Eureka Forbes gives hope to the world against COVID 19 Infection

based on Bengaluru based Scientist Dr. Rajah Vijay Kumar’s invention

A powerful but small device that attacks and disables Coronavirus from infecting people under the Brand name Forbes CORONAGUARD (Powered by SHYCOCAN)

Covid19 continues to spread rapidly in India and across the world. At the last count over 16 million people have been infected with the deadly virus globally and 50,000 new cases have emerged in India in the last 24 hours. Besides the loss of lives, this epidemic has been a crushing blow to the economy, pushing people into joblessness and poverty. But now an invention from a scientist in Bengaluru, India Dr. Rajah Vijay Kumar promises to change all that. And fast. Dr. Rajah Vijay Kumar has invented the Scalene Hypercharge Corona Canon (SHYCOCAN) a powerful device that attacks and disables Coronavirus, SHYCOCAN is CE marked (EU- Class I) and has been cleared by US FDA under ‘Enforcement Policy for Sterilizers, Disinfectant Devices and Air Purifiers during the COVID 19 Public Health Emergency’. This device will be manufactured and marketed in India by Eureka Forbes under the brand name FORBES CORONAGUARD (Powered by SHYCOCAN).

While the pandemic continues to rage globally, plans revolving primarily around social distancing and personal hygiene are afoot thus raising wide-spread concern with respect to the reopening of schools, places of worship and restaurants among other workplaces. In lieu of this, FORBES CORONAGUARD aims to provide real time protection against infection from coronavirus in closed spaces. This is a revolutionary virulence prevention device which promises to neutralize and disable 99.9% of coronavirus in the air surfaces, within closed indoor spaces.

In order to understand how FORBES CORONAGUARD works, one needs to understand how the COVID 19 Virus spreads. Coronavirus spreads between people who are in close contact with one another. Droplets that are produced when an infected person talks, coughs or sneezes may infect a normal person by possible inhalation into their lungs. The attachment of the SARS-CoV-2 to the host cell receptor is caused by the spike protein (S-protein). The Spike Protein seeks the host cell receptors thereby infecting people by multiplying thereafter.

So how does the CORONAGUARD break this chain and help prevent the spread of coronavirus? Dr. Rajah Vijay Kumar, Chairman and Chief Scientific Officer of the Organization de Scalene and Scalene Cybernetics Ltd. in Bengaluru, India explains, “This innovative technology is intended to ‘physically attenuate’ the homing mechanism on the virus and prevent infectivity. The device is designed to release trillions of environmentally safe electrons, applying well-known principles of physics, which disables the S protein in the Corona virus so that it cannot attach itself to human cells. The emanated electron cloud actively ‘disarms’ air and surface transmission of the Corona family of viruses. The CORONAGUARD does not use any chemicals nor does it produce ozone, or ionize the air to produce reactive oxygen species, oxides of nitrogen or other harmful compounds. The device can be safely deployed in all environments inhabited by people, be it very large or small enclosed spaces”.

Announcing it to the media, Marzin R. Shroff, CEO & Managing Director Eureka Forbes said, “For over 38 years, we at Eureka Forbes have been protecting Indians against harmful viruses and bacteria in water, air and surfaces. We are privileged to be working together with Dr. Rajah Vijay Kumar in bringing Forbes Coronaguard to India. It is a device that offers real time protection against infection from the Coronavirus within closed spaces. Our vision is to contain the spread of this disease and to make a positive difference to the lives of millions of Indians first, and then to the rest of the world.”

“An important feature of this technology is that only the Corona family of viruses is targeted, while bacteria, fungi or other eco-friendly micro-organisms are not, allowing for 24/7, safe deployment,” quoted Dr. Rajah Vijay Kumar. 

“We intend on prioritising deployment of the CORONAGUARD in all high-risk and essential service environments first. This will help create ‘safer zones’ in homes, health care facilities, grocery and essential stores, restaurants & hotels, schools, colleges, places of worship, residential, corporate, industrial and sporting environments among others according to Mr Shroff.  He added, it is a very practical and complimentary solution – along with the use of personal protective equipment (PPE), where necessary – to reduce burdens of indefinite social distancing”.

