Austrade Education and Future Skills Initiatives and Australia–India Cybersecurity Hackathon Challenge launched at AIBX 2022 Business Mission event in Bengaluru

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Bengaluru, 30th September 2022: As a part of the AIBX 2022 Business Mission, the Australian Trade and Investment Commission (Austrade) launched future skills initiatives, the Australia-India Cybersecurity Hackathon Challenge along with key partnerships and initiatives in Bengaluru today.

Austrade’s future skills initiatives will support skilling capacity in India by upskilling India’s workforce through world-class Australian vocational, training and education programs. Austrade will bring a delegation of Australian skills providers to India early 2023, to exchange ideas and partner for success with Indian counterparts.

To support tech collaboration, Austrade has partnered with NASSCOM and 2 universities for the Australia-India Cybersecurity Hackathon Challenge. This program will bring together industry and academia to showcase the cyber credentials of Australian and Indian universities and their students.  Students competing in this challenge will tackle real-world challenges, during the hackathon, with the help of industry experts.  

Speaking at the launch, Mr Xavier Simonet, Chief Executive Officer, Australian Trade and Investment Commission, Australian Government said, “Australian Government Education initiatives are designed to shape the global careers of Indian students. We work closely with the students to assure world-class education, skills to support strong careers pathways and an unmatched lifestyle for students. Since the early 2000s, Australia has become a destination of choice for Indian students pursuing higher education internationally and will continue to have a strong relationship with the students. This year’s AIBX 2022 business mission comes at a time when Australia and India are more strategically and economically aligned and our focus turns to bringing Australian skills and curriculum to be delivered in India through partner institutes.”

Dr Monica Kennedy, Senior Trade and Investment Commissioner, Australian Trade and Investment Commission also announced several Australia-India partnerships. These announcements were witnessed by Mr Xavier Simonet, Chief Executive Officer, Australian Trade and Investment Commission, Australian Government.

  1. The UNISA–Accenture partnership is a 10-year program. UNISA will offer a Bachelor of Digital Business program for which content is provided by Accenture. It also includes opportunity for Accenture scholarships and internships for students.
  1. Australia’s Griffith University, UpGrad, Insofe and UpGrad Atlas signed a partnership for 3+2 transfer arrangement for UpGrad students to Griffith University for a Master of Information Technology program.
  1. Curtin University signed a partnership with TEXMiN, the technology innovation hub of the IIT-Indian School of Mines Dhanbad. This partnership will foster development and commercialisation of cyber-physical system based services & products related to exploration and mining. The signing will also see the establishment of a world-class center at the IIT ISM Campus at Dhanbad.

Dr Kennedy also launched Study Australia’s “India Student Hub (Digital Education Hub) toolkit” which provides Indian students with access to course search tools, an employability hub and masterclass library to help identify their strengths, scope career options and build their employability skills. Students will also have access to course information to identify the best courses for their careers. The hub elevates ‘Study Australia’ brand positioning through omni-channel campaigns and special projects like the Industry Experience Program, Study Entrepreneurship Challenge, and Study Australia showcase. The site also hosts the ‘partner hub’ which provides up-to-date information to education partners.

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SPARSH Hospitals partner with MGM Healthcare, Chennai to offer Heart and Lung Failure management and Transplant program in Bengaluru

