್ ಮಳಿಗೆಗಳ ವಿಸ್ತರಣೆ – 2026ರೊಳಗೆ ಇಬಿಒ ದ್ವಿಗುಣಗೊಳಿಸುವ ಗುರಿ

Posted on by City Today News (City today.media)

ಬೆಂಗಳೂರು: ಖ್ಯಾತ ಅಡುಗೆ ಸಾಧನಗಳ ಬ್ರಾಂಡ್ ವಂಡರ್ಷೆಫ್ (Wonderchef), ದಕ್ಷಿಣ ಭಾರತದ ಮಾರುಕಟ್ಟೆಯಲ್ಲಿ ತನ್ನ ಸಾದ್ಯತೆಗಳನ್ನು ವಿಸ್ತರಿಸುವ ಪ್ರಯತ್ನದ ಭಾಗವಾಗಿ ಬೆಂಗಳೂರು ಗರುಡಾ ಮಾಲ್‌ನಲ್ಲಿ 30ನೇ ಎಕ್ಸ್ಕ್ಲೂಸಿವ್ ಬ್ರಾಂಡ್ ಔಟ್ಲೆಟ್ (EBO) ಅನ್ನು ಉದ್ಘಾಟಿಸಿದೆ. ಷೆಫ್ ಸಂಜೀವ್ ಕಪೂರ್ ಮತ್ತು ರವಿ ಸಕ್ಸೇನಾ ಅವರ ಸಹ-ಸಂಸ್ಥಾಪನೆಯಾದ ಈ ಬ್ರಾಂಡ್, 2026ರೊಳಗೆ ತನ್ನ ಇಬಿಒ (EBO) ಸಂಖ್ಯೆಯನ್ನು ದ್ವಿಗುಣಗೊಳಿಸುವ ಗುರಿಯನ್ನು ಹೊಂದಿದೆ.

ಈ ಕುರಿತಾಗಿ ಮಾಧ್ಯಮ ಮತ್ತು ಗ್ರಾಹಕರೊಂದಿಗೆ ಮಾತನಾಡಿದ ಷೆಫ್ ಸಂಜೀವ್ ಕಪೂರ್, ದಕ್ಷಿಣ ಭಾರತದಲ್ಲಿ ಆವಿಷ್ಕಾರಕ ಅಡುಗೆ ಪರಿಹಾರಗಳ ಮೇಲೆ ದಿನೇ ದಿನೇ ಹೆಚ್ಚುತ್ತಿರುವ ಬೇಡಿಕೆಯನ್ನು ಹಂಚಿಕೊಂಡರು. “ದಕ್ಷಿಣ ಭಾರತ ನಮ್ಮ ಪ್ರಮುಖ ಮಾರುಕಟ್ಟೆಯಾಗಿದ್ದು, ಬೆಂಗಳೂರು ಇದರ ಕೇಂದ್ರಬಿಂದುವಾಗಿದೆ. ಇಲ್ಲಿ ಸ್ಮಾರ್ಟ್ ಕಿಚನ್ ಸಾಧನೆಗಳು ಮತ್ತು ಆರೋಗ್ಯಕರ ಅಡುಗೆ ಪರಿಕರಗಳಿಗೆ ಅಪಾರ ಬೇಡಿಕೆ ಇದೆ. ನಮ್ಮ ರಿಟೇಲ್ ವಿಸ್ತರಣೆ ಗ್ರಾಹಕರಿಗೆ ನಮ್ಮ ಉತ್ಪನ್ನಗಳನ್ನು ಹತ್ತಿರದಿಂದ ಅನುಭವಿಸಲು ಮತ್ತು ತ್ವರಿತ ಸೇವೆ ಒದಗಿಸಲು ಸಹಾಯ ಮಾಡಲಿದೆ,” ಎಂದು ಅವರು ತಿಳಿಸಿದರು.

