Mastercard and Obopay collaborate to launch a unique prepaid card to power financial inclusion in rural communities

The card is specially designed to work both online and offline

21 February 2023, New Delhi: Mastercard and Obopay today announced their collaboration to launch a financial inclusion card for smallholder farmers and rural communities. Powered by Mastercard’s Community Pass digital infrastructure, the prepaid card will allow farmers to receive the sale proceeds for their crop digitally, spend their earnings to make purchases even in remote locations that have poor or no connectivity, and build a transaction history based on their income and expenditure to access customized credit options.

The prepaid card will work in tandem with the existing Mastercard Farm Pass platform wherein the farmers will be able to receive payments into their prepaid card account, thereby allowing them to use it to transact at local outlets. Farm Pass is part of Mastercard’s broader Community Pass infrastructure.

While 80% of the rural population has bank accounts, the rural economy still runs on cash due to challenges around digital acceptance, connectivity, and branch banking experience. Prepaid cards have so far seen limited traction in rural areas owing to lack of inflows into the accounts. Digitizing the agriculture value chain can ensure that farmers can use their money to transact at merchant outlets in rural areas. The card solution developed by Mastercard and Obopay is unique as it has the ability to also work offline in remote areas, ensuring rural acceptance of digital payments for buying farm inputs, agriculture equipment, or other essentials. 

Obopay will link the online Prepaid cards with offline digital wallets at the backend to ensure a seamless experience for users. This will result in digitization of farmer spend, while leveraging the existing acceptance points of sale in villages and semi-urban areas. By building a digital record of farmers spend and income, the solution will also facilitate customized credit. The card will target smallholder farmers, Self Help Group members, small buyers, traders, along with the adjacent rural ecosystem.

Shailendra Naidu, CEO, Obopay, said, “Digital payments can be a game changer for farmers in today’s technologically driven ecosystem. We are proud to collaborate with Mastercard and develop solutions that will empower farmers in a commercially sustainable way by helping them access online payments and credit.”

The offline wallet feature on the card will enable cash-in-cash-out transactions in non-network areas, making it a particularly relevant solution for farmers in remote areas who lack connectivity or cannot afford data. It will also allow farmers to securely receive and store money in multiple wallets on the card and ensure a consistent user experience across products. 

Himanshu Bansal, VP, Digital and Financial Inclusion, Mastercard Community Pass, said, “Farmers in remote areas are often stifled by challenges related to connectivity, data speed, and complexities in using digital platforms. To address these concerns, Mastercard aims to empower them through solutions that are tailored to their needs and ensure transparency in the payments ecosystem. Research has shown that 50% of users who experience transaction failures during their first digital transaction go back to cash. Mastercard is delighted to collaborate with Obopay to digitally empower farmers and eliminate the credit access challenge.” 

Mastercard recently achieved the milestone of benefiting over one million smallholder farmers in India through Farm Pass, its scalable rural and agriculture digitization solution. The launch of the digitally integrated financial inclusion card further strengthens the company’s commitment to digitize the rural ecosystem.

City Today News – 9341997936

22 Luna Clinic partners with Italy’s Brera Medical Technologies to launch Jovena, a state-of-the- art skin regeneration machine

Bengaluru, India – February 21, 2023 – 22 Luna Clinic, a leading provider of skin, hair, and teeth care services, has announced its partnership with Italy’s Brera Medical Technologies to introduce Jovena, a revolutionary skin regeneration machine that combines two modalities into a single device, offering a unique and holistic approach to cosmetology.

The Jovena device, developed by Brera Medical Technologies, will be implemented by 22 Luna Clinic for its procedures, offering clients an elegant and wholesome experience while getting treated for procedures like laser hair removal, skin tightening, skin rejuvenation, and more.

To launch Jovena, 22 Luna Clinic will host an event at its headquarters, located at 5, Rest House Road, Bengaluru (560001), on February 22, 2023. The launch will be attended by nationally and internationally reputed professionals, including Vivek Chakraborty, Managing Director of 22 Luna Clinic, Dr. Niharika Mandhyan, Medical Director of 22 Luna Clinic, Outhay Sananikone of Brera Medical Technologies, and Bharat Sachdev and Monika Vyas of Leader Medical.

