Breakthrough in understanding common childhood cancer

“Scientists studying one of the most common forms of childhood cancer have made an important breakthrough in understanding how the disease progresses”

Bengaluru: Neuroblastoma is a rare type of cancer of the nervous system that mainly affects babies and young children. It often begins in the adrenal gland but in around half of cases the condition has spread throughout the body when it is diagnosed, particularly to bone and bone marrow, and in these high risk cases survival is only about 50%.

A study, led by experts at Newcastle University and published today in Clinical Cancer Research, has focussed on neuroblastoma cells which circulate in the blood and spread through the bone marrow.

It is the first time that circulating neuroblastoma tumour cells have been identified in this way and experts say it is possible to test the effect of newer targeted types of treatments on the circulating tumour cells without the need for an invasive biopsy.

Understanding the disease

Professor Deborah Tweddle, from the newly-formed Newcastle University Centre for Cancer, led the national study and believes that it is a major step forward in trying to personalise treatment as the number of circulating tumour cells indicate the strength of the disease.

She said: “Our study is an exciting development. It has improved our understanding of the spread of neuroblastoma and why some young patients may be at high risk of the disease advancing.

“If the numbers of circulating tumour cells prove important in predicting the effects of chemotherapy then, in the future, we will hopefully be able to tailor treatment to an individual patient’s needs.

“Through a greater understanding of neuroblastoma we hope to eventually improve the cure rate and, for those children who survive, we want to make sure that their quality of life is as good as possible after treatment.

“Our ultimate aim is to give those with this devastating disease the best chance possible and increase survival rates.”

This study is an example of the pioneering research that is taking place at Newcastle University Centre for Cancer, with a focus on the ‘discovery to trial to healthcare pathway’.

Scientists collected blood and bone marrow samples from patients at five paediatric oncology centres in England and Scotland. A total of 40 patients were studied, 23 had high risk neuroblastoma at diagnosis. The team analysed the samples using specialist equipment – an Image Stream Flow Cytometer run by Dr David Jamieson – to count the number of tumour cells circulating in the blood and bone marrow by labelling the tumour cells with an antibody against a molecule called GD2 present on neuroblastoma cells and photographing them. Anti-GD2 antibody therapy is now routinely used for treatment of patients with high risk neuroblastoma.

Experts also collected the plasma of the blood after the cells were removed and found that they could still detect small pieces of tumour DNA. Genetic tests were carried out on the DNA and it was identified that they were similar to that of the main tumour.

The ImageStream Imaging Flow Cytometer, housed at Newcastle University, was funded in 2013 with a grant of £438,000 from the Sir Bobby Robson Foundation. Sir Bobby launched his Foundation in 2008 and it has gone on to raise over £13.5 million to find more effective ways to detect and treat cancer.

Professor Tweddle, an Honorary Consultant in Paediatric Oncology at the Great North Children’s Hospital, Newcastle, said: “To our knowledge, this is the first study in the world to use this type of specialist equipment to look for circulating tumour cells in neuroblastoma.

“Clearly it is early days, but this study is promising as it means that we can look at tumour cells as well as tumour DNA from the same blood sample. Therefore, if it’s too hazardous to biopsy the main tumour we can get all the important genetic information we need from a blood test.”
Further research will look at a much larger number of patients and will be done as part of the next European high risk neuroblastoma trial, which is hoped will be open in the UK next year.

Patient’s perspective

Gemma Lowery sadly knows first-hand the devastation that neuroblastoma can cause.
Her inspirational son, Bradley, died at the age of six after bravely battling the illness from being a toddler. When it was revealed that the condition was terminal, Bradley appeared as mascot for his beloved Sunderland AFC and struck up a close bond with striker Jermain Defoe.

Gemma, of Blackhall Colliery, County Durham, has welcomed the Newcastle University research as she says it is key that there is a better understanding into the development of the condition.

