Bangalore, March 17, 2025: In a groundbreaking collaboration, Salesforce, the global leader in AI-powered CRM solutions, has partnered with Ather Energy Limited, one of India’s leading electric two-wheeler (E2W) manufacturers, to enhance dealership operations and redefine customer experiences.
With 350 dealerships across India and plans for further expansion, Ather Energy is set to implement a first-of-its-kind Dealer Management System (DMS)—‘Ather Dealer Central’, built on the Salesforce platform. This unified system will integrate Lead Management (LMS), Customer Relationship Management (CRM), and Dealer Management (DMS) into a scalable, AI-powered ecosystem, improving operational efficiency and customer engagement.
Next-Gen Dealer Management for India’s EV Revolution
Speaking about the initiative, Ravneet S. Phokela, Chief Business Officer, Ather Energy, said:
“At Ather, we wanted a dealer management system that is agile, scalable, and truly customer-centric. With ‘Ather Dealer Central’, we are transforming how EV dealerships operate, offering our partners unprecedented insights, mobility, and efficiency to deliver exceptional customer service. This is a strategic asset that will shape the future of EV retail and customer engagement in India.”
The mobile-friendly DMS platform will enable Ather dealers to make real-time, data-driven decisions and optimize sales, service, and customer support—directly impacting customer satisfaction and business growth.
AI-Driven Future of Automotive Retail
Commenting on the partnership, Mankiran Chowhan, Vice President, Financial Services & Consumer Industries, Salesforce India, said:
“As India’s EV market matures, customer experience will be a key driver of growth. Our collaboration with Ather Energy showcases how AI-driven technology can redefine mobility, empowering businesses to deliver smarter, more connected experiences. Ather is setting a new benchmark for dealership management and customer engagement.”
Ather Energy will also leverage Salesforce Agentforce, an AI-powered digital labor solution, to automate dealership operations and customer interactions. Agentforce will enable AI agents to work alongside human teams, optimizing operations and delivering faster, more efficient service.
With this partnership, Ather Energy and Salesforce are pioneering a digital transformation in India’s EV sector, setting new standards for dealer efficiency, customer experience, and business scalability.
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