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  • This new initiative will cater to the increasing number of patients in Karnataka in need of heart and lung Failure management and transplant
  • The program will be led by India’s largest and highly experienced team of transplant specialists from MGM Healthcare, Chennai who have completed over 500 heart and lung transplants in India
  • Bengaluru, 30th September 2022: SPARSH Group of Hospitals has partnered with MGM Healthcare, Chennai, a leading quaternary care super-specialty hospital in Chennai, to establish a heart and lung failure management and transplant program in Bengaluru. As a part of the initiative, SPARSH in association with MGM Healthcare will offer a comprehensive transplant program covering heart and lung transplants. An estimated 5 lakh Indians die each year waiting for organ transplants. A report by NOTTO (National Organ and Tissue Transplant Organisation) suggests that close to 50,000 people suffer from heart failure in India each year, yet only 10 to 15 heart transplants are undertaken annually. The deceased organ donation rate in India at less than 1 percent per million population, is a major handicap and translates to less than one person per million opting to donate their organs. Superstitions and stigma, lack of transplant coordinators, and lack of required infrastructure for certifying and maintaining brain-dead patients are the reasons behind the low donation numbers in India. While the lack of organ donation is one side of the story, another aspect is the absence of required processes, qualified professionals, and necessary hospital infrastructure facilities. SPARSH Multi-Organ Transplant Centre has been designed to address the gaps that exist in organ transplant and the management of organ failure. Over the last several years, SPARSH has been undertaking pioneering work in the areas of Liver, Kidney, in Karnataka. With this collaboration with India’s Largest Heart and Lung Transplant Team at MGM Healthcare, Chennai, SPARSH will now provide heart and lung transplants for patients with end-stage heart and lung failure. In the event of availability of organs, a team of heart & lung transplant experts from MGM Healthcare will carry out the procedure at the state-of-the-art SPARSH Multi Organ Transplant Centre at Mysore Road, Bangalore. SPARSH will provide the necessary pre operative transplant work-up. MGM Healthcare’s heart and lung transplant team is led by Dr. KR Balakrishnan, a renowned cardiothoracic surgeon and heart-lung transplant specialist with over 30 years of experience in the field. Dr. Balakrishnan has a record of completing over 503 heart and lung transplants and he has performed over 16,000 cardiac surgeries for various types of heart diseases and disorders.
  • Speaking on the occasion, Dr. Sharan Shivaraj Patil, Chairman, SPARSH Hospital, said, “We are happy to partner with MGM Healthcare, Chennai to offer a comprehensive and state-of-the-art heart and lung transplant programme for the people of Karnataka.
  • Dr. KR Balakrishnan is a leader in the field of heart and lung transplantation. His expertise and in-depth understanding of the intricacies of heart and lung transplant will allow us to build a transplant program in the shortest time, and offer the best of care for our patients.” “At SPARSH Hospital, our aim is to increase the overall organ transplant numbers in Karnataka by significantly improving the utilization of organs. With our infrastructure, skilled paramedics, and critical care support along with MGM Healthcare’s experienced multidisciplinary team of experts, we want to mitigate the gaps in organ transplants in Karnataka”, Dr. Sharan added.
  • Dr R Ravi Kumar, Sr.Consultant & Associate Clinical Lead -Cardiology & Heart Failure Program, Cardiology & Heart Failure Program, MGM Healthcare, said, “Heart failure is a condition where the heart has to work much harder to pump blood and meet the body’s needs. If identified early, there is a much better chance of treating the condition. Heart transplant for end-stage heart failure has shown tremendous success. At MGM Healthcare, we have seen many stories of long-term survivorship and improved quality of life post transplant. Through this partnership with SPARSH, we want to impact many more lives and emphasize the positive impact it can have”
  • Dr. KR Balakrishnan, Chairman & Director, Institute of Cardiac Sciences, Director of Heart and Lung Transplantation Programme and Mechanical Circulatory Support, MGM Healthcare, said, “Organ transplants require a well seasoned multidisciplinary team of experts and the availability of advanced infrastructure to ensure best possible outcomes for patients. Currently, there is a dearth of state-of-the art transplant centres and expertise, which has led to a decrease in donor heart utilisation. We aim to address this issue and ensure timely services to those in need of heart and lung transplantation. We look forward to a fruitful collaboration with SPARSH”
  • Dr. Prashanth Rajagopalan, Director, MGM Healthcare, said, “MGM Healthcare is happy to extend its seasoned expertise in the space of Heart & Lung transplant to SPARSH Hospital. With this association, we intend to reach out to more people who would be in urgent need for transplant in this region. The expertise coupled with infrastructure paves the way for a successful endeavour to enhance the patient centric approach of MGM Healthcare.”

