Tag: ŠKODA AUTO INDIA

Škoda Auto India launches new brand strategy based on the new brand philosophy -‘Let’s Explore’

Posted on by City Today News (City today.media)

Releases new 360-degree marketing campaign – “Make every KM count”
Focus is on the Spirit of Exploration and how the brand has been a bold companion in the extraordinary journey for generations
Campaign’s ethos measures distance in experiences rather than kilometres

Mumbai, July 20, 2023 – Škoda Auto India announced its new brand philosophy – “Let’s Explore”, with a high impact marketing campaign, “Make every KM count”. This development is part of the company’s larger brand strategy that began in 2022 with the unveiling of the Vision 7S design study and announcement of the new logo. The transformation was to encapsulate the transition into a rapidly changing world and customer aspirations ably captured in the new logo and lettering.

Speaking on the new campaign, Petr Šolc, Brand Director, Škoda Auto India, said: “The automotive sphere in India and the world is going through a massive transformation. Our brand has always had human touch and customer orientation as an integral part of our DNA. This enables us to understand the ever-evolving needs and meet aspirations of our customers. ‘Make every KM count’ reflects this spirit of our cars and our customers who equate numbers in the odometers not as kilometres, but as clocking of journeys and experiences.”

Indian customers are passionate about their cars, which form an integral part of their lives. The new marketing campaign encapsulates the ethos of Indian traditions and also the growing aspirations of ‘new India’ – who have great ambitions and love to explore. ‘Make every KM count’ reflects this spirit of Škoda cars and the Škoda family.

The brand’s new philosophy “Let’s Explore” has been released globally in more than 50 markets. India is a pivotal market for Škoda and this campaign is tailor-made to fit the modern Indian customer mind-set and their evolving ambitions. The customer-centric narrative reflects Škoda customers’ love to explore places, encounter new cultures, and curiosity for adventures. The all-new, 360-degree multimedia campaign with innovations spread across the channels focuses on a contemporary audience that pursues their passion to explore their world.

At the centre of the campaign is the sentiment which emphasises that kilometres are not a measure of the distance travelled, but is a measure of memories, experiences and opportunities. “Let’s Explore” is built on the spirit that the more we explore, the smarter we become.

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ŠKODA AUTO INDIA REGISTERS 102% GROWTH IN NOVEMBER

Posted on by City Today News (City today.media)

›    4,433 cars sold in November 2022

›   January to November 2022 sales is more than double the annual sales of 2021

›   ŠKODA AUTO India at the brink of the 50,000 annual sales landmark

Mumbai, 1 December, 2022 – November has been a month of attaining new peaks for ŠKODA AUTO India. After the recently concluded ‘Peak to Peak’ drive, which saw participation of auto experts from India and across the globe, ŠKODA AUTO India registered sales of 4,433 units last month, resulting in a rise of 102% over the same period last year, wherein 2,196 cars were sold.

These escalating sales numbers see ŠKODA AUTO India double its annual sales over 2021, with a month more to go in 2022.

 

Petr Šolc, Brand Director, ŠKODA AUTO India, “We recently crossed the landmark of our all-time high sales record, becoming the third largest market for ŠKODA AUTO a.s. With our November sales, I am happy to share that we have doubled our annual sales this year, over 2021, with a big month of December still to go. After being adjudged the safest car in India, the KUSHAQ leads our growth, along with our award-winning sedan, the SLAVIA. We have consistently maintained our growth momentum, and look forward to closing the year on a new high.” 

Cumulatively, from January to November 2022, ŠKODA AUTO India has sold 48,933 units, which is more than double of the 23,858 cars sold annually in 2021. This also brings the company closer to its 50,000 cars annual target for 2022.

Along with having its Biggest Year, India has also become ŠKODA AUTO’s third largest market internationally. Further to its INDIA 2.0 strategy that also focuses on customer centricity, ŠKODA AUTO India has fully digitalised its showrooms with revolutionary immersive and interactive technologies that redefines the car-buying experience for its customers. It is one of the key drivers in helping the company’s objectives in being closer to customers, expanding its network and catapulting the number of touchpoints from 175 in December 2021 to over 220 as on date.

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