She said: “It is extremely important that as much research as possible is done into neuroblastoma to help improve treatments for children with the condition. “In general, not enough research is done into childhood cancer so the fact that Newcastle University is leading the way in studying neuroblastoma is fantastic. “It’s great that this research is a stepping stone towards personalised treatment as the standard treatment currently given is gruelling. Bradley was on life-support for 15 days, not from the cancer but from the effects of the chemotherapy.

“The Bradley Lowery Foundation is pushing for more people to become involved in scientific research and this is an example of the importance of it.”       

Information about the Bradley Lowery Foundation Research Fund can be found here: http://bit.ly/BLFresearch

For more information, please visit Newcastle University, UK website: http://www.ncl.ac.uk/

City Today News

(citytoday.media)

9341997936

CASE India becomes a full liner with launch of CX220C Excavator

Bangalore, 10th December 2019:

CASE Construction Equipment, a brand of CNH Industrial, has unveiled the long-awaited Crawler Excavator CX220C to its product portfolio today at the 10th edition of the International Construction Equipment and Construction Technology Trade Fair – CII EXCON 2019. This globally renowned excavator will now be manufactured at the brand’s plant in Pithampur and available in the Indian market from April 2020 onwards.
The CASE CX220C is specially designed for tough applications. The machine is equipped with a powerful and reliable FPT Industrial engine to ensure high productivity with low fuel consumption and is highly suitable for stone quarry, road works, general construction and earthwork. With the launch of this new product, the brand has become a full liner in India, further strengthening its leading position in the country’s construction industry. In addition to excavators, CASE India is also displaying its complete line-up of vibratory compactors, backhoe loaders, crawler dozers, motor graders and skid steer loaders. This wide range of equipment illustrates the brand’s ability to cater to activities as diverse as urban construction, road building, infrastructure, mining and agriculture.

Commenting on the occasion, Mr. Raunak Varma, Country Manager, CNH Industrial India said,” CASE India embarks on a new journey with the launch of a locally-manufactured excavator. India is one of the biggest construction equipment markets and one of the fastest growing economies in the world. It is a key part of our growth strategy. The Indian portfolio is now at par with our global portfolio and we are glad to extend the same global services in India. Today with the launch of our new product; we have upped the ante in our offerings to the Indian market. We are expanding every year in terms of portfolio, manufacturing capabilities and our customer touchpoints so as to keep the momentum going.”
Speaking at the launch, Mr. Puneet Vidyarthi, Brand Leader, CASE India said, “At CASE India, we have always endeavored to provide innovative machines and the new CX220C Excavator is another step in this direction. With our range of compactors, graders, backhoe loaders and dozers, we already have a strong position in the construction segment and the new excavator will help in consolidating CASE India’s position in the crawler excavator segment.”
He further added, “Our excavator is customized to India’s specific requirements and comes with CASE’s promise of strong performance and efficient technology. The launch of this new product is an example of how CASE stays ahead by constantly innovating and upgrading its portfolio to meet customers’ needs.”

To fulfill business queries on site at EXCON, CASE’s commercial, product support and its financial services business CNHi Capital will be available to demonstrate and provide information on the brand’s portfolio of business solutions, financing packages, extended warranties, maintenance programme, total cost of ownership and after sales service.

