Apollo Cancer Centres Launches ‘Check-Olate’: A Sweet Reminder for Women’s Health
A chocolate that inspires women to pause, reflect, and prioritise self-care
Bengaluru, October 31, 2025:
In a unique initiative blending indulgence with awareness, Apollo Cancer Centres (ACC) has introduced ‘Check-Olate’, a special chocolate designed to remind women to take a moment for themselves and focus on their health. The campaign, launched during Breast Cancer Awareness Month, turns a simple act of enjoying chocolate into a life-saving message about early detection and self-examination.
As per GLOBOCAN, breast cancer remains the leading cause of cancer among Indian women, accounting for 13.5% of all new cancer cases and 10.6% of cancer-related deaths. Yet, screening participation is worryingly low, with only 1.6% of women aged 30–69 years ever having been screened (NCBI). Addressing this gap, Apollo’s initiative aims to normalise breast self-examination as a monthly ritual and encourage women to take charge of their well-being.
Mr. Dinesh Madhavan, President – Group Oncology & International, Apollo Hospitals Enterprise Ltd., said, “When women are healthy, nations thrive. Every woman’s well-being strengthens families, communities, and the economy. At Apollo, we believe self-care is not a luxury — it’s power. Through initiatives like ‘Check-Olate’, we are promoting early detection and fostering a culture of proactive health awareness that can transform lives.”
Actor Ms. Pooja Gandhi praised the concept, saying, “‘Check-Olate’ takes something as universally loved as chocolate and turns it into a gentle, meaningful reminder for women to care for themselves. It’s a creative way to transform awareness into action.”
Each ‘Check-Olate’ bar carries a QR code that opens an animated video tutorial on how to perform a breast self-examination, making the process simple, accessible, and empowering.
Dr. Jayanti Thumsi, Lead & Robotic Surgeon – Breast Oncology, Apollo Cancer Centres, Bengaluru, added, “Early detection saves lives. ‘Check-Olate’ turns a moment of indulgence into a call for awareness, replacing fear with empowerment. Even a few minutes of self-checking each month can make a life-changing difference.”
Beyond its message, dark chocolate itself was thoughtfully chosen for its proven health benefits — rich in antioxidants and flavonoids that promote heart health, reduce inflammation, and enhance mood.
More than a Breast Cancer Awareness Month campaign, ‘Check-Olate’ represents a movement — redefining how healthcare connects with people through creativity, empathy, and purpose. With every bite, it reminds women that self-care is strength — and awareness is power.
#WinningOverCancer
City Today News 9341997936
City Today News 
You must be logged in to post a comment.