Category: launch

Perfios Unveils New Brand Identity, Targets global expansion in the US, MENA, and SEA markets

Posted on by City Today News (City today.media)

~ Aims to double the contribution of international business within the next 12 months~

Bengaluru, India, August 22, 2023 – In a strategic move reflecting its evolution into a multi-product, multi-domain global player, Perfios, India’s largest B2B SaaS TechFin company, has unveiled its new brand identity. The revamp comes as the company celebrates its 15 years of growth and innovation in the financial technology sector. The decision to embark on this transformative brand journey is fuelled by the company’s ambitious global expansion plans in the US, Middle East, Southeast Asia, and African markets.
With frugality and efficiency being at the center of its business, Perfios has displayed strong financial standing with consistent year-on-year growth of 100% in the last five years. Notably, the company is targeting the achievement of $100 million in annual recurring revenue (ARR) by the end of this financial year. The company also seeks to double the contribution of its international business within the next 12 months.
“We are excited to introduce our new brand reinvigoration to help our clients ‘Lead and Leap.’ We recommit to being responsible creators and technologists who boldly pioneer and shape category-transforming tech products. In line with our commitment to lead with brilliance, we are now solving the entire end-to-end customer journey for all financial institutions” said Sabyasachi Goswami, CEO of Perfios. On the personal mission statement for Perfios, Sabyasachi adds “We are committed to work with banks and financial institutions to help them in their digital transformation journey thereby powering financial inclusion and access to financial services to billions across the globe.”
Underpinned by the new positioning “Lead/Leap,” the new logo design conveys Perfios’ transition into a global tech platform, now catering to end-to-end customer lifecycle including onboarding, decisioning and underwriting for all financial institutions, and taking a leap with new futuristic tech bets. The logo’s flame arrow embodies the company’s commitment to progress, innovation, and focused energy, igniting clients’ aspirations, as well as their mission to power financial inclusion to billions across the world through their clients. The renewed identity reflects Perfios’ dedication to institution building and its unwavering focus on spreading expertise, knowledge, and impact.
Catering to 1000+ banks and financial institutions, including 100+ clients globally Perfios is constantly innovating and investing in new-age technologies to enhance customer experience and solve complexities. Its Intelligent Document Processing platform is being continuously improved with newer ML models for supporting a wide range of financial documents and detecting frauds. As a B2B SaaS company serving the BFSI sector, Perfios’ advanced decisioning solutions enable real-time decisions for both small and large financial transactions. The company’s focus on powering financial institutions to build strong portfolios with low NPAs, and thereby contributing to a healthy economy, remains a cornerstone of its mission.
Watch the new corporate brand unveiling video, here.

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Eyes On The Moon: #countdowntohistory with National Geographic on a LIVE telecast of Chandrayaan – 3

Posted on by City Today News (City today.media)

Eyes On The Moon: #countdowntohistory with National Geographic on a LIVE telecast of Chandrayaan – 3
• Chandrayaan – 3 #countdowntohistory will be broadcast live on National Geographic and Disney+ Hotstar on August 23, 2023 at 4 pm

• Combined with Gaurav Kapoor’s palpable excitement, the live broadcast of Chandrayaan 3 will capture India’s bold attempt to launch and successfully land a rover on the south pole of the moon.

August 21, 2023, New Delhi: Harnessing the power of storytelling and exploration, National Geographic, with its rich legacy of over 130 years, has been on a mission to go deeper, further, and push the boundaries of how we see the world. Building upon the national pride witnessed during Chandrayaan 2’s mission in 2019, National Geographic India is all set to capture the nation’s attention once again for Chandrayaan 3’s planned landing. The live simulcast of Chandrayaan – 3 #countdowntohistory across National Geographic Channel and Disney+ Hotstar will begin at 4 PM on August 23, 2023, i.e., hours before Vikram’s descent on the lunar surface, which is expected to begin around 5:45 PM IST. Hosted by Gaurav Kapoor and leading space experts, the show will take viewers on a captivating journey through time and space, capturing the countdown to the final moments as India creates history.

While the live show will provide exclusive insights from eminent personalities such as astronauts Sunita Williams, and Rakesh Sharma, and S. Somanath, Chairman of ISRO about the mission’s significance for India and the future of space exploration. Joining live, Srijan Pal Singh, CEO and Co-Founder of Dr. A.P.J. Abdul Kalam Centre; Chris Hadfield, Former Commander Of The International Space Station and Ann Druyan, Creative Director of NASA’s Voyager Interstellar Message and Emmy-winning Writer, will count down to the final moments as India creates history while shedding light on the journey to the moon. With futuristic AR VR graphics and interesting facts and trivia, the show will decode the basics of the rocket science and tech behind this mission. It will also feature informative short films on Vikram Sarabhai and his discovery of Thumba, Satish Dhawan as a visionary leader of ISRO, and an inspiring AV on Dr. Kalam.