“While we go through the final ratifications and necessary approvals, the commercial production of CoronaGuard is expected by August end/early September 2020. We are looking at a launch and pre-bookings that should open in Mid-August” said Mr. Shroff.

Initiatives surrounding the R&D on the device prototype began in April 2019, to stem the decline in work force productivity due to the common cold and seasonal Influenza in Scalene’s facilities. Over the last 6 months, Dr. Rajah Vijay Kumar and his team have worked tirelessly, and successfully completed extensive EU-CE – mandated safety testing undertaken by the Underwriters Laboratories (UL). Scalene has since obtained the CE Mark with Class I designation, enabling the expedited manufacture, distribution, and sales in all CE-compliant countries/markets, including India. US FDA ‘Enforcement Policy for Sterilizers, Disinfectant Devices, and Air Purifiers During the Coronavirus Disease 2019 (COVID-19) Public Health Emergency approved it together with multiple certifications from prestigious international laboratories, it is proven to be safe for infants, pregnant mothers and others with no side effects and/or interference with other electronic devices.

Salient features:

–          Conceptualised and made in India

–          Attacks, detects, disablesand protects against 99.9% Corona

–          Chemical free, odour free, stain free and no side effects

–          Easy to install

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Small and Medium Businesses and start-ups on Amazon.in to launch 1000+ new products this Prime Day on August 6 and 7

·         Thousands of Local Shops on Amazon sellers from 100+ cities to make their Prime Day debut in India

·         During lead-up to Prime Day, from 23 July until 5 August 2020 23:59 pm, Prime members can shop from millions of unique products offered by SMBs and get 20% cashback up to INR 200 on their Prime Day purchases.

Bengaluru, 30 July 2020: Amazon’s highly anticipated Prime Day in India, will start at midnight on Thursday, August 6 and will run for 48 hours, offering Prime members two full days of the best in shopping, savings and blockbuster entertainment from the comfort and safety of their homes. Over 100 Small and Medium Businesses (SMBs) and start-ups on Amazon.in will be launching more than 1000 new products across 17 categories on Prime Day this year. Thousands of Local Shops on Amazon sellers will be making their Prime Day debut in India this year.

Start-ups and small businesses from Amazon’s Launchpad program will be launching unique and differentiated products across categories like health & personal care, beauty & grooming, grocery and home products Including portable air purifier with exclusive PM 2.5 LED display from REFFAIR; Belgian Waffle Bowl Maker from CORAL Tree; Pregnancy and post-pregnancy pain relief patches with hydrogel properties from Sirona Hygiene; Magnetic LED Asymmetrix Desk Lamp from Theo Solutions Pvt Ltd; Xech iSoothe – portable eye massager from Xech amongst others. Launchpad is a global program that curates, showcases, and delivers unique and differentiated products from startups and emerging brands to millions of Amazon customers.

Prime Day in India will also see artisans and women entrepreneurs from Karigar and Saheli offer deals on unique products like handmade products from Tribes India, Blue pottery by Aditya Blue Pottery, Jewelry from Giva and more. Sellers on the Karigar storefront will offer over 270+ crafts sourced from artisans across the country during this Prime Day. Government emporiums, APCO handlooms from Andhra Pradesh and Mrignayanee from Madhya Pradesh will be showcasing hand-woven apparels ranging from Mangalgiri, Venkatgiri & Chirala to Maheshwari & Chanderi this Prime Day.

Pranav Bhasin, Director Seller Experience, Amazon India said, “This Prime Day will help small and medium businesses reach millions of Prime members around the country. It provides an opportunity for the smallest of businesses to participate, rebound from recent challenges and grow their business. This year, thousands of offline retailers as part of Local Shops on Amazon program are participating in the Prime Day and will benefit from high customer demand.” Pranav added, “Sellers look forward to Prime Day to introduce new products each year, and we are seeing a 2x increase in the number of products being launched by SMBs and start-ups on this Prime Day.”

Deep Bajaj, CEO Sirona Hygiene said, “We look forward to Prime Day every year to engage with customers across India and expand our range of products. This year, we are bringing a whole new range of health and wellness products through Amazon Launchpad on Prime Day and look forward to serving customers and further boost our business.”