PRODUCT DETAILS – CASE CX220C Excavator
The CX220C Excavator has an operating weight of 22 tons and is equipped with a FPT 6-cylinder fuel-efficient electronically controlled engine. It develops a gross power of 117 KW (157 hp) and peak torque of 622 Nm at 1800rpm. The new generation FPT engine is developed by CASE sister brand FPT Industrial. Additionally, the excavator comes with five energy saving controls & ECO.
The gauge function enables the continuous monitoring of the fuel consumption that helps save fuel cost. Robust design, Heavy duty Arm, Boom & Undercarriage structures improves durability; which also contributes to lower cost of ownership. CASE India’s excavator also comes with an easy maintenance from ground level for user comfort.
The CX220C Excavator is a perfect machine for every application, it comes with three available power modes and 10 auxiliary hydraulic settings. It offers an arm length of 1.9 m, 2.4 m and 2.9 m & 5.4 m boom length to cater to customer needs. Its 152kN Bucket & 132kN arm digging force ensures higher productivity. Its 6.59 m dumping height ensures safe loading in a high body dumper. The CX220C Excavator comes with a maximum travel speed of 5.6 km/hr and a swing speed of 11.5 rpm. The range of bucket sizes available are (0.9, 1.0, 1.1 cu.m) as per material density, application and customer requirements.
The CX220C Excavator is equipped with CASE India’s renowned Telematics system which provides real time updates. The spacious HVAC Cabin comes with an Auto Climate Control function feature and a radio. The cabin has an integrated 7-inch LCD Monitor for real time parameter monitoring. An on board diagnosing system is added to the machine that gives a full measure or status of the machine with notifications on issues or need for repair.

CASE Construction Equipment sells and supports a full line of construction equipment around the world, including the No. 1 loader/backhoes, excavators, motor graders, wheel loaders, vibratory compaction rollers, crawler dozers, skid steers, compact track loaders and rough-terrain forklifts. Through CASE dealers, customers have access to a true professional partner with world-class equipment and aftermarket support, industry-leading warranties and flexible financing. More information is available at http://www.CASEce.com
CASE Construction Equipment is a brand of CNH Industrial N.V., a World leader in Capital Goods listed on the New York Stock Exchange (NYSE: CNHI) and on the Mercato Telematico Azionario of the Borsa Italiana (MI: CNHI). More information about CNH Industrial can be found online at http://www.cnhindustrial.com.

City Today News

(citytoday.media)

9341997936

IIM Udaipur Launches Business Review Magazine Encompassing Impact-oriented Research and Insights Valuable for Management Professionals

December 10th, 2019; Bangalore: Indian Institute of Management Udaipur, today, launched its biannual IIMU Business Review Magazine in the IT capital of India – Bangalore, which complements the theme of its first issue – ‘Digital Business.’ This initiative aims to make high-quality, impact-oriented research accessible to practitioners and provide insights from experts that will be valuable for management professionals. Along with the Chief Guest- Mr. Ashok Soota, Executive Chairman and Co-founder, Happiest Minds, one of IIM Udaipur’s Board of Governors Ms. Mythily Ramesh, Co-founder and CEO, NextWealth and Prof. Janat Shah, Director, IIM Udaipur also participated in the launch.
Prof. Janat Shah, Director, IIM Udaipur said, “IIMU Business Review Magazine will bring the world of academic researchers and practitioners closer by showing how each can inspire and stimulate the other. This magazine would eventually offer a vast pool of resources, editorial columns, guest articles, research insights and perspectives from management gurus and IIM Udaipur faculty members useful for management professionals.”

Addressing the attendees, Chief Guest – Mr. Ashok Soota, Executive Chairman, Happiest Minds, said, “-I would like to congratulate IIM Udaipur for Launching Business Review Magazine and Digital Enterprise Management. Creative use of new disruptive digital technologies to create new markets improve productivity, streamline processes, meet new customer expectations and enhance customer expectations; ultimately the real test is that it must improve profitability. The Future of digital enterprise is here and for leaders to brace for the impact is the need of the hour. To win at the enterprise game, resources in the form of research publications, one such as IIMU Business Magazine will help in transforming the perspective of the global business community.”
The need for such a B-school magazine has stemmed from several technological and business advancements occurring at the global level and affecting managerial and business activities today. The research adds to the knowledge which ultimately can be transferred to the world of practice.
The first issue features an interview with Mr. Satish Kumar Gupta, MD and CEO, Paytm Payments Bank on transforming banking and payments in India. Tapping into the world of a digital enterprise, Dr. Y Shekar, In-Charge, Centre for Digital Enterprise, IIM Udaipur, talks about the skills needed in the digital era.
Recently, IIM Udaipur partnered with several leading companies across business verticals including Quikr, IBM, InfoEdge, Accenture and ITC Infotech to help bridge the gap between academia and industry needs in the digital era. IIMU also got recognition across the country for its recent listing in FT Masters in Management Rankings 2019 which includes top B-schools from Europe, Asia and North America. IIM Udaipur also launched the first-ever 12-month, full-time, residential MBA in Digital Enterprise Management (DEM).