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Fortune Foods Releases Pet Pujo 2022 Commercial: Harks Back to the Good Old Times of Durga Pujo Celebration

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Kolkata, Thursday, 29th of September 2022. Fortune Foods released its next Durga Pujo campaign in 2022 on the 24th of September ‘22, as part of its yearly ‘Pet Pujo’ series that started in 2017. It celebrates the love for food and the essence of the festival through the lens of a person reuniting with their friends and family after two years of being stranded away from home.

The campaign, conceptualised by Social Beat, will run from the onset of Pujo till Dashami. And through this series, Fortune seeks to communicate with its audience on relatable grounds as they stir emotion by tastefully displaying the smallest nuances of how Bengalis celebrate Durga Pujo. It intends to not only empathise with Bengalis returning to their homeland but also capture the happiness of their loved ones upon their return.

Durga Puja, now a UNESCO world heritage title, becomes the first Asian festival to receive this prestigious recognition. It has left a mark on the world and has made its way to the list of Intangible Cultural Heritage of Humanity. This year, as Bengalis await the ‘Sarbojanin’ (the-all-embracing) Durga Puja with bated breath, Fortune Foods tries to capture Bengalis reminiscing and reliving even the smallest of moments as they used to during Pujo.

“With the farewell of the two-year-long travel restrictions, for us, Homecoming became the concept of Fortune’s Pet Pujo this year. We saw this as an opportunity to celebrate traditions and bring alive the food culture prevalent during the Pujo festival. The classic dishes- from muri ghonto to shokto, from shorshe pabda to mutton kosha, and much more- are incomplete if it’s not made at home. So, this pujo, Fortune celebrates the homecoming of a bandhu who wants to relive the festivities and the food just like good old times.”, added Panisa Shah, Director – Creative, Social Beat.

In this commercial, the characters are seen celebrating the festival as the story captures all the things the quintessential Bengali indulges in. From hopping pandals together on one scooter to enjoying the bhog and lip-smacking home-cooked delicacies together, Fortune’s 2022 ‘Pet Pujo’ campaign celebrates the food, the warmth and the coming together of Bengalis.

Furthermore, the making of the campaign allowed a deep exploration and understanding of the culture to the minds behind it. Exhibiting the love for food, Fortune once again cooks up a delicious story amid pujo celebrations which makes the people of Bengal feel an instant connection in their hearts.

“We, as a brand, always try communicating with the people through relatable content that they can really connect with and feel attached to. And the Pet Pujo 2022 campaign was special as this time Durga Puja would be just like old times when there were no pandemic restrictions. Seeing the campaign come together so beautifully with the messages and everything, just feels complete.”, added Sanjay Adesara – Head Media & Digital, Adani Wilmar Limited.

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ELANPRO ಬ್ರಾಂಡ್ ಮ್ಯಾಸ್ಕಾಟ್ ಅನ್ನು ಬಿಡುಗಡೆ ಮಾಡಿದೆ

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ನೇಪಾಳ ಮತ್ತು ಭೂತಾನ್‌ನಲ್ಲಿ ಸಾಹಸೋದ್ಯಮವನ್ನು ಘೋಷಿಸುತ್ತದೆ