“During the last Prime Day, we had our sales double and we got quite a lot of new customers. Now most of those customers have become our regular customers. We are extremely excited for the upcoming Prime Day. It is a privilege to introduce our brand to new customers, and we are looking forward to launching our new PROBIOTIC 20g Protein Bars this time. Thank you Amazon for providing us such an opportunity,” said Rajan Srinivasan, SIRIMIRI Nutrition Food Products Pvt Ltd.

Last year, thousands of SMBs, women entrepreneurs, weavers, and start-ups from across the country in programs like Amazon Karigar, Amazon Saheli, Amazon Launchpad and Amazon Business showcased over 500 new products first for Prime members. Small businesses and sellers in the Launchpad program registered sales growth of up to 2.8x whereas Karigar sellers saw nearly 2.5x increase in their sale volumes. Top selling products from SMBs included Power Gummies Hair Vitamin, Anti-Theft Backpack with USB Charging Port and Ayurvedic products from Kapiva.

Every Day Made Better with Prime

Prime is designed to make your life better every single day. Over 150 million paid Prime members around the world enjoy the many benefits of Prime. In India, this includes unlimited free shipping, unlimited access to award-winning movies & TV shows with Prime Video, unlimited access to millions of songs ad-free with Prime Music, a free rotating selection of more than 1,000 books; magazines and comics with Prime Reading, access to free in-game content and benefits with Gaming with Prime, exclusive product launches, early access to Lightning Deals and more. Go to www.amazon.in/prime to learn more about Prime. 

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Kia Motors India releases official images of all-new Kia Sonet

–       Muscular new compact SUV boasts Kia’s iconic design DNA and a bold and powerful stance

–       Cabin combines sophistication and advanced ergonomics with sweeping shapes and striking technical details

–       First-in-segment features include digital cluster, 10.25-inch HD touchscreen and Sound Mood Lighting

–       Aimed at young–at-heart, tech-savvy buyers looking for a sophisticated modern design with fascinating features and unmatched sense of dynamism

New Delhi, July 30, 2020 – Kia Motors India, a wholly owned subsidiary of Kia Motors Corporation, has today released official images of the interior and exterior of its upcoming Sonet compact SUV. The production-ready Kia Sonet has a distinctive and dynamic design, as well as many first-in-segment features. First showcased at the Auto Expo 2020 as a concept, the all-new Kia Sonet is scheduled to make its world premiere on August 7, making a bold statement in the compact SUV segment.

Manufactured in India, the Kia Sonet has a sophisticated and lively cabin featuring a smooth, sweeping dashboard and a stylish, minimalist center console that offers easy on-the-go access to its class-leading features. The general ambience is both youthful and luxurious – ideal for young-at-heart, always-connected consumers.

Designed to maximize driver and passenger comfort, the Sonet’s interior is modern, vibrant and offers a high sense of dynamism to drivers. Trimmed in high-quality materials, its dashboard provides owners with the car’s full range of user-friendly features, including a two-layer tray to store mobile devices and other items while driving. Taking center stage is its high-tech digital display and instrument cluster, featuring a first-in-segment 10.25-inch HD touchscreen and navigation system with UVO Connected technologies. The Sonet will also offer drivers steering wheel-mounted controls, and the ability to select different drive and traction modes. Air vents in the dashboard feature a metallic, diamond-knurled pattern, a chic and stylish design highlight.

In line with Kia’s distinctive design DNA, the Sonet’s emotive and bold design combines the brand’s signature design traits, including the iconic ‘tiger nose’ grille, with a three-dimensional ‘stepwell’ geometric grille mesh, making a strong visual impression inspired by Indian architecture. The distinctive LED headlamps reiterate the ‘Wild by Design’ theme which has inspired the Sonet, giving it a powerful appearance that truly stands out on the road. It projects an aggressive stance with a rugged appeal.

“We are extremely excited to introduce the new Kia Sonet to the world, a compact SUV with a strong and muscular character found only in much larger vehicles. With this in mind, we have designed this SUV with a uniquely sporty attitude, a confident stance and a dynamic silhouette. Its uncompromising attention to detail and selection of colors and materials could have only be inspired by the great cultural heritage that our designers found all over India,” said Karim Habib, Senior Vice President and Head of Kia Global Design at Kia Motors Corporation.

