Bengaluru, April 23, 2025:
Sleepyhead, a contemporary furniture and sleep solutions brand under the Duroflex Group, has significantly expanded its presence in Bengaluru by inaugurating four new retail outlets in a single day. The new stores, located in Marathahalli, Dasarahalli, Airport Road, and New BEL Road, bring the brand’s total number of stores in the city to seven, following the successful operation of its outlets in Banaswadi, HSR Layout, and Koramangala.
As part of the launch celebrations, the company has announced a special promotional initiative titled the ‘Bangalore Starter Kit’. The first 100 customers visiting any of the six participating stores on Saturday, April 26, 2025, with a valid job offer letter and ID card, will receive a complimentary mattress and pillow set. Additionally, customers will be gifted a specially curated ‘Bangalore Survival Map’, featuring recommendations on popular eateries, hangout spots, and attractions across the city. The brand is also offering a flat 50% discount across its entire product range at all seven locations throughout the launch weekend.
Commenting on the development, Sridhar Balakrishnan, Group CEO, Duroflex, stated,
“The expansion from three to seven stores in Bengaluru is a direct response to the enthusiastic reception we have received from our customers. Consumers prefer to experience our products firsthand, and this growing demand reinforces our strategy of strengthening our omnichannel presence. With these new stores, we are excited to engage with a wider customer base and provide them with thoughtfully designed solutions that enhance everyday living.”
Sudhanshu Krishna, Chief Sales Officer – Consumer Business, Duroflex, added,
“Bengaluru remains a key market for the home furniture and mattress segment. The city’s dynamic mix of working professionals, young couples, and growing families makes it ideal for expanding our retail footprint. This strategic move is aimed at being closer to a diverse and design-conscious audience that reflects the ethos of modern urban living.”
Known for its youthful branding and customer-centric approach, Sleepyhead continues to strengthen its market position with its wide range of mattresses, versatile furniture, and home furnishings. The brand aims to blend functionality and aesthetics to cater to the evolving lifestyle needs of urban consumers.
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