ಬೆಂಗಳೂರು, 27 ಸೆಪ್ಟೆಂಬರ್, 2022: ಭಾರತದ ಪ್ರಮುಖ ವಾಣಿಜ್ಯ ಶೈತ್ಯೀಕರಣ ಕಂಪನಿಯಾದ ELANPRO ಇತ್ತೀಚೆಗೆ ತನ್ನ ಮ್ಯಾಸ್ಕಾಟ್ – FROZO ಅನ್ನು ಅನಾವರಣಗೊಳಿಸಿದೆ. ಹೊಸ ಬ್ರ್ಯಾಂಡ್ ಮ್ಯಾಸ್ಕಾಟ್ ಕಂಪನಿಯ ಸಮಗ್ರ B2B ಪರಿಹಾರ ಪೂರೈಕೆದಾರರಾಗಿ, ಒಂದೇ ಗುರುತಿನ ಅಡಿಯಲ್ಲಿ ಸಂಯೋಜಿಸುತ್ತದೆ. ನೇಪಾಳ ಮತ್ತು ಭೂತಾನ್‌ನಲ್ಲಿ ತನ್ನ ಮುನ್ನುಗ್ಗುವಿಕೆಯೊಂದಿಗೆ ಸಿಂಕ್‌ನಲ್ಲಿ, ಈ ಹಂತದೊಂದಿಗೆ ಬ್ರಾಂಡ್ ಸಂಪರ್ಕವನ್ನು ಹೆಚ್ಚಿಸಲು ಕಂಪನಿಯು ಯೋಜಿಸಿದೆ.

ವಿಶ್ವಾಸಾರ್ಹ, ನವೀಕೃತ ಮತ್ತು ಸಹಾಯಕವಾಗಿರುವ ಪರಿಣಿತ, Elanpro ನ ಬ್ರ್ಯಾಂಡ್ ಮ್ಯಾಸ್ಕಾಟ್ – Frozo ಬಿಳಿ ಮತ್ತು ನೀಲಿ ಬಣ್ಣದ ಬ್ರ್ಯಾಂಡ್‌ನ ಬಣ್ಣದ ಯೋಜನೆಯಲ್ಲಿ ಹಿಮಕರಡಿಯಾಗಿದೆ. ಫ್ರೋಜೊ ಕಂಪನಿಯ ವೆಬ್‌ಸೈಟ್‌ನಲ್ಲಿ ಚಾಟ್‌ಬಾಟ್ ಆಗಿ ಪಾದಾರ್ಪಣೆ ಮಾಡಲಿದೆ. ಹೊಸ ಬ್ರ್ಯಾಂಡ್ ಮ್ಯಾಸ್ಕಾಟ್ ವಾಣಿಜ್ಯ ಶೈತ್ಯೀಕರಣ ಉತ್ಪನ್ನಗಳಿಗೆ ಸಂಬಂಧಿಸಿದ ಪ್ರಶ್ನೆಗಳು ಮತ್ತು ಸವಾಲುಗಳಿಗೆ ಪ್ರತಿಕ್ರಿಯಿಸುವ ಮೂಲಕ ಕಂಪನಿಯ ಮಾರಾಟದ ನಂತರದ ಅನುಭವವನ್ನು ಬಲಪಡಿಸುತ್ತದೆ. ಕಳೆದ ತಿಂಗಳು ಕಂಪನಿಯ ಸಾಮಾಜಿಕ ಮಾಧ್ಯಮ ಪುಟದಲ್ಲಿ ‘ನೇಮ್ ದಿ ಮ್ಯಾಸ್ಕಾಟ್’ ಅಭಿಯಾನಕ್ಕೆ ಸೇರಿದ 40,000 ಅಭಿಮಾನಿಗಳು ಫ್ರೋಜೊ ಅವರ ಹೆಸರನ್ನು ಆಯ್ಕೆ ಮಾಡಿದ್ದಾರೆ.

