Bengaluru, January 29, 2026:
In a first-of-its-kind global initiative, Bharti Airtel has partnered with Adobe to provide free access to Adobe Express Premium for all its 360 million customers across India. The move places powerful, AI-driven design tools—worth approximately ₹4,000 annually—within reach of millions of Indians at no additional cost.
Under the partnership, Airtel customers across mobile, Wi-Fi and DTH services can access Adobe Express Premium for one year by logging into the Airtel Thanks App, with no credit card required. The initiative is aimed at enabling users to create high-quality designs, marketing materials, social media content and short videos quickly and effortlessly, regardless of prior design experience.
Adobe Express is a quick-and-easy “create-anything” application that combines professional templates with AI-powered features such as background removal, custom image generation, one-tap video editing, auto captions and instant resizing. The premium version also offers access to Adobe Stock assets, over 30,000 fonts, 100GB cloud storage, watermark-free exports and seamless syncing across devices.
Commenting on the collaboration, Siddharth Sharma, CEO – Connected Homes and Director – Marketing, Bharti Airtel, said the partnership goes beyond technology. “From students preparing their first résumé to small business owners designing posters or creators editing videos, this initiative empowers every Airtel customer with world-class creative tools. With Adobe Express, professional design is no longer a luxury—it is accessible to everyone,” he said.
David Wadhwani, President, Digital Media at Adobe, said the partnership aligns with Adobe’s vision of democratizing creativity. “We are excited to work with Airtel to bring Adobe Express Premium to millions across India, supporting the country’s growing creator economy and helping people stand out—whether in their careers, businesses or personal passions,” he said.
The platform includes templates tailored for Indian festivals, weddings and local businesses, and is available in English, Hindi, Tamil and Bengali, making it accessible to users in their preferred language. From festival greetings and wedding invitations to WhatsApp Status updates and promotional material for local shops, Adobe Express enables easy, professional-quality content creation.
The initiative is expected to benefit a wide range of users:
Creators and influencers can quickly produce personalised, platform-ready content using AI-powered video and design tools.
Consumers can connect with friends and family through professionally designed greetings and invitations.
Students can build presentations, projects and portfolios while developing digital communication skills.
Small businesses and entrepreneurs can design logos, posters, QR codes and social media ads in minutes, reducing costs and effort. Marketers can create authentic, on-brand visuals that reflect local culture and identity.
The offer is valid for one year, subject to terms and conditions.
For more information, visit http://www.airtel.com.
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