Chandrayaan 2’s live telecast on National Geographic in 2019 drew millions to the landmark event, bringing the nation together with the hope of witnessing India become the 4th country in the world to carry out a successful landing on the moon. Now, 15 years after the first Chandrayaan mission, India is again gearing up for a gripping landing on the south pole of the lunar surface with Chandrayaan 3. The live simulcast across National Geographic Channel and Disney + Hotstar will reach a larger, attentive audience cheering for India to make a successful landing. Additionally, National Geographic has released a special anthem to wish Chandrayaan 3 a successful soft landing and salute the ingenious minds at ISRO.

“At National Geographic, we pride ourselves on presenting authentic and trustworthy narratives, which establishes us as a pioneer in the realm of science and exploration. With our rich legacy of spectacular storytelling, we are committed to bringing best-in-class immersive experiences that will inspire our viewers and foster a greater understanding and appreciation for the world around them. With futuristic 3D graphics, uncharted access to the voices of experts from India and abroad, and short informative films, we want to unite Indians across the globe and take them on a memorable journey to #countdowntohistory together,” said Gaurav Banerjee, Head Content, Disney+ Hotstar & HSM Entertainment Network, Disney Star.

“In the last 40 years, despite limited resources, ISRO has had a spectacular journey, the programs we have conducted over the years have surprised the world. Space explorations do have their ups and downs, but we’ve remained focused in our approach, and knowing the way ISRO functions I can proudly say that Chandrayaan 3 will have a safe landing. I look forward to a successful Moon landing on 23rd August” said Rakesh Sharma, First Indian in Space.
‘Chandrayaan – 3 #countdowntohistory’ will be telecast live on August 23, 2023, at 4 PM on National Geographic Channel and Disney+ Hotstar in India.


For more information, please visit:
Facebook: National Geographic India
Instagram: @NatGeoIndia
Twitter: @NatGeoIndia

City Today News 9341997936

INDIAN ARMY QUIZ 2023 – ‘BATTLE OF MINDS’ LAUNCHED TO COMMEMORATE 25th YEAR OF KARGIL VICTORY

Posted on by City Today News (City today.media)

Bangalore , 17th August 2023: In a momentous stride towards fostering knowledge and empowering the youth, the Indian Army proudly unveiled ‘Battle of Minds’ – Indian Army Quiz 2023 along with its captivating logo, at the Manekshaw Centre in Delhi Cantonment. To announce the commencement of 25th year of Kargil Vijay Divas celebrations, the quiz competition celebrates the victory of the Indian Armed Forces in the Kargil War rendering a heartfelt tribute to the bravery and courage of those who made that victory possible. This landmark initiative, symbolized by the newly revealed logo, underscores Army’s commitment to nurturing intellectual growth and inspiring young minds across the Nation. The event celebrates the past and aims to ignite a spirit of curiosity and learning among the youth, shaping the leaders of tomorrow.

The event was attended by Lieutenant General MV Suchindra Kumar, Vice Chief of the Army Staff. The logo for the quiz competition was unveiled by Mrs Archana Pande, President AWWA. Param Vir Chakra Awardees Subedar Major (Honorary Captain) Yogendra Singh Yadav (Retired) and Subedar Major Sanjay Kumar were also present along with Principals from schools across 36 states and Union Territories of India.

The initiative reaches out to approximately 1.5 lakh schools across the country with representation from all districts of India. It aims at registration by approximately 15000 schools. Thus, the competition is expected to engage approximately 1.5 crore students across the nation. Schools will participate with teams of three students plus one reserve. Teams from co-educational schools will have at least one female student. Participants will be in the age group 10 to 16 years (that is broadly standard six to ten). The contest will be conducted in a hybrid i.e. online and offline mode. Beginning at the regional Command level, the competition will then progress to the Inter-Command and finally culminate at the national level.

The competition will unfold in two stages, ensuring a comprehensive evaluation of the participants. The first stage will commence with an online elimination round, where students will demonstrate their aptitude by tackling a series of intellectually stimulating questions. Successful contenders from the online round will then progress to the second stage, i.e. a regional Command-level offline competition culminating in the Grand Finale. This format guarantees an equitable and demanding assessment of the participants’ knowledge and capabilities, culminating in the discovery of the most deserving winners.

Conduct modality of the quiz competition focuses on five key elements, namely,

Inclusivity – open to all schools where the English language is primary or secondary medium of instruction;

Equity – ensuring a female participant from each co-ed school to promote balance;

Fair Play – uphold meritocracy, aided by accessible tutorials;

Free Registration; and

Attractive Prizes – notably, rewards for schools, students, and accompanying teachers, with prizes exceeding 4 crore rupees, including buses for the top 12 schools and over 360 laptops for students and teachers are on offer.

A robust student outreach programme through Teach India with an emphasis on pedagogy-based learning will propagate the broad message of the quiz. It will also highlight the role of the Indian Army in nation-building, the Kargil Victory and the ongoing transformations in the Indian Army in its aftermath.

This quiz goes beyond the concept of just testing the general awareness of students. It is a forum which provides a vibrant platform to the youth at the grassroot level to test their knowledge base of culture, science & technology and innovation. The quiz will also generate awareness among the students of the future role they have to play in nation-building.