Wonderchef ಸಹ-ಸಂಸ್ಥಾಪಕ ಮತ್ತು ಸಿಇಒ ರವಿ ಸಕ್ಸೇನಾ, ದಕ್ಷಿಣದ ಗ್ರಾಹಕರ ಅಗತ್ಯಗಳಿಗೆ ತಕ್ಕ ರೀತಿಯಲ್ಲಿ ಕಂಪನಿಯ ತೊಡಗಿಸಿಕೊಂಡಿರುವ ಬದ್ಧತೆಯನ್ನು ಪುನರುಚ್ಛರಿಸಿದರು. “ದಕ್ಷಿಣದ ಮಾರುಕಟ್ಟೆ ಅಡುಗೆ ಸಾಧನ ಮತ್ತು ಪರಿಕರಗಳ ಕ್ಷೇತ್ರದಲ್ಲಿ ಸದಾ ಮುಂಚೂಣಿಯಲ್ಲಿದೆ. ವಿಶೇಷವಾಗಿ, Chef Magic ತರಹದ ಆವಿಷ್ಕಾರಕ ಉಪಕರಣಗಳು ಹಾಗೂ Ferrero Cast Iron ಮತ್ತು Nickella Tri-Ply Cookware ಶ್ರೇಣಿಯ ಆರೋಗ್ಯಕರ ಅಡುಗೆ ಉಪಕರಣಗಳಿಗೆ ಅಪಾರ ಬೇಡಿಕೆ ಇದೆ. ನಾವು ಈ ಮಾರುಕಟ್ಟೆಯಲ್ಲಿ ನಮ್ಮ ಉಪಸ್ಥಿತಿಯನ್ನು ಮತ್ತಷ್ಟು ಬಲಪಡಿಸಲು ಹಾಗೂ ಗ್ರಾಹಕರಿಗೆ ಸುಲಭ, ಆರೋಗ್ಯಕರ ಅಡುಗೆ ಪರಿಹಾರಗಳನ್ನು ನೀಡಲು ಬದ್ಧರಾಗಿದ್ದೇವೆ,” ಎಂದು ಅವರು ಹೇಳಿದರು.

ಈ ಹೊಸ ಔಟ್ಲೆಟ್ ಅನ್ನು “ಮಾಸ್ಟರ್ ಹೌಸ್ ಆಫ್ ಹೆಲ್ತ್ ವಿತ್ ಸಂಜೀವ್ ಕಪೂರ್” ಎಂಬ ವಿಶೇಷ ಕಾರ್ಯಕ್ರಮದ ಮೂಲಕ ಉದ್ಘಾಟಿಸಲಾಯಿತು. ಈ ವೇಳೆ, ಷೆಫ್ ಕಪೂರ್ ಲೈವ್ ಕುಕಿಂಗ್ ಡೆಮೊ ನಡೆಸಿ Chef Magic ಉಪಕರಣ ಬಳಸಿ ಆರೋಗ್ಯಕರ ತಿನಿಸು ತಯಾರಿಸುವ ವಿಧಾನವನ್ನು ಪ್ರದರ್ಶಿಸಿದರು.

ಆಂಧ್ರ ಪ್ರದೇಶ, ತೆಲಂಗಾಣ, ಕರ್ನಾಟಕ ಮತ್ತು ತಮಿಳುನಾಡುಗಳನ್ನು ಪ್ರಮುಖ ಮಾರುಕಟ್ಟೆಗಳಾಗಿ ಗುರುತಿಸಿರುವ Wonderchef, ದಕ್ಷಿಣ ಭಾರತದೆಲ್ಲೆಡೆ ತನ್ನ ಗ್ರಾಹಕರಿಗೆ ಆಧುನಿಕ, ಸುಲಭ ಮತ್ತು ಆರೋಗ್ಯಕರ ಅಡುಗೆ ಪರಿಹಾರಗಳನ್ನು ಒದಗಿಸುವ ಗುರಿಯೊಂದಿಗೆ ಮುಂದೆ ಸಾಗುತ್ತಿದೆ.

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Wonderchef Expands Southern Footprint with 30th Exclusive Store in Bengaluru, Plans to Double EBOs by 2026

Posted on by City Today News (City today.media)

Bengaluru: Wonderchef, the premium kitchen appliance brand co-founded by Chef Sanjeev Kapoor and Ravi Saxena, has reinforced its strategic focus on South India with the grand opening of its 30th Exclusive Brand Outlet (EBO) at Garuda Mall, Bengaluru. The company plans to double its EBO count by 2026, with a strong emphasis on expanding across key southern markets, including Karnataka, Tamil Nadu, Andhra Pradesh, and Telangana.

Speaking at the launch event, Chef Sanjeev Kapoor highlighted the region’s increasing demand for innovative kitchen solutions. “Southern India is a crucial market for Wonderchef. With Bengaluru at its center, we have seen remarkable traction for our smart kitchen appliances and healthy cooking innovations. Expanding our retail footprint here allows us to connect more closely with our customers and bring our innovative solutions right to their doorstep,” he said.