ಮ್ಯಾಸ್ಕಾಟ್ ಕುರಿತು ಮಾತನಾಡಿದ ಎಂ.ಆರ್. ಸಂಜಯ್ ಜೈನ್, ನಿರ್ದೇಶಕರು, ELANPRO, “ಒಂದು ದಶಕಕ್ಕೂ ಹೆಚ್ಚು ಕಾಲ, ನಾವು ಗ್ರಾಹಕರ ತೃಪ್ತಿಯನ್ನು ನಮ್ಮ ಪ್ರಧಾನ ಉದ್ದೇಶವನ್ನಾಗಿ ಮಾಡಿಕೊಂಡಿದ್ದೇವೆ. ನಮ್ಮ ಬ್ರ್ಯಾಂಡ್ ಮ್ಯಾಸ್ಕಾಟ್ ಅನ್ನು ಪ್ರಾರಂಭಿಸಲು ಇದು ಉತ್ತಮ ಸಮಯ ಎಂದು ನಾವು ಭಾವಿಸುತ್ತೇವೆ ಏಕೆಂದರೆ ಇದು ಅಸ್ತಿತ್ವದಲ್ಲಿರುವ ಮತ್ತು ಹೊಸ ಮಾರುಕಟ್ಟೆಗಳೊಂದಿಗೆ ಸಂಪರ್ಕವನ್ನು ರಚಿಸಲು ಸಹಾಯ ಮಾಡುತ್ತದೆ. Frozo Elanpro ಗೆ ಸಮಗ್ರ ಪರಿಚಿತತೆಯನ್ನು ತರಲು ನಾವು ನಿರೀಕ್ಷಿಸುತ್ತೇವೆ.

2023 ರ ವೇಳೆಗೆ ನೇಪಾಳದಲ್ಲಿ 30 ಮಿಲಿಯನ್ ಮತ್ತು ಭೂತಾನ್‌ನಲ್ಲಿ 15 ಮಿಲಿಯನ್ ಮಾರುಕಟ್ಟೆಯನ್ನು ವಶಪಡಿಸಿಕೊಳ್ಳಲು ಕಂಪನಿಯು ತನ್ನ ವಾರ್ಷಿಕ ಆದಾಯದ 10% ಅನ್ನು ಪಂಪ್ ಮಾಡುತ್ತದೆ. ಈ ಮಾರುಕಟ್ಟೆಗಳಲ್ಲಿ ELANPRO ದ ಮುನ್ನುಗ್ಗುವಿಕೆಯು ಸೌದಿ ಅರೇಬಿಯಾದಲ್ಲಿ ಇತ್ತೀಚೆಗೆ ಸ್ವಾಧೀನಪಡಿಸಿಕೊಂಡಿರುವ ಕೋಲ್ಡ್ ಸ್ಟೋರೇಜ್ ಬ್ರಾಂಡ್ – I ಕೋಲ್ಡ್ ವಿತರಣೆಯ ಸೆಟ್ ಅಪ್ ಯಶಸ್ವಿಯಾಗಿದೆ. ಕಂಪನಿಯ ಮತ್ತಷ್ಟು ವಿಸ್ತರಣೆ ಯೋಜನೆಗಳು ಸ್ಥೂಲ-ಆರ್ಥಿಕ ಮತ್ತು ಮಾರುಕಟ್ಟೆ ಸ್ಥಿತಿಗೆ ಒಳಪಟ್ಟಿರುತ್ತವೆ.

ತನ್ನ ಪ್ರಾದೇಶಿಕ ಹೆಜ್ಜೆಗುರುತನ್ನು ಹೆಚ್ಚಿಸುವ ಮೂಲಕ, ಕಂಪನಿಯು ಇತ್ತೀಚೆಗೆ ಹೈದರಾಬಾದ್, ಚೆನ್ನೈ, ವಿಶಾಖಪಟ್ಟಣಂ ಮತ್ತು ಕೊಚ್ಚಿಯಲ್ಲಿ ಅನುಭವ ಕೇಂದ್ರಗಳನ್ನು ತೆರೆಯಿತು. Elanpro ಮುಂದಿನ ಮೂರು ವರ್ಷಗಳಲ್ಲಿ 50 ಅನುಭವ ಕೇಂದ್ರಗಳನ್ನು ಸೇರಿಸುವ ಮೂಲಕ ತನ್ನ ಸ್ಥಳೀಯ ಬೆಳವಣಿಗೆಯ ಮಾರ್ಗವನ್ನು ಮುಂದುವರಿಸಲು ಯೋಜಿಸಿದೆ.

