Category: launch

SANY India Fires Up EXCON 2025 With Its Largest-Ever Next-Gen Equipment Line-Up

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SANY India to Showcase Its Most Advanced Machinery Line-up at EXCON 2025, Strengthening Push Toward Viksit Bharat

Bengaluru, December 9, 2025:
SANY India is preparing for a major presence at EXCON 2025 with the unveiling of its most powerful and technologically advanced machinery portfolio to date. The company’s latest line-up marks a significant step in its efforts to support India’s infrastructure growth in line with the national vision of Viksit Bharat @2047.

This year, SANY India will exhibit 39 next-generation machines spanning excavation, mining, hoisting, electric logistics, material handling and road-building solutions. The pavilion, designed around EXCON’s theme “Chariots of Development – Every Man. Every Machine. Every Minute.”, reflects India’s dynamic infrastructure journey through a visually striking chariot-inspired corridor.

Mr. Deepak Garg, Vice Chairman & Managing Director, SANY India & South Asia, said the new lineup mirrors the company’s commitment to delivering global innovation tailored for India. “Our machines are becoming smarter, more efficient and more sustainable. Each launch reinforces our mission of boosting customer productivity while contributing to national development,” he said.

Echoing this, Mr. Sanjay Saxena, COO, emphasised that the range is built on ground-level insights from contractors, fleet operators and mining professionals. “Higher uptime, electrification, digital intelligence and India-specific engineering define our approach. These machines are designed to help India build faster, safer and greener,” he noted.

A major highlight will be the launch of advanced electric excavators, including the SY215EP, SY375EP, and the 65-ton SY680EP, alongside new electric loaders and India’s first outdoor-ready electric forklifts. The company will also showcase multifunctional drilling rigs, a new rough-terrain crane, and an upgraded series of single drum, double drum and pneumatic rollers.

With more than 35,000 machines in operation, over 260 service touchpoints, and a world-class manufacturing hub in Pune, SANY India continues to solidify its leadership across multiple construction equipment categories. Visitors at EXCON 2025 will have the opportunity to witness live demonstrations and engage with experts to explore the future of intelligent, electric and high-productivity construction machinery.

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“A Global Icon in Enamel Care Arrives”  Sensodyne Launches Pronamel in India, Bringing Globally Trusted Enamel Protection to Indian Consumers

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Scientifically crafted premium toothpaste designed to strengthen enamel and defend against acid wear

National, November 18, 2025: Sensodyne, the leading oral care brand under Haleon, has introduced its internationally trusted Pronamel toothpaste in India. The launch marks a significant expansion of Sensodyne’s portfolio into the specialised domain of enamel care—an essential yet often overlooked aspect of oral health.

With rising consumption of acidic foods and beverages such as citrus fruits, fizzy drinks, pickles, tea, and coffee, Indians are increasingly vulnerable to enamel erosion. This gradual weakening of enamel—the tooth’s natural protective barrier—can lead to sensitivity, discoloration, and cavities. Despite this widespread risk, awareness remains strikingly low: while 95% of Indians are exposed to enamel wear, only 8% are aware of the condition.

Aligned with Haleon’s long-term vision of strengthening everyday oral health in India, Pronamel aims to highlight the importance of proactive enamel protection through a science-backed, premium solution.

Commenting on the launch, Mr. Kishlay Seth, Category Lead – Oral Health, Haleon India Subcontinent, said, “Enamel is nature’s protective shield for our teeth, yet our lifestyle—especially frequent intake of tea, coffee, and other acidic foods—gradually weakens it. Once enamel is demineralised, it cannot regenerate on its own, and the damage often goes unnoticed until it becomes irreversible. Pronamel is backed by over 20 years of scientific research and offers twice the protection against everyday acid wear. Through our awareness efforts, we hope to educate consumers on the need for consistent enamel care and offer a trusted, effective solution for daily oral health.”

To support the rollout, Pronamel has launched a wide-reaching consumer awareness campaign across television, digital platforms, social media, print, and outdoor media. The initiative aims to inform consumers about the causes and impact of enamel wear and encourage preventive oral care habits through clear, engaging communication tailored for Indian audiences.