City Today News

(citytoday.media)

9341997946

SEMrush unveiled report highlighting the Nuances of Content Marketing Landscape

*Released a report on ‘State of Content Marketing’
SEMrush, the leading online visibility management platform unveiled report on the ‘State of Content Marketing’ during the biggest SEMRUSH Marketing Show in India. The report reveals trends that are shaping the content marketing landscape. The story was created after analysing more than 450,000 tweets, 700,000 blog posts, and responses by more than 1,200 marketers to a survey. It was compiled after analysing data gathered between January and September 2019.

Twitter Analysis
The SEMrush study found the top 20 hashtags to appear with #ContentMarketing. The most popular #ContentMarketing tweets: #digitalmarketing, #marketing, #seo, #socialmedia, and #smm appeared 71%, 52%, 36%, 35%, and 27% of the time, respectively. The top 5 topics discussed in tweets with #ContentMarketing were strategy, social media, SEO, statistics, and AI. Of these topics, strategy was discussed 29% of the time; far ahead of social media at 11%. The visual content accompanying tweets consisted of images 50% of the time. Links accompanied tweets 72% of the time.
Authors of the most retweeted posts containing #ContentMarketing were ranked based on the number of likes, retweets, and performance of tweets published by them. The most famous author was Mike Schiemer.

Google Analysis
The top 5 Google searches related to content marketing were: “content marketing strategy”, “content marketing institute”, “content marketing agency”, “content marketing examples”, and “content marketing definition”. Each was searched an average of 6600, 5400, 3600, 3600, and 2900 times, respectively every month. The top 5 questions posed on Google about content marketing were: “what is content marketing?”, “what is content strategy”, “why is content marketing important”, “why content marketing”, and “what is content marketing strategy”.
The SEMrush report highlights the importance of strategy to content. It also highlights that SEO and content go hand-in-hand and social media is the preferred channel for distributing content. It also highlights that visuals draw engagement.
The report captured the most expensive keywords bids in the content marketing industry. At $37.4, the keyword “email marketing content writing” was the costliest. Organisations are willing to pay a lot for a single lead as a single click on a paid result can cost more than $37.

Blogs Analysis
Traffic to blogs in the three most expensive industries for digital marketers: Insurance, online education, and marketing arrived 63.69%, 61.65%, and 69.03% of the time, respectively, following an organic search. The top-performing articles on insurance, online education, and marketing had word lengths of 3791, 3674, and 5714, respectively.
SEMrush’s analysis shows that organic search remains the most effective way to draw traffic to industry blogs.

Content Analysis
SEMrush’s analysis of content showed articles having word lengths exceeding 3,000 attracted three times more traffic, two times more shares, and 3.5 times more backlinks than articles of average length. Short essays are 4.5 times less likely to be shared than long articles. The most shared items are listicles, followed by guides, and how-to articles. The report showed that articles with long headlines (14+ words) get more traffic, are twice as likely to be shared, and five times more likely to have backlinks than articles with shorter headlines (7-10 words). A possible reason is that long headlines are cleverer, which attracts audiences.
Structured content attracts more traffic. Articles that have h2 and h3 perform better. The study shows 36% of articles with h2 and h3 are high performing with respect to traffic, shares, and backlinks. The study also showed less than 15% of articles having word length exceeding 3,000 are not shared.

