Bengaluru, November 26, 2025:
STOK, the new premium beer from Indore-based Mount Everest Breweries Ltd., made a stylish debut in Bengaluru with an immersive launch event at Mirage, Ashok Nagar. Framed around the brand’s easygoing ethos of “Live the Chill,” the evening blended stand-up comedy, live music, creator-driven acts and thoughtfully curated chill-out zones, creating a relaxed yet vibrant atmosphere.
The event featured engaging performances by Siddharth Shetty, DJ Lady Barot, MixItWithMendi and Mr. Kadakman. Guests also explored experiential spaces inspired by STOK’s identity, including the Laughter Brewery and Chill Scene zones. A special attraction was the exclusive preview of STOK’s soon-to-launch draught offering, expected to roll out in select Bengaluru outlets in the months ahead.
“Bengaluru was the obvious choice for introducing STOK,” said Vedant Kedia, Whole-Time Director, Mount Everest Breweries Ltd. “The city thrives on creativity and community, and its audience is always open to new experiences. STOK was crafted for those moments when you simply want to unwind or celebrate the small things in life. That spirit defines ‘Live the Chill.’”
STOK’s Karnataka entry comes with three variants — Strong, Wheat and Lager — each brewed with premium ingredients such as German hops and high-quality millets on advanced brewing systems. The recipes have been developed under the supervision of a seasoned master brewer with prior experience at UB Kingfisher, adding technical depth and credibility to the brand.
Calling the launch a natural extension of the company’s growth, Vinod Babu G, CEO, Mount Everest Breweries Ltd., said, “Bengaluru has consistently embraced innovative and premium beer experiences. Our goal was to offer a beer that feels approachable, enjoyable and refined. With three variants and a draught lineup on the way, we’re excited to be part of the city’s evolving beer culture.”
Positioned as a contemporary Indian take on premium beer, STOK is targeted at consumers who value quality without unnecessary pretence. Combining modern brewing expertise with a laid-back lifestyle narrative, STOK aims to redefine the image of homegrown premium beer.
With demand for distinctive and high-quality brews steadily rising across the country, STOK sees strong potential for expansion. Supported by a focused launch strategy, striking packaging and a product range designed for today’s drinkers, the brand is set to carve a refreshing space in Bengaluru’s competitive beer market.
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