Campaign Films:
Pronamel Superior Formulation – https://youtu.be/iiXs5sn9rlc
Pronamel Specialised Toothpaste – https://youtu.be/8Uk2tmRMCLM

Specially formulated with a gentle, low-abrasion system, Pronamel helps enhance fluoride absorption during brushing and supports the binding of essential minerals like calcium to the enamel surface. This process strengthens enamel, repairs early signs of acid damage, and boosts resilience against everyday acid attacks. Alongside effective cleaning, Pronamel delivers 2X enamel strengthening compared to regular toothpaste, helping prevent erosion, yellowing, and chipping—making it ideal for daily use.

Pronamel is available in two variants—Daily Protection and Fresh Breath—priced at ₹95 for 40g and ₹140 for 70g.

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STOK Unveils Its ‘Live the Chill’ Spirit in Bengaluru with an Exclusive Launch Night

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Bengaluru, November 26, 2025:
STOK, the new premium beer from Indore-based Mount Everest Breweries Ltd., made a stylish debut in Bengaluru with an immersive launch event at Mirage, Ashok Nagar. Framed around the brand’s easygoing ethos of “Live the Chill,” the evening blended stand-up comedy, live music, creator-driven acts and thoughtfully curated chill-out zones, creating a relaxed yet vibrant atmosphere.

The event featured engaging performances by Siddharth Shetty, DJ Lady Barot, MixItWithMendi and Mr. Kadakman. Guests also explored experiential spaces inspired by STOK’s identity, including the Laughter Brewery and Chill Scene zones. A special attraction was the exclusive preview of STOK’s soon-to-launch draught offering, expected to roll out in select Bengaluru outlets in the months ahead.

“Bengaluru was the obvious choice for introducing STOK,” said Vedant Kedia, Whole-Time Director, Mount Everest Breweries Ltd. “The city thrives on creativity and community, and its audience is always open to new experiences. STOK was crafted for those moments when you simply want to unwind or celebrate the small things in life. That spirit defines ‘Live the Chill.’”

STOK’s Karnataka entry comes with three variants — Strong, Wheat and Lager — each brewed with premium ingredients such as German hops and high-quality millets on advanced brewing systems. The recipes have been developed under the supervision of a seasoned master brewer with prior experience at UB Kingfisher, adding technical depth and credibility to the brand.

Calling the launch a natural extension of the company’s growth, Vinod Babu G, CEO, Mount Everest Breweries Ltd., said, “Bengaluru has consistently embraced innovative and premium beer experiences. Our goal was to offer a beer that feels approachable, enjoyable and refined. With three variants and a draught lineup on the way, we’re excited to be part of the city’s evolving beer culture.”

Positioned as a contemporary Indian take on premium beer, STOK is targeted at consumers who value quality without unnecessary pretence. Combining modern brewing expertise with a laid-back lifestyle narrative, STOK aims to redefine the image of homegrown premium beer.

With demand for distinctive and high-quality brews steadily rising across the country, STOK sees strong potential for expansion. Supported by a focused launch strategy, striking packaging and a product range designed for today’s drinkers, the brand is set to carve a refreshing space in Bengaluru’s competitive beer market.

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India’s Pioneering Longevity Lab Arrives in Bengaluru as Aarthi Scans Expands Footprint

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Aarthi Scans Launches Its ‘Vital Insights’ Longevity Lab in Bengaluru, Signalling Major Nationwide Expansion

Bengaluru, 25 November 2025: Aarthi Scans and Labs, the country’s largest integrated diagnostics network, has expanded its India-first longevity and performance assessment centre, Vital Insights, to Bengaluru with the inauguration of its new facility at Jayanagar.

The lab was formally launched by Basu Shanker, Head Strength & Conditioning Coach of Royal Challengers Bengaluru and Founder of Primal Patterns, in the presence of Dr Aarthi Prasannaa, Chief Radiologist & Director, Dr Prasannaa Vignesh, Radiologist & Director, and Dr Arunkumar Govindarajan, Radiologist & Director.

Vital Insights is designed to help individuals move beyond standard health check-ups by examining the body through three essential dimensions — structural, chemical and functional. The centre is equipped with full-body MRI, DEXA scans, VO₂ Max testing, extensive blood biomarker analysis, and strength, mobility and balance evaluations. Together, these assessments offer a comprehensive view of how the body performs and adapts. Each person receives personalised recommendations across fitness, nutrition, supplementation and lifestyle, aimed at proactively improving long-term health and performance.