Content & Industry
SEMrush found that 91% of companies surveyed had a content marketing strategy. 77% of companies surveyed had a content marketing strategist. 43% of companies believed their content marketing strategy was good. And the two most effective content marketing tactics were search engine optimisation, and repurposing and updating existing content.
The key metric by which companies measured the success of their content was how much organic traffic it generated, followed by many leads it created. The biggest priority of companies in 2020 was generating more leads using content.
Companies overwhelmingly realise the importance of content. They prize high-quality content that drives organic traffic to sites. The SEMrush report shows the deeper nuances of content by highlighting what kind of articles add the highest value. This knowledge will allow companies to create content that drives traffic organically to their sites and generate more leads.
The link: https://www.semrush.com/ebooks/state-of-content-marketing/

City Today News

(citytoday.media)

9341997946

Acer’s Mega eSports Tournament “The Predator Gaming League – India Finale” Concludes in Bengaluru

“Indian Rivals” emerge as the ultimate champions for PUBG PC at India Finale
*The team will now represent India in the Asia Pacific Finale to be held in Manila in February 2020

Bengaluru, December 8, 2019: Acer, the market leader in PC gaming in India announced the winner of its 3rd Edition of mega eSports Tournament Acer Predator League India 2020, India held at Phoenix Market City, Bengaluru where 16 finalists from PUBG PC competed against each other. Team Indian Rivals emerged as the ultimate winner to compete for the total prize pool of USD 400,000 at the Asia Pacific finals.

Acer Predator League is a landmark event which was the culmination of numerous offline and online tournaments across 5 cities (Mumbai, Pune, Chennai, Bengaluru and Kolkata) after 2 months of gruelling competition. Over 449 teams registered from across India to compete PUBG PC competition with online knockout rounds across gaming cafes from multiple cities.

The entire atmosphere at Phoenix Market City was filled with gaming lovers and fanatics who witnessed some excellent clash between the best teams. The popularity and acceptance of PUBG in India has opened new doors of opportunity for gaming enthusiasts to showcase and flaunt their skills.
Commenting on this, Mr. Chandrahas Panigrahi, CMO and Consumer Business Head, Acer India said, “We are delighted to announce the winner of Acer’s 3rd edition of Predator League 2020 India finale held in Bengaluru. We are witnessing the rise of eSports in India and the online gaming industry is rising too with the increase of affordable PC hardware in the market. We observed thousands of people getting excited about this event and it has so far been the largest eSports tournament in terms of footfalls.”
Commenting on its win, Team Indian Rivals said “It’s a real honor to receive this recognition. On behalf of the Indian Rivals team, I would like to thank Acer Predator League for organizing this event and giving us a platform to represent India at the Grand Finale to be held at Manila in February 2020. I and my team were practicing a lot for this opportunity to come and take this trophy home. Today, not only our team but all the other 15 teams who have participated along with us also played very well.”
The earlier two editions of India Predator League Finale received marvellous response from the gaming community especially in the PUBG category. PUBG is the current game sensation among the youth and Acer grabbed this opportunity to provide a platform to the gaming enthusiasts.
The winning team of this India Finale tournament gets an all-expense paid trip to Manila to take part in the Asia Pacific Grand Finale and compete for the total prize pool of USD 400,000.

Ranging from Gamers to gaming and technology enthusiasts, everyone witnessed the best eSports battle along with an exciting COSPLAY competition. Acer also showcased its most awaited Predator Thronos Gaming Chair along with other cutting-edge gaming machines and accessories. The live event was also broadcasted on Acer’s social media channels which was watched by thousands of enthusiastic fans from across India.

Acer is the No. 1 gaming brand in India and their predator gaming line has earned countless industry awards and accolades for giving a competitive edge to gamers. This series of campaigns is held by Acer to reinforce the commitment of Predator in supporting the gaming industry in the world and in Asia Pacific region in particular. Acer Predator is brand with the most complete gaming devices line ranging from laptop, desktop, monitor, tablet & projector.

City Today News

(citytoday.media)

9341997936