Wonderchef Co-founder and CEO, Ravi Saxena, reiterated the brand’s commitment to catering to regional preferences. “The southern market has always been discerning when it comes to cookware and kitchen appliances. We are witnessing strong demand for time-saving solutions like Chef Magic and healthier cookware options such as our Ferro Cast Iron and Nigella tri-ply range. By doubling our EBO presence, we aim to serve our customers better and strengthen our roots in this fast-growing market,” he said.

The store launch was accompanied by a special event, ‘Master Hues of Health with Chef Sanjeev Kapoor,’ featuring a live cooking workshop. During the interactive session, the celebrity chef guided select audience members in preparing healthy dishes using Chef Magic, Wonderchef’s all-in-one kitchen robot. Kapoor emphasized the importance of smart kitchen solutions in today’s fast-paced lifestyle, stating, “Chef Magic empowers even those with no prior cooking experience to create healthy, delicious meals at home with minimal effort.”

With the southern region emerging as a key growth market, Wonderchef’s aggressive expansion strategy aims to enhance accessibility and brand presence in the coming years.

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Gleneagles Hospital Bengaluru Launches Advanced Interventional Radiology Cath Lab at Richmond Road

Posted on by City Today News (City today.media)

Bengaluru, March 3, 2025: Gleneagles Hospital Bengaluru has inaugurated a state-of-the-art Advanced Interventional Radiology Cath Lab at its Richmond Road facility, enhancing its capabilities in cutting-edge, minimally invasive treatments. The facility was inaugurated by Shri Dinesh Gundu Rao, Hon’ble Minister for Health and Family Welfare, Government of Karnataka, in the presence of  Mr. Anurag Yadav, CEO, Gleneagles Health Care India.

Equipped with the latest image-guided technology, the advanced Cath Lab will enable precision-driven vascular and non-vascular interventions, complex tumor ablations, embolization procedures, and high-end diagnostic imaging. These procedures offer safer, faster, and more effective alternatives to traditional surgeries, reducing patient risk, recovery time, and hospital stays.

Revolutionizing Patient Care with Interventional Radiology

Speaking at the launch, Dr. Uthappa M.C., Senior Consultant, Interventional Radiologist, emphasized the transformative impact of interventional radiology, stating:

“Interventional radiology is at the forefront of modern medicine, offering targeted, image-guided procedures that minimize trauma and enhance recovery. This advanced Cath Lab is a game-changer, allowing us to perform complex interventions with unparalleled precision—whether it is arterial recanalization, tumor embolization, or life-saving emergency procedures.”

The facility is designed to particularly benefit high-risk patients who are not candidates for traditional surgeries, ensuring better safety, precision, and clinical outcomes.

Gleneagles’ Commitment to Innovation

Mr. Anurag Yadav, CEO, Gleneagles Health Care India, reiterated the hospital’s dedication to continuous innovation, stating:

“At Gleneagles India, we are committed to bringing the latest medical advancements to our patients. This state-of-the-art interventional radiology Cath Lab reflects our vision of providing cutting-edge, minimally invasive treatment options that enhance clinical outcomes and elevate patient experiences.”

Hon’ble Minister Shri Dinesh Gundu Rao commended the hospital’s efforts, calling it a “major leap in patient care”, adding:

“With this cutting-edge Cath Lab, Gleneagles Hospital Bengaluru is setting a benchmark in minimally invasive treatments, making specialized care more accessible and effective. Such initiatives contribute to the overall enhancement of Karnataka’s healthcare ecosystem.”

Strengthening Bengaluru’s Healthcare Excellence

The event was attended by leading medical experts, senior consultants, and dignitaries, reinforcing Gleneagles Hospital’s position as a leader in advanced interventional medicine.

Dr. Jatinder Arora, Cluster CEO, Gleneagles Hospitals Bengaluru, emphasized the hospital’s commitment to pioneering medical excellence:

“Gleneagles Hospital Bengaluru continues to invest in world-class infrastructure to redefine patient care. This Cath Lab integrates cutting-edge technology with medical expertise, ensuring superior treatment precision and better recovery rates.”

With this latest addition, Gleneagles Hospital further strengthens its position as a center of excellence in image-guided interventions, offering groundbreaking treatment alternatives that transform patient outcomes.

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