Škoda Auto India launches new brand strategy based on the new brand philosophy -‘Let’s Explore’

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Releases new 360-degree marketing campaign – “Make every KM count”
Focus is on the Spirit of Exploration and how the brand has been a bold companion in the extraordinary journey for generations
Campaign’s ethos measures distance in experiences rather than kilometres

Mumbai, July 20, 2023 – Škoda Auto India announced its new brand philosophy – “Let’s Explore”, with a high impact marketing campaign, “Make every KM count”. This development is part of the company’s larger brand strategy that began in 2022 with the unveiling of the Vision 7S design study and announcement of the new logo. The transformation was to encapsulate the transition into a rapidly changing world and customer aspirations ably captured in the new logo and lettering.

Speaking on the new campaign, Petr Šolc, Brand Director, Škoda Auto India, said: “The automotive sphere in India and the world is going through a massive transformation. Our brand has always had human touch and customer orientation as an integral part of our DNA. This enables us to understand the ever-evolving needs and meet aspirations of our customers. ‘Make every KM count’ reflects this spirit of our cars and our customers who equate numbers in the odometers not as kilometres, but as clocking of journeys and experiences.”

Indian customers are passionate about their cars, which form an integral part of their lives. The new marketing campaign encapsulates the ethos of Indian traditions and also the growing aspirations of ‘new India’ – who have great ambitions and love to explore. ‘Make every KM count’ reflects this spirit of Škoda cars and the Škoda family.

The brand’s new philosophy “Let’s Explore” has been released globally in more than 50 markets. India is a pivotal market for Škoda and this campaign is tailor-made to fit the modern Indian customer mind-set and their evolving ambitions. The customer-centric narrative reflects Škoda customers’ love to explore places, encounter new cultures, and curiosity for adventures. The all-new, 360-degree multimedia campaign with innovations spread across the channels focuses on a contemporary audience that pursues their passion to explore their world.

At the centre of the campaign is the sentiment which emphasises that kilometres are not a measure of the distance travelled, but is a measure of memories, experiences and opportunities. “Let’s Explore” is built on the spirit that the more we explore, the smarter we become.

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KRAFTON Unveils BATTLE GROUNDS MOBILE INDIA SERIES 2023, with a Prize Pool of INR 2 Crore; Registrations for Participants Open on 24th July

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  • The Grind format with invited teams begins on 20th July
  • BGIS Grand Finals will be a LAN event and will be open to fans as well as broadcast in 10 languages across India

Bangalore, July 20th, 2023: KRAFTON, Inc. announces BATTLEGROUNDS MOBILE INDIA SERIES (BGIS) 2023, the first ever BGIS tournament with a LAN event finale. Touted as the biggest Battle Royale Esports tournament in India, BGIS will witness thousands of teams competing for a prize money of INR 2 crore. Keeping in sync with its commitment to provide local experiences for players and fans, the Grand Finals of the event will be broadcast in 10 languages, including English, Hindi, and 8 other regional languages, making sure the excitement reaches every corner of the country.

BGIS 2023 will commence streaming on July 20th and conclude on October 14th, 2023. The tournament has been divided into two phases: the Online qualifiers and Offline Grand Finals which will be held on-ground from October 12th to 14th, with fans being welcome to attend.

Commenting on the tournament, Sean Hyunil Sohn, India CEO, KRAFTON, Inc. said “We are thrilled to announce BGIS 2023 as our latest esports tournament. Here at KRAFTON, we dedicate our efforts to provide a platform for amateur and professional players to showcase their talent and develop their skillset and BGIS is a pivotal stepping- stone in this journey. Our commitment lies in bringing forth new and innovative gaming events and tournaments for our community, providing them invaluable opportunities to establish their presence in the gaming world. BGIS 2023 is just the beginning of a thriving gaming community.”

BGIS 2023 commences with The Grind where 256 invited teams will compete fiercely to secure their position among the top 64 teams, who make it to Round 2 and Round 3 of the tournament. The Grind will determine which of the invited teams, as well as the players that advance via the In-Game Qualifiers, will compete in the main event. Fans can catch The Grind on KRAFTON INDIA ESPORTS YouTube channel, starting 20th July, every day at 12pm IST.