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Athulya Senior care launches its “First Assisted living facility” in Bengaluru

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~With this expansion Athulya is currently one of India’s largest assisted living with a total of 500 beds

28th September 2022, Bengaluru: Athulya Senior Care, one of India’s largest exclusive senior care providers in assisted living and home healthcare services today announced its launch of the new assisted living facility in Bengaluru on Hosa Road near the electronic city.
The 150 bedded premium assisted living facility was inaugurated in the presence of Dr. DV Guru Prasad, Ex. DGP of Karnataka. The new facility is deemed to be the first-of-its-kind premium, tech-enabled facility that will be known for providing premium assisted living services for senior citizens in Bengaluru.

Athulya Senior Care ensures that the elderly live a dignified life with world-class services and assistance from professionals. Assisted Living, a new-age housing concept is one of the services provided by Athulya. They have been catering to the needs of the senior community for nearly a decade now. With an astounding experience in Chennai, Athulya has now opened their first Assisted living facility in Bengaluru. Unlike senior-living apartments, retirement homes, and old-age homes, assisted living promotes a healthy and holistic living experience for the elderly coupled with privacy in a safe and secure environment.
Athulya Assisted Living is committed to assist the elders to carry out their everyday activities, routine self-management, and added healthcare support in a home-like setting. Standing true to the meaning of Athulya’s name, ‘Unique’, we provide unique services tailored to benefit the silver community. With the installation of grab rails, non-slippery and water absorbent toilet floors, flooring with soft material, and other geriatric accessories, our facility in Bengaluru is designed to suit the needs of the aged people.
Old age should be celebrated. To live up to this quote, we make sure each day at Athulya is celebrated by our residents. Fun activities and engagements are planned for the elderly in a way that promotes their overall well-being of the elderly. Our services include skilled nursing, palliative care, and transition care provided by the best set of medical teams.

Speaking about this phase of expansion of Athulya’s service in Bengaluru, Mr. G. Srinivasan, CEO, and Founder of Athulya Senior Care said, “Bengaluru is an ideal location for senior living, and we are excited to enter the city with our exclusive offering. The city which is among the fastest growing IT hub is constantly evolving to stay on par with global standards of technological development. Amidst this busy development drive, the elderly might often feel detached and left out. They also carry the burden of physical, emotional, and mental illness with them as they age. This is where Athulya Senior Care can bring a change in their life. Through the idea of Assisted Living, we will be fulfilling our vision and mission of providing comfort and care to the elderly, this includes both personal and medical assistance. “

“We have already been well-recognized and appreciated for our services in Chennai and this expansion gives us the opportunity to provide the same here in Bangalore. This is a major milestone, however, not the last one as Athulya’s entry into Bengaluru is a step towards creating a robust elder care ecosystem in the country for about 500 thousand senior citizens.” added Mr. G. Srinivasan.

Speaking on the occasion, Dr. Karthik Narayan R, Founder of Athulya Senior Care said, “Growing old is the most beautiful part of life. It should be celebrated and that is what we do at Athulya. We celebrate seniorhood with impeccable services and comprehensive care they deserve. After serving in Chennai for nearly a decade, we are elated to set our mark in Namma Bengaluru. We believe the blessings of our seniors and our motto to make a difference in senior lives have bought us here today. We wish to continue to give our best in the geriatric care sector. Our assisted living facility is built to provide a home-like environment and is specially designed to make the infrastructure senior-friendly. Athulya will strive to satisfy the needs of the rapidly growing silver community and help them live each day – safe, healthy, and happy.”

With this expansion in Bengaluru, one of the prominent cities for senior living in India, Athulya now is present in 2 states and has a total number of 5 facilities and is aiming at providing assistance to the elderly, a population expected to reach 319 million by 2050.

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