Bengaluru, July 28, 2025 — EUME, the homegrown brand known for its bold design and high-functionality travel gear, has inaugurated its first premium flagship store at Phoenix Mall of Asia, Bengaluru. This launch marks a significant shift in the brand’s journey from a digital-first presence to an immersive, offline retail experience.
Positioned as more than just a store, the new outlet reimagines how Indian consumers engage with travel gear. Every element—from the store’s minimalist white interiors and fluid metallic contours to the signature EUME monogram integrated into its architecture—reflects the brand’s philosophy of blending timeless design with purposeful functionality.
“We envisioned this space as a living embodiment of the EUME ethos,” said Naina Parekh, Co-Founder of EUME. “It’s not merely a shopping destination—it’s a place to feel, explore, and experience travel gear through a refined and bold perspective.”
Bengaluru Chosen as Launchpad for EUME’s Offline Foray
Bengaluru’s vibrant, modern culture made it the natural choice for EUME’s first physical store. Recognised as one of the brand’s most engaged markets, the city’s discerning audience resonates with EUME’s global-inspired designs and everyday practicality.
In the lead-up to the launch, EUME captured public attention with a striking mobile showroom and truck gallery featuring its signature products. These installations, showcased across major tech hubs like Bellandur, EGL, and CV Raman Nagar, provided a mobile preview of the brand’s unique style and craftsmanship.
Design-Driven Interiors with a Distinct Identity
The flagship store’s interiors align with EUME’s core design values—minimalistic yet bold. The space features a clean aesthetic with metallic accents and prominent use of the brand’s embossed monogram, offering a sensory and engaging retail experience. Each detail is curated to reflect EUME’s unwavering commitment to design and utility.
The space encourages visitors not just to browse but to immerse themselves in a curated environment that celebrates discovery and style, reflecting the brand’s motto of #makingmoves.
Iconic Collections and India’s First Zipperless Aluminium Cabin Luggage
The store houses EUME’s complete product range, including its best-selling backpacks, laptop bags, travel trolleys, and the iconic EUME Trunk. Notably, it features India’s first zipperless 100% aluminium cabin luggage—positioning EUME as a pioneer in luxury travel gear among Indian startups.
Each product is designed with timeless silhouettes, sharp proportions, and interiors that prioritise smart utility, appealing to modern travellers who value both style and substance.
“We’re not trying to be the first,” Parekh stated. “We aim to be the only Indian brand bold enough to take on aluminium trunks at a premium design level.”
Launch Event Blends Fashion and Function
The grand opening featured a unique ramp show inside Phoenix Mall of Asia, where models showcased EUME trunks and trolleys in a fashion-forward presentation. The event brought together luggage and lifestyle, presenting travel gear as a bold style statement—garnering strong reactions both from onlookers and across social media.
EUME’s Retail Expansion Plans Across India
With Bengaluru as the starting point, EUME plans to extend its physical footprint to other metro cities including Mumbai and Hyderabad, along with curated pop-ups at major cultural and lifestyle events.
“Opening this flagship is just the beginning,” Parekh added. “We’re not just building a retail brand; we’re creating a movement—#makingmoves with intent, confidence, and unmistakable style.”
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