Registrations will take place from July 24th to August 2nd, with verifications taking place from August 3rd to August 9th. Players should make sure to enter details correctly to avoid elimination in the verification stage. From August 10th to August 17th, the verified teams will engage in intense in-game qualifiers through 15 classic matches, with their top 10 match scores determining their rankings.

Of this, 2048 teams will qualify for Round 1. These 2048 teams will then play in a group of 16 from Round 1 – Round 6 wherein the top teams will keep proceeding to the next round, leading up to the electrifying Grand Finale. The doors will be wide open for fans, as the best of the best clash for the ultimate glory in the LAN event, which will be held from October 12th to 14th.

For more information, visit the official website www.esports.battlegroundsmobileindia.com, which will go live on 24th July for registrations and will also be regularly updated with results and additional activities.

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Bosch Global Software Technologies collaborates with Bangalore City Police

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Setting up Community Engagement and Training Centre to work hand-in-hand with the community to address shared concerns

The hub creates a safe and empowered society by closely involving various social groups and sensitizing the public on relevant topics
Offers well-equipped infrastructure for the police force to address any potential challenges arising from outbreaks or any other emergencies
Bangalore, 20.07.23 – Bosch Global Software Technologies (BGSW), formerly known as Robert Bosch Engineering and Business Solutions (RBEI), announces the setting up of the Community Engagement and Training Center at Koramangala Police Station. The project, envisioned as a community hub and designed in the backdrop of the COVID-19 pandemic, will aid the Bangalore City Police through community collaboration and prepare to mitigate future outbreaks and pandemics through a participatory approach.
Located at Office of Deputy Commissioner of Police, South-East Division in Bangalore, this multifunctional hub is designed to facilitate training programs, meetings, and strategic planning, while fostering an environment for effective community engagement. With a capacity to accommodate up to 100 people, hub represents a significant step towards enhancing the relationship between law enforcement and the community.
This versatile space can serve as a training centre, meeting hall, and war room, enabling the Bangalore City Police and community members to work together seamlessly and effectively. The infrastructure is uniquely constructed using the Brutalist style of Architecture Design. It is eco-friendly, i.e., without any plastering or painting, thereby reducing the carbon footprints of the building.
The windows and doors were built using basic aluminium extrusions, thereby avoiding timber use. Apart from being sustainable and eco-friendly, this design is very functional when it comes to thermal effects and acoustic advantages. This kind of construction can be built faster and easy to maintain, compared to ordinary plastered and painted buildings.
RK Shenoy, Senior VP – Mobility Engineering & Member of Executive Leadership Team, at Bosch Global Software Technologies (BGSW) says the project is not limited to structure but how communities get involved closely and promote a safe empowered society. “The Stakeholder Visioning Exercise helped us ideate on how this Center could be a true potential for the community, wherein the Police Force becomes an agent of goodness and various social groups could come and sensitize the public on many relevant topics of the day. The infrastructure could aid the Police Force to join hands with the community and be prepared to mitigate future outbreaks and beyond pandemics through a participatory approach. This ideation led to the creation of a Community Engagement Centre at Koramangala Police Station,” said RK Shenoy.
Shri. C K Baba, IPS, Deputy Commissioner of Police, (South-East) Bengaluru City, said, “We are thrilled to see the establishment of the Community Engagement and Training Center at Koramangala Police Station. This multifunctional hub represents a significant step towards enhancing the relationship between law enforcement and the community. We applaud BGSW for their commitment to community collaboration and look forward to the positive impact this center will have on our city that aims to bring organisations, law enforcement and citizens closer.”
BGSW proudly handed over the setup to the officials on February 10, 2023 with hopes that it will be utilized to serve the community and the people from the neighbourhoods. On March 8, on occasion of International Women’s Day, the community hub hosted a session for Women in the Police Force, recognizing the work of the Rani Chennamma Pade who have been focussing on awareness campaigns for the safety of women citizens across the city.

