Bengaluru/Mangaluru/Mysuru, June 11, 2025 — In a decisive move to curb the surge in digital frauds, Bharti Airtel has deployed an AI-powered fraud detection system in Karnataka, successfully blocking more than 1.8 lakh malicious links and protecting over 2.3 million users within the first 25 days of its launch.
Part of a nationwide rollout, the system is automatically active for all Airtel mobile and broadband customers. It continuously monitors links shared via SMS, WhatsApp, Telegram, social media platforms, email, and web browsers. Using real-time threat intelligence, the platform analyzes over 1 billion URLs every day, blocking access to harmful content in less than 100 milliseconds.
For instance, if a user in Mangaluru receives a phishing message such as “Your package is delayed. Track it here,” Airtel’s system scans the URL immediately. If found suspicious, access is denied and the user is shown a warning: “Blocked! Airtel found this site dangerous!”— effectively neutralizing the threat before harm can occur.
“Airtel is committed to building a safer digital ecosystem for all users,” said Rajnish Verma, CEO – Karnataka, Bharti Airtel. “With our AI-driven solution, customers enjoy automatic, real-time protection from online scams without needing to take any action. This initiative reflects our proactive approach to securing Karnataka’s digital future.”
As one of India’s leading digitally connected states, Karnataka has witnessed a spike in cyber fraud—particularly in cities like Bengaluru, Mysuru, Mangaluru, Belagavi, Chikkamagaluru, and Hassan. Scammers increasingly use phishing tactics, fake delivery notifications, and fraudulent banking messages to target unsuspecting users.
Airtel’s system functions silently in the background, requires no downloads or configuration, and is completely free of cost. The platform supports local languages, including Kannada, ensuring accessibility and effectiveness across the state’s diverse demographic — especially in rural or digitally less literate areas.
This initiative is part of Airtel’s broader national strategy, which has so far protected over 56 million users across India since its recent launch. The company continues to lead efforts in safeguarding digital users from evolving cyber threats.
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