During the launch, the centre also introduced its flagship programme, VITAL APEX, which integrates full-body MRI, advanced blood markers and functional performance testing to deliver deep insights into an individual’s health status. The programme supports continuous progress through structured, data-driven reviews and long-term monitoring.

Speaking at the event, Basu Shanker said:
“Performance begins with clarity. Vital Insights and the APEX programme bring essential data to the forefront, enabling athletes and fitness enthusiasts to truly understand what their bodies need. This approach helps them train intelligently, recover efficiently and perform at their peak for longer. By combining scientific assessment with personal data, Aarthi Scans makes high-precision performance insights accessible to everyone — not just professionals.”

Dr Prasannaa Vignesh emphasised the organisation’s shift toward preventive and performance-led healthcare:
“Aarthi Scans has always focused on making diagnostics accessible. With Vital Insights, we take the next step — moving from diagnosing diseases to unlocking human potential. This is precision-led, proactive healthcare. By bringing advanced diagnostics together with personalised health pathways, we empower individuals to enhance their wellbeing, prevent illnesses and extend longevity. It is a strategic step forward that places long-term quality of life at the centre of healthcare.”

With the inauguration of its Bengaluru centre, Vital Insights continues its mission to democratise data-driven performance and longevity solutions, helping people lead their lives with clarity, confidence and control.

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Ola Electric Begins Test Rides of 4680 Bharat Cell-Powered Vehicles Across India

Posted on by City Today News (City today.media)

Bengaluru, November 16, 2025:
Ola Electric has officially started test rides of its latest range of vehicles equipped with the company’s indigenously developed 4680 Bharat Cell battery technology. The initiative has rolled out simultaneously across all Ola flagship stores in India. The S1 Pro+ (5.2 kWh) becomes the first model to feature this advanced battery pack, promising higher range, stronger performance and added safety.

The milestone comes shortly after Ola Electric received ARAI certification for its 5.2 kWh 4680 Bharat Cell configuration under the updated AIS-156 Amendment 4 safety standards issued by the Ministry of Road Transport and Highways.

An Ola Electric spokesperson said:
“The introduction of our 4680 Bharat Cell-powered vehicles marks a significant advancement in India’s electric mobility landscape. Customers can now personally experience this home-grown technology through test rides at our flagship stores. This reflects our continued commitment to innovation, self-reliance and driving India toward a cleaner, sustainable future.”

S1 Pro+ (5.2 kWh): Key Highlights

The S1 Pro+ comes with a 13 kW motor, delivering a rapid 0–40 km/h acceleration in just 2.1 seconds. It offers an IDC-certified range of 320 km in DIY mode. The scooter features four riding modes—Hyper, Sports, Normal and Eco. Safety has been enhanced with dual-channel ABS and front and rear disc brakes, making it one of the most secure scooters in its segment.

The model also gets several comfort and design upgrades, including a new two-tone seat, body-coloured mirrors, a die-cast aluminium grab handle, rim decals, and an expanded colour palette featuring Passion Red, Porcelain White, Industrial Silver, Jet Black, Stellar Blue and Midnight Blue.

Comprehensive Product Line-up

Ola Electric continues to expand its portfolio of S1 scooters and Roadster X motorcycles.

S1 Gen 3 Premium Range

S1 Pro+ (5.2 kWh): ₹1,90,338

S1 Pro+ (4 kWh): ₹1,70,338

S1 Pro (4 kWh): ₹1,44,999

S1 Pro (3 kWh): ₹1,24,999

Mass-Market Scooters

Gen3 S1X+ (4 kWh): ₹1,19,999

Gen3 S1X (2 kWh): ₹84,999

Gen3 S1X (3 kWh): ₹98,999

Gen3 S1X (4 kWh): ₹1,14,999

Sports Scooter Series

S1 Pro Sport (5.2 kWh & 4 kWh), both available for reservation at ₹999.

Roadster Motorcycle Range

Roadster X+ (4.5 kWh): ₹1,29,999

Roadster X (2.5 kWh): ₹99,999

Roadster X (3.5 kWh): ₹1,09,999

Roadster X (4.5 kWh): ₹1,24,999

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