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OYO launches its premium resorts brand ‘Palette’

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20 July 2023: Global hospitality technology company OYO has entered premium resorts and hotels category with the launch of its new brand-Palette. Similar to the various colours on a ‘palette’, the company has curated a range of upscale resorts and hotels for travellers seeking a premium experience at competitive prices.
The move comes as a part of OYO’s ongoing efforts to make its premium property portfolio more versatile. Palette resorts will be strategically located in popular leisure destinations across India, while also catering to business leisure or bleisure travellers looking for quick getaways and staycations.
Owing to the rise of middle class and higher disposable income, luxury hotels and resorts segment is witnessing an unprecedented growth in India. Urban millennials and GenZ today are seeking more authentic and unique experiences, and don’t mind spending extra to attain the same. As per a recent FICCI report, Indian luxury hospitality market has projected an annual growth rate of 12.8 % between 2015 and 2025. The pan-India premium hotel occupancy will witness a decadal high of 70-72% in FY2024, as per ICRA

In tandem with this, the Palette category has been curated keeping mind the evolving needs of new age travellers. From elegantly designed rooms and serene spaces to fine dining experiences and recreational activities, Palette resorts are equipped with all modern amenities for a rejuvenating experience.
OYO has started 10 Palette resorts as a pilot in cities like Jaipur, Hyderabad, Digha, Mumbai, Chennai, Manesar and Bangalore. The company will add 40 more Palette resorts to its portfolio by Q2 FY 2024. The expansion will encompass destinations like Delhi-NCR, Kolkata, Amritsar, Shimla, Goa, Udaipur, Pune, Mussoorie, Srinagar and Kochi.
Elaborating on the plan, Anuj Tejpal, Chief Merchant Officer, OYO said, “Today, travellers are seeking more than just a place to stay; they are craving unique and memorable experiences. This paradigm shift, fuelled by rising disposable incomes, has prompted us diversify our portfolio and introduce Palette brand. We have seen a very encouraging response for the existing 10 properties and the addition of new destinations will help us in having a more holistic portfolio for our guests’”
Commenting on his association with OYO, Arun Elango, Owner, Palette – Coastal Grand Hotels & Resorts said: “I am delighted to be a part of this exciting new venture by OYO- it has been a very positive and enriching experience so far. The partnership has helped me in showcasing the uniqueness of my resort while benefitting from the extensive reach and operational expertise of OYO. It has been instrumental in elevating the quality of service and experiences we offer to our guests. I am excited about the future and prospects that this partnership holds.”

Other premium brands under OYO’s umbrella include names such as Townhouse Oak, OYO Townhouse, Collection O, and Capital O. The company is planning to add 1800 new properties to its premium portfolio by the end of 2023.

OYO hotels can be booked through a simple three click booking process on OYO Hotels app. Customers choose OYO’s platform for many reasons, including accessibility to hotels at competitive prices, quality accommodation, ease of use of the app, personalization, and flexibility of the platform. Customers can also resolve their queries quickly with OYO’s 24*7 chatbot – Yo! Chat.

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Save Big on Parents’ Day: Flat 20% Discount on Wonderla Park Entry Tickets for Online Bookings!

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National, 23rd July 2023: Wonderla Holidays Ltd., India’s largest amusement park chain is thrilled to offer a special deal for Parents’ Day on July 23, 2023. Parents can visit the park for the same price as children, enjoying a 20% discount. This fantastic opportunity is only available online, so parents who bring their kids to the park can take advantage of this amazing chance to bond with their loved ones while having a blast at Wonderla.
Wonderla parks are offering a flat 20% discount on park tickets as a way of saying thank you for the vital contribution they make to their children’s lives. This offer is available only for online tickets. Parents may take advantage of the exhilarating rides, riveting shows, and wonderful attractions while enjoying significant discounts with this limited-time deal.

Commenting on this, Arun K. Chittilappilly, Managing Director, of Wonderla Holidays Ltd., said “We understand the importance of family and the integral role parents play in their children’s upbringing. And this Parents’ Day, we wanted to show our gratitude by offering parents a chance to experience the park at a special rate. We invite parents to join us on July 23rd for a day filled with laughter, excitement, and unforgettable experiences that the whole family can enjoy”.
Wonderla encourages visitors to book their entry tickets in advance through online portal https://bookings.wonderla.com/.For further information visit https://www.wonderla.com/offers/20-discount-on-park-entry-tickets-for-parents-at-wonderla.html or call on:
Bengaluru: +91 80372 30333, +91 80350 73966
Hyderabad:  0841 4676333, +91 91000 63636
Kochi: 0484-3514001, 75938 53107

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