The logo, name, and tagline of this initiative converge to encapsulate profound significance, resonating with the esteemed legacy of the Indian Army. The formation sign shape of the logo evokes an abiding sense of unity and discipline, while the base maroon colour with the metallic bronze colour border reflects strength and resilience.

The name “Battle of Minds” symbolizes intellectual vigour with the tagline emphasising victory, bravery and heroism. The crossed swords and Ashoka pillar signify readiness, duty, and honour which embody the indomitable spirit and dedication of the Indian Army.

In an evocative blend of homage and innovation, “Battle of Minds” emerges as a powerful catalyst, propelling the nation’s youth towards enlightenment and empowerment. As symbolized by its poignant logo, this visionary stride honours the spirit of the Kargil War and cements the Indian Army’s commitment to a future where unity, knowledge, and curiosity converge – fostering leaders for shaping the destiny of our nation.

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TANISHQ LAUNCHES ITS GRAND NEW STORE IN RR NAGAR, BENGALURU

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Bengaluru, 11th August 2023: Tanishq, India’s largest jewellery retail brand from the house of Tata has launched its new store in RR Nagar, Bengaluru today. The brand new store was inaugurated by Mr. Sharad, Regional Business Head, South, Titan Company Ltd. and eminent personalities of the Kannada film industry, Ms Amrutha Iyengar and Mr Likhith Shetty at 4:00 PM. As part of the grand inauguration, the brand is offering an irresistible offer wherein customers can get free Gold coins* with every jewellery purchase. The offer is valid from 11th to 13th August, 2023.

The store is located at #21, BEML Layout, 3rd Stage, Jawaharlal Nehru Road, RR Nagar.
Spanning across, 6500 sq.ft., the store presents an extensive selection of iconic Tanishq designs in gold, diamonds, and platinum. Showcasing Tanishq’s regal collection, ‘Alekhya’, which draws inspiration from Indian art forms like miniature paintings, as well as an exclusive jewellery line for men, ‘Aveer’, the store offers a stylish range of rings, bracelets, chains, and ear studs crafted from gold, platinum, and diamonds. Additionally, the store also houses Tanishq’s wedding jewellery collection from ‘Rivaah’ by Tanishq with mesmerising jewellery designs for the brides-to-be, regal bangles from the ‘Kalai’ collection, comprising of extensive designs and craftsmanship crafted in 18K to 22K gold. The newly launched store also caters to an exquisite range of luminous diamonds from the ‘The Autumn Edit’, celebrating the diverse styles adorned by women, from rings, earrings to pendants, necklaces, bracelets and bangles.
Speaking on the inauguration, Mr Sharad, Regional Business Head, South, Titan Company Ltd. said, “We are elated to announce the opening of our grand store in RR Nagar, Bengaluru today. With the inauguration of this grand new store, we aim to commemorate Tanishq’s unwavering commitment to excellence, artistry, and timeless allure. Our aim is to provide our customers with a delightful shopping experience for every occasion, all under one roof. Tanishq offers a vast array of jewellery pieces suitable for every customer and occasion. This retail expansion signifies another step in that direction. The store features a splendid collection of jewellery designs in gold, diamonds, and platinum catering to the diverse preferences of our customers.”

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BENGALURU WELCOMES MUMBAI’S ICONIC BAKERY, MERWANS

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The 45-year-old legacy brand is launching its first outlet in Bengaluru – Jayanagar after tasting success in Mumbai and Pune

Bangalore, 11th August 2023: The iconic Bakery brand, Merwans, launched its first outlet in Bengaluru by bringing its famed baked goods to the city. Residents of the city can taste the delicious cookies, cakes, savouries and more, on 11th of August onwards in Jayanagar.

Patrons and True fans of the brand have never missed out on the delicious Mawa cakes. Maska Khari are another simple yet popular snack offerings. Surti butter and Cookies are delicacy range which the locals should try.

They also offer a wide variety of cakes like cheesecake, and caramel custard cake, Opera amongst other delectable cakes, pastries and desserts. Apart from these, they also offer various range of veg and nonveg puffs, rolls, buns, calzones and freshly baked bread.

Merwans is also introducing exclusively in Bangalore an exotic range of French Macaroons, Belgian Chocolates and a variety of rusks to cater to the wide of Banglorian Pallet

Merwans over the years has always stood for Celebrating emotions, great and wide range savouries at a pocket friendly prices.

Talking about the launch, Mr Irani, Director, Merwans confectioners pvt ltd said, “The residents of Bengaluru have always enjoyed the classics. We are ecstatic to be here and could not have thought of a better city to expand outside Maharashtra. With our stringent quality standards, heirloom recipes and a focus on customer service, we are hoping to become an integral part of the city’s cherished bakery culture.”

Merwans is located at 11th Main Road, 5th Block, Jayanagar and is open from 9.30 am to 9.30 Pm. They can be reached at 7738627444.

City Today News 9341997936