Nothing opens first India flagship store in Bengaluru, signals long-term bet on market
Bengaluru, February 14, 2026: London-based consumer technology brand Nothing on Friday opened its first flagship store in India, choosing Bengaluru as the launchpad for its physical retail journey in the country. The store was inaugurated by CEO Carl Pei along with co-founder and India President Akis Evangelidis, underlining the company’s growing focus on the Indian market.
Spread across 5,032 sq ft, the new flagship brings together the full range of Nothing and CMF products, along with official merchandise such as apparel. More than a retail outlet, the space is positioned as a community hub designed to encourage hands-on exploration, interaction and storytelling around the brand.
The store’s design reflects Nothing’s unconventional philosophy, drawing inspiration from the retro-futuristic assembly lines of the 1970s. With exposed concrete, aluminium, steel and glass, the space embraces raw materials and visible structures, reinforcing the brand’s emphasis on transparency—both in design and intent.
“This flagship is a major milestone for us in India,” said Evangelidis. “We didn’t want to create a traditional retail store. Our aim was to build a space where people can experience our products, understand our design thinking, and form a deeper connection with the brand. Indian consumers value physical interaction and design-led innovation, and this store allows us to engage with them more meaningfully.”
Beyond product displays, the store features several experience-led elements, including a creator studio for content shoots, location-exclusive customised products, interactive installations such as vending machines and claw games, and conveyor-belt style product showcases. A dedicated community area for events and casual meet-ups, along with complimentary refreshments, adds to the immersive experience.
Located on 100 Feet Road in Indiranagar, the Bengaluru store is part of Nothing’s expanding global retail presence, following its London outlet in Soho and ahead of planned launches in New York and Tokyo. The store will be open daily from 11 am to 9 pm.
The launch comes at a time when Nothing has been gaining strong traction in India. According to Counterpoint Research, the brand has emerged as the fastest-growing smartphone company in the country in seven of the last eight quarters, driven by its community-led approach, distinctive design language and focus on long-term brand building.
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