“We believe the Kia Sonet’s compelling character will hold major appeal for young, aspirational and always-connected customers in India and beyond.” He added.

Safety is a key consideration for all Kia Motors vehicles, and the Sonet will feature an extensive list of active and passive safety equipment. It will come equipped with up to six airbags – offering a class-leading combination of front, side and curtain protection for occupants.

The Sonet is Kia’s latest ‘Made-in-India’ product and will be available in many of the brand’s global markets.   

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Panasonic celebrates Parents’ Day through its latest digital campaign:

“This Parents’ Day, I want to gift __ to my parents because __.”

·         An online contest was run across Panasonic’s Facebook, Twitter and Instagram handles, seeking original stories from users; close to 4000 entries were received along with more than 4 million cumulative impressions and a unique reach of close to 2.7 million

·         Compelling story from each category will be rewarded with Panasonic latest appliances i.e., Miraie enabled Air Conditioner, Ag clean Refrigerator, built-in heater Washing Machine, TV and anti-bacterial cavity Microwave

New Delhi, 30th July 2020:   Panasonic India – a diversified technology company, commemorated parents through its latest digital campaign around the Parents’ Day. The campaign aimed at driving increased brand awareness and category association for Panasonic. Users were encouraged to participate in the online contest where they had to share their stories as to why and which product they would like to gift their parents by completing the following – this Parents’ Day, I want to gift ____ to my parents because ____. The five-day contest, from 22nd July to 27th July across Panasonic’s Facebook, Twitter and Instagram handles, received close to 4000 of entries, along with 4 million impressions and 2.7 million unique reach.

Sharing views on the overall campaign, Mr. Shirish Agarwal, Head-Marketing Communication & Brand, said, “We are committed to create a better life for consumers in living spaces and our products are an extension to this commitment. The Parents Day campaign was yet another initiative to connect and engage with our consumers and create awareness for our smart, connected and energy efficient appliances for their lifestyle.” 

In order to participate, users had to tag three friends, like & RT the post, subscribe to the brand page and share their entry through story/comments (w.r.t. each platform). Unique story across each category will be rewarded with Panasonic’s latest appliances such as Miraie enabled 1.5ton Air Conditioner, Ag clean ECONAVI Refrigerator, built-in heater Washing Machine, 43-inch 4K TV and anti-bacterial cavity Microwave.

The winning stories will soon be published across our digital platforms on Facebook, Twitter and Instagram. Also, do watch out for the upcoming Raksha Bandhan contest across Panasonic’s digital platforms.

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Usha Launches 6700P and Skyline S-9 Sewing Machines

Usha International, one of India’s leading consumer durables company, has launched new sewing machines for sewing, embroidery, and quilting – Usha Memory Craft Skyline S-9 and 6700 P. These machines cater to the needs of growing numbers of hobbyists as well as smaller commercial establishments across the country. Offering a wide range of technologically superior features to up the ante for serious sewists who want both precision control and perfection, these machine are user friendly and enable consumers to take their creativity to the next level.

Usha 6700P 

A quilter’s dream machine, the Usha 6700 P is a high precision machine that is equipped with specialized quilting features including 200 built-in stitches that can go up to 9 mm wide, a wide collection of buttonholes, and 5 fonts for monogramming, giving the user multiple options to choose from. With 91 needle positions and an astounding speed of 1200 stitches per minute, this sturdy machine is built for heavy-duty work. In fact, this machine is equipped with a dial that lets users adjust stitch width and length, and memorized needle action to be used throughout the project.

There is more – the Usha 6700P has an Accufeed Flex, which hold all the layers of the quilt neatly and allows quilters 11 inches of workspace to the right side of the needle to help them with larger projects. This ingenious automatic machine also comes with timesaving features including superior needle threader, automatic thread cutter, locking stitch button, knee lift and last stitch recall capability. Further, three high-powered LED lights give enough light for stitching/quilting conveniently.

So this one’s for all of you who have always wanted to bask in the warmth of your very own quilt or add some quilted art to your walls. Unleash your creativity and make the 6700P your best friend and soon you will be warming your way into people’s homes and hearts!

The Usha 6700P is priced at INR 1, 35,000 and comes with 2 years warranty.

Usha Memory Craft Skyline S-9

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