The event will include a press conference where global healthcare and technology leaders will interact with the media regarding the implications, relevance, and benefits offered by devices like Jovena.

Vivek Chakraborty, the Managing Director of 22 Luna Clinic, said, “We have all dreamt of achieving picture-perfect features and flawless skin at some point in our lives. 22 Luna Clinic is an attempt to help our clients fulfill these desires in the best way possible. The launch of Jovena brings us a step closer to our goal of making more people aware of the benefits new-age technology has in store for them. We hope this new chapter in the clinic’s journey helps us add to the regal experience we promise our clients!”

For more information, visit Instagram: 22lunaclinic

City Today News – 9341997936

MAP MUSEUM OF ART & PHOTOGRAPHY OPENS  IN SOUTH INDIA’S CAPITAL CITY, BANGALORE 

MAP Museum of Art & Photography. Photo © Iwan Baan

To download high-resolution images: https://tinyurl.com/MAP-Bangalore  

One of India’s outstanding collections of South Asian art will be revealed with the opening of MAP Museum of Art & Photography, housed in a state-of-the-art building in South India’s capital city, Bangalore, opening to the public for the first time on Saturday 18 February 2023. 

MAP has been developed to act as a beacon for South Asian arts and culture worldwide and is the brainchild of philanthropist and collector Abhishek Poddar, who also gifted the founding collection. The Museum is led by its Director, Kamini Sawhney. 

MAP’s collection of more than 60,000 works, ranges widely with a particular emphasis on the modern and contemporary, presenting paintings, sculptures and graphics, alongside textiles, indigenous art, and memorabilia of India’s world-famous Bollywood industry. It deliberately blurs the boundaries between what is regarded as high art and the everyday creativity of the region’s communities. The photography collection is one of the most varied in India with a particular focus on the period from the mid-nineteenth century, right up to the present day.

Speaking about MAP’s purpose, Abhishek Poddar, Founder and Trustee of MAP, said: “As someone who has had the privilege of being surrounded by art all my life, and encountered the ideas of artists from an early age, I came to the realisation that I must share this transformative experience with others.  My hope for MAP is that it can reach people, especially the next generation, in whose hands our future is held. More than half of our population are under 25 years old; no country has more young people. I believe they are the ones, the generation of change,  who will eventually be the real curators of MAP.” 

Kamini Sawhney, Director of MAP, said: “South Asian cultures represent the cultures of nearly a quarter of the world’s population and yet our stories have not been told. At MAP, we are able to draw on the rich resources of our collection as well as commissioning new work from artists, to tell those stories and to speak especially to a young generation whose visual experiences are so greatly influenced by the digital world. We don’t just want to share the undeniable beauty of art, through our programme we want to consider the urgent issues in society that we all face, using art’s power to spark new debates and give us new insights into our own lives.”

MAP’s landmark 44,000 square foot building, located in the heart of Bangalore’s museum quarter is designed by Bangalore based architects, Mathew & Ghosh, and includes five galleries, a café and a rooftop restaurant with sweeping views across the city, a 130 seat auditorium, a library housing extensive research material on Indian art and culture, freely available to students and researchers, and a conservation centre for the protection, maintenance and upkeep of artwork.

The Museum opens with four exhibitions, and a series of new commissions:

VISIBLE/INVISIBLE, examining the role of women in art through the MAP Collection, the exhibition is curated by Kamini Sawhney and the curatorial team, and features more than 130 works, including new commissions and works by leading Indian artists such as Jamini Roy, Bhupen Khakhar, Mrinalini Mukherjee, Ravinder Reddy, Arpita Singh, M.F. Husain. This exhibition is also accompanied by a 240-page fully illustrated catalogue.

Time & Time Again, the first major survey of photographs by acclaimed Indian artist Jyoti Bhatt featuring more than 160 photographs as well as contact sheets and archival materials which chart Bhatt’s photographic journey during the second half of the 20th century. Curated by Nathaniel Gaskell, Director of MAP Academy, with an accompanying illustrated monograph.

MAP also presents a solo show of the artist LN Tallur, who was born in the State of Karnataka, where MAP is located, and who now lives and works between India and South Korea. 

A group of sculptures that depict rishis and yoginis, by celebrated British sculptor, Stephen Cox, made in Indian basalt, are installed in MAP’s Subhedar Family Sculpture Courtyard.

Sculptural commissions by renowned artist and designer Arik Levy, together with works by two of India’s leading contemporary artists, Ayesha Singh and Tarik Currimbhoy, are on display in key locations across the museum.

Supported by Bangalore’s advanced technologies, the new museum is built on the foundations of a pioneering digital format, which was launched in 2020. This includes virtual exhibitions, artists talks, virtual reality experiences, and a series of keynote conversations with international museum directors highlighting the collections. The museum experience for MAP’s visitors is augmented with digital interventions, including the Sasken Multimedia Gallery, enabling the entirety of MAP’s collection to remain accessible, even when specific works are not on display.

Linked to the museum, MAP Academy launched in 2022, under the direction of Nathaniel Gaskell, is an online resource making available South Asian art histories. The Academy offers online courses and access to its rapidly developing encyclopaedia of art history from the region. 

MAP Museum of Art & Photography

Kasturba Road, Shanthala Nagar, Ashok Nagar, Bangalore, Karnataka 56001, India

www.map-india.org

City Today News – 9341997936

MAP MUSEUM OF ART & PHOTOGRAPHY OPENS  IN SOUTH INDIA’S CAPITAL CITY, BANGALORE 

MAP Museum of Art & Photography. Photo © Iwan Baan

To download high-resolution images: https://tinyurl.com/MAP-Bangalore  

One of India’s outstanding collections of South Asian art will be revealed with the opening of MAP Museum of Art & Photography, housed in a state-of-the-art building in South India’s capital city, Bangalore, opening to the public for the first time on Saturday 18 February 2023. 

MAP has been developed to act as a beacon for South Asian arts and culture worldwide and is the brainchild of philanthropist and collector Abhishek Poddar, who also gifted the founding collection. The Museum is led by its Director, Kamini Sawhney. 

MAP’s collection of more than 60,000 works, ranges widely with a particular emphasis on the modern and contemporary, presenting paintings, sculptures and graphics, alongside textiles, indigenous art, and memorabilia of India’s world-famous Bollywood industry. It deliberately blurs the boundaries between what is regarded as high art and the everyday creativity of the region’s communities. The photography collection is one of the most varied in India with a particular focus on the period from the mid-nineteenth century, right up to the present day.

Speaking about MAP’s purpose, Abhishek Poddar, Founder and Trustee of MAP, said: “As someone who has had the privilege of being surrounded by art all my life, and encountered the ideas of artists from an early age, I came to the realisation that I must share this transformative experience with others.  My hope for MAP is that it can reach people, especially the next generation, in whose hands our future is held. More than half of our population are under 25 years old; no country has more young people. I believe they are the ones, the generation of change,  who will eventually be the real curators of MAP.” 

Kamini Sawhney, Director of MAP, said: “South Asian cultures represent the cultures of nearly a quarter of the world’s population and yet our stories have not been told. At MAP, we are able to draw on the rich resources of our collection as well as commissioning new work from artists, to tell those stories and to speak especially to a young generation whose visual experiences are so greatly influenced by the digital world. We don’t just want to share the undeniable beauty of art, through our programme we want to consider the urgent issues in society that we all face, using art’s power to spark new debates and give us new insights into our own lives.”

MAP’s landmark 44,000 square foot building, located in the heart of Bangalore’s museum quarter is designed by Bangalore based architects, Mathew & Ghosh, and includes five galleries, a café and a rooftop restaurant with sweeping views across the city, a 130 seat auditorium, a library housing extensive research material on Indian art and culture, freely available to students and researchers, and a conservation centre for the protection, maintenance and upkeep of artwork.

The Museum opens with four exhibitions, and a series of new commissions:

VISIBLE/INVISIBLE, examining the role of women in art through the MAP Collection, the exhibition is curated by Kamini Sawhney and the curatorial team, and features more than 130 works, including new commissions and works by leading Indian artists such as Jamini Roy, Bhupen Khakhar, Mrinalini Mukherjee, Ravinder Reddy, Arpita Singh, M.F. Husain. This exhibition is also accompanied by a 240-page fully illustrated catalogue.

Time & Time Again, the first major survey of photographs by acclaimed Indian artist Jyoti Bhatt featuring more than 160 photographs as well as contact sheets and archival materials which chart Bhatt’s photographic journey during the second half of the 20th century. Curated by Nathaniel Gaskell, Director of MAP Academy, with an accompanying illustrated monograph.

MAP also presents a solo show of the artist LN Tallur, who was born in the State of Karnataka, where MAP is located, and who now lives and works between India and South Korea. 

A group of sculptures that depict rishis and yoginis, by celebrated British sculptor, Stephen Cox, made in Indian basalt, are installed in MAP’s Subhedar Family Sculpture Courtyard.

Sculptural commissions by renowned artist and designer Arik Levy, together with works by two of India’s leading contemporary artists, Ayesha Singh and Tarik Currimbhoy, are on display in key locations across the museum.

Supported by Bangalore’s advanced technologies, the new museum is built on the foundations of a pioneering digital format, which was launched in 2020. This includes virtual exhibitions, artists talks, virtual reality experiences, and a series of keynote conversations with international museum directors highlighting the collections. The museum experience for MAP’s visitors is augmented with digital interventions, including the Sasken Multimedia Gallery, enabling the entirety of MAP’s collection to remain accessible, even when specific works are not on display.

Linked to the museum, MAP Academy launched in 2022, under the direction of Nathaniel Gaskell, is an online resource making available South Asian art histories. The Academy offers online courses and access to its rapidly developing encyclopaedia of art history from the region. 

MAP Museum of Art & Photography

Kasturba Road, Shanthala Nagar, Ashok Nagar, Bangalore, Karnataka 56001, India

www.map-india.org

City Today News – 9341997936

Mirchi launches ‘You Do You’, to celebrate the month of love in an unconventional way  

As part of its campaign, Mirchi raises awareness and celebrates self-love among consumers across Hyderabad and Bangalore

Bangalore, 17 February 2023: Mirchi, India’s no.1 city-centric music and entertainment company, has launched its latest initiative – You Do You – during Valentine’s Week. As a celebration of the month of love, Mirchi launched this campaign in Hyderabad and Bangalore. Through this initiative, the brand aims to create awareness and initiate/start a dialogue around the importance of self-love and normalize using products that enhance self-pleasure amongst the public.

Mirchi drove conversations around this campaign through multiple channels such as on-air promotions, digital content, and on-ground amplification. For instance, Mirchi on-boarded sex experts and influencers like Dr. Cuterus, Seema Anand, and Kshama Bindu among others who engaged with listeners for discussions on the importance of self-love, self-care, self-pleasure, and taking care of one’s emotional, mental, and physical well-being. Mirchi further leveraged the power of radio by hosting contests on-air where listeners were asked to create parodies of popular Bollywood songs around the theme of loving oneself. Throughout the course of the campaign, Mirchi gave away self-love kits to the winners of the contests. That’s not all! Popular RJs Jimmy and Gaurika took to the streets of Bangalore and Hyderabad, respectively where they created vox pop videos and asked the locals about their perception of self-love and breaking myths. RJ Ridhi and Sarah amplified the initiative on social media by starting a dialogue around embracing self-love and self-pleasure by creating snackable content in the form of Instagram reels.

Commenting on this initiative, M N Hussain, (Business Director- AP, Telangana & Karnataka), Mirchi, said, “Mirchi is known to champion topical conversations through its unique campaign, initiative, and collaborations across markets. This Valentine’s Day, we celebrated the most important form of love i.e self-love. As part of our initiative, You Do You, we wanted to break the taboo regarding personal intimacy/self-pleasure and encourage the public to have conversations about their mental/ emotional & sexual well-being without any hesitations. We hope to continue curating more such engaging and effective initiatives in the future.” 

Catch all the interesting reels and content for Mirchi’s ‘You Do You’ only on @95mirchibengaluru and @95mirchihyderabad